The best way to get more opens

13 years ago

In a nutshell, the best way to get more opens is to give away something for free - that and a well crafted subject line will get your messages opened.

But, there are so many underlying things that could be the problem - is it an old list? How often do you mail to them? What sorts of offers do you send? Do you always send out a message with a call to action?

Anyway, I would start with a nice targeted freebie. See if that works.

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KaplanT4

13 years ago

Send out emails consistently, in each email tell them to expect another one, give them a reason to look forward to the next one, give them what they need, make it quality, that's a few that come to mind right now.

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WF90te

13 years ago

I agree that giving your list something free and valuable (preferably something they cannot get elsewhere or something they may have to pay to get in other places) will help. This will help your list build their trust in you. I think it is also important to use attention -grabbing titles in your emails.

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ejullya

13 years ago

Hi Michael,

I always try to give my list value. You can share your posts, great and helpful videos, etc. I am trying to build a relationship with my list, first. Sometimes, in my posts I will share my experience with a product that I am using.

Intermittently, I will blast an offer if it is one that also serves me well.

I am on quite a few lists myself. But I will always unsubscribe from a list that only promotes to me.

Recently, I watched an amazing video that shows you a current way to treat your customers or potential customers. It is a great lesson. I am including the video below:

Gary Vaynerchuk - Keynote Speech at Inc 500 Seminar 2011 - YouTube

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owenlee

13 years ago

Before you promote anything, give them some valueable tips first...then in the next email promote your products

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Terry Kyle

13 years ago

Originally Posted by Thesecret2marketing

When you're sending out emails in your auto-responder to your list, whats the best way to get opens?

I have a list that doesn't seem to be very responsive. I want to know what I need to do to improve my open rates...

Hi Michael,

If your open rates are poor then your Subject lines are failing - start with those.

Secondly, check which subscribers didn't open your last email broadcast and RE email them with a NEW Subject Line (and keep doing that) - here's how:

http://sundayseo.net/ffkl33-sundayseo-june-17-2012/

Thirdly, for important emails, run a small split test with a few different subject lines first before rolling out the whole list-wide broadcast.

Thanks

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paul nicholls

13 years ago

to get more opens all starts from how you build your list and how much value you
provide from your free information

the better you do this then the more people will want to open your emails

that being said, you still need to use good subject lines

when it comes to subject lines, you just have to test yourself to see what works best for you
but there are general things that work well

i have found that subject lines which create curiosity work like gangbusters

for instance just recently i did a new blog post and sent en email to almost 2k people using the subject line of:

"The $5 potato peeler method"

it doesnt explain much but it sounds interesting and creates curiosity

that subject line did very well

another good one which worked well was:

"Spent over $21,000, Ouch!"

paul

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Wade32

13 years ago

Originally Posted by paul nicholls

to get more opens all starts from how you build your list and how much value you
provide from your free information

that being said, you still need to use good subject lines

when it comes to subject lines, you just have to test yourself to see what works best for you
but there are general things that work well

i have found that subject lines which create curiosity work like gangbusters

Yup, getting more opens means bending someone's curiosity enough to make them want to open it. Catchy subject lines will work well.

For example, I got an 80% open rate with this subject line the other day, and it can help you too, just use a variation of what you are trying to sell.

"Make Money Online Today For FREE, Steps To Do To Make Money Today!"

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Lance K 13 years ago

Try a variation of your the title you used for this thread.

The best way to [get a result your audience is looking for]
The #1 way to [get a result your audience is looking for]
The 3 best ways to [get a result your audience is looking for]

Also, pay attention to the subject lines of emails that you receive. Put the ones that get you to open their messages into a swipe file. Tweak them to fit your market and test them.
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adsassist

13 years ago

What I'm noticing with my lists,

It seems its how you build the list (where you get your traffic).

I see a difference in giving a free e-book to everyone and giving it to people individually or small groups. Very targeted people that you build a relationship with.

1 List : has all most a 100% opens

2 List : has around 10% opens.

The first list was with very targeted people.

The second was with anyone I could find to take my e-book.

Im starting to see that a connection/communication with your targeted customer is very important. If you talk to them and make that connection, doesn't matter what your email headline is. There going to open it as they have trust in the person sending it.

A method that is working great for me is on all the social networks. Send out a personal message to people I want to be on my list.

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Zayne

13 years ago

Hey there,

I would say try a different promo method if you are straight up emailing them offers.

For instance instead of sending them an email with an offer, send them to your blog for an interesting article related to the offer and sell it to them in your blog, that way they have a non threatening pathway (like "have a look at my newest post about xxx subject") to the "sales page" so to speak.

Plus you get traffic to another site you own which is never a bad thing!

Zayne

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superpayouts 13 years ago

If all your looking for is an "open" rate then definitely play around with your email subject. Having done actual email marketing for numerous years back before the CAN-SPAM act, I can tell you that this is the single most overlooked part of the open rate. Your "FROM NAME" as well can dictate wether or not someone will open the email.

Let's say your promoting an offer for weight loss, and your from name is "MakingMoney" what do you think the folks are going to think? Your only trying to sell them another weight loss program and will be immediately turned off and click on the "delete" button. So you would use a name that has to do with what you are offering. Another great method to use is to skim your spam box and go through it fairly quickly. You just want to take a quick glance, and see what grabs your attention immediately. This is a great way to pick up on stuff that in turn will also work on your end clients, if it worked on you it will surely grab their attention as well.

Ultimately, you really have to do allot of testing and see what percentage of opens you get with what combination of subjects/from names. Once you've figured out which words work better then others you can use that to create new subjects that will attract attention by the receiver. Be aware, that sometimes TOO much information can actually hurt your open rates. Be vague, create interest and allot of curiosity. Arousing their curiosity is ultimately what will make them want to see what the heck is inside the email, so you know what happens next.

If you are using Aweber, here's a video on how you can increase the open rate for your whole list and not have to mail the same person twice if they opened a previous email on a previous "broadcast". Check it out and hope it helps you!

Aweber Secret Technique will Increase Your...
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Raydal

13 years ago

Originally Posted by Thesecret2marketing

When you're sending out emails in your auto-responder to your list, whats the best way to get opens?

I have a list that doesn't seem to be very responsive. I want to know what I need to do to improve my open rates...

If you want to boost your open rate instantly simply use the word
"this" in the subject line.

"This" is the most powerful word to be used in an email subject
line to boost open rates.

-Ray Edwards

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adsassist

13 years ago

Originally Posted by Raydal

If you want to boost your open rate instantly simply use the word
"this" in the subject line.

"This" is the most powerful word to be used in an email subject
line to boost open rates.

-Ray Edwards

Thanks I did not know this.

The simple things like this you have to remember.

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John Atkins

13 years ago

Subscribe to the lists of famous internet marketers and you should
get plenty of ideas for good subject lines. Remember though,
open rates aren't everything. Do not use misleading titles to
get your subscribers to open their e-mail. You'll end up losing
them.

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MarketingMinded

13 years ago

1. Attractive Subject Lines
2. Conditioning (Consistency In Send Frequency)

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intergen

13 years ago

Split test subject lines every time you do an email drop.

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Justin Spencer

13 years ago

Originally Posted by Thesecret2marketing

When you're sending out emails in your auto-responder to your list, whats the best way to get opens?

I have a list that doesn't seem to be very responsive. I want to know what I need to do to improve my open rates...

Ask them a burning question.

Example Subject lines:

First-name, Did you Do that?
First-name, Why Would You Do that to me?
First-name, I Stole this from you.

(their attention - You put explanations in the body of course).

First-name, You're Weird If You Don't Do This.
First-name, Why Try. Just Give Up.

(Email - body - SIKE! ...)

People respond to negativity and stuff related to them directly a lot more.

Take that angle and mix it with authenticity and your open rate will explode.

Toodles,

Justin.

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George Lee

13 years ago

Write an email subject line just like you would a headline (same principles apply).

Make sure that each email that you send delivers great and valuable content to the reader. It should be something that they would be happy to pay money for.

Avoid words that can land your email in spam filters. Check this list Words and Phrases that Trigger Some Spam Filters | Web Marketing Today | Strategies for growth

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icoachu

13 years ago

Send stuff worth opening. Works for me. Peak rate of 23% opens. Study your titles and repeat or build on those that have the highest open rates.

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Alexa Smith Banned 13 years ago

These conversations really sometimes take my breath away.

I honestly find it astonishing that people can have an internet marketing business in which they attract subscribers by whatever their marketing methods are, opt them in, send them emails, more than three quarters of their own subscribers don't even open their emails(?!) and they regard that as a good result, and evidential that what they're doing must be "working".

No criticism of anyone intended, but I admit that, to me, that would actually feel like a fairly unmitigated disaster.

Continuity is everything: http://www.warriorforum.com/main-int...ml#post6123982
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thinkoutthebox

13 years ago

The first impression you made to acquire someone's attention is frankly one of the things you are going to have to keep on doing to keep there attention

To get your subscribers to open:

First give them exactly what you
offered them in the first place to
subscribe to your list

Secondly, the subject should focus
on curiousity openings and more of
the tone in what you gave them in
the first place

If you sell shiny objects

Subject lines like:

"3,456 views from just 1 post"

would probably fare of better
than

"8 hour plan of how to get traffic"

But what am I to know, I despise
shiny objects and never have spun
nor been attracted to things that
seem easy

That is why you have to test

Go away note:

Message your subscribers with
things highly relevant to what
you sent them in the first place

See who opens and segment them

The ones that do not open, I do
not think its a good idea to start
sending them something in a msg
completely different - i think it is
much better to follow up with
messages that are more relevant

Try short messages

Try messages that have more
content in

Try messages that have video
images (Yes that means make a
video)

Try subject lines that start with
there first name

Try hopping onto what is going
on in and around the world as
a subject line

And here is a great site i have
never shared

Its whole purpose is to get its
traffic to feel intrigued to click
a link on there site

There traffic is predominately

18 - 24 so that means you
really have to say something
in a short space that grabs a kids
attention

Visit Google, copy and paste this:

site:fem.mgid.com/

into the search engine.

Hope this helps

Thanks

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srsbykhry

Banned 13 years ago

[DELETED]

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Daniel Evans 13 years ago

If you've spent enough time creating a positive relationship with your list your name alone should compel them to open.

If you are still in the process of creating a relationship offer something for free "as a gift", "as a favor" (email titles) to give them a feeling of importance for being on your list ensuring what you give to them holds a good amount of value.

It need be nothing more than a quick video - or a small series of them in your autoresponder.

Daniel
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The best way to get more opens

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