The best way to promote you products is through ppc and you should do it constantly.

I try to teach them something with every blog post and every e-mail I send, but only promote three or four times a month. Your actual mileage will vary - depending on the niche, the relationship you have (or are trying to build), and largely on whether you're focused on teaching them something or chasing money for your own personal benefit.

Sidebar: you realize, I hope, that there is nothing wrong with pointedly asking your subscribers what topics they want, how often, how deep, yada-yada-yada. I did that with a unmonetized list I owned for 7 1/2 years and found it makes my life so much easier. No more mysterious hocus-pocus or any sort of guesswork. ('Course, you do have to re-send this every few months to keep up with how your target audience has evolved and where it is currently headed.)

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From customer's perspective, promotion email that too often being send is showing that the company is desperate. I received this kind of email from a service company and it doesn't appeal me at all to use their services.

I would do it once in a week with promotion and all other days with some nice info.

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You made the point that needed to be made right there, highlighting that our answers are pretty much irrelevant to your situation . To humor you though: I offer a product when I think there is something worth selling. That means something that will inform, entertain, or demonstrate something valuable to my subscribers, not "oh I'm in niche X, and product Y might be relevant. Let's blast it out and see what happens". It's all about quality control and constantly presenting myself as an asset that my readers both want and need.

What does this mean for frequency? Sometimes I have. One offer per month, sometimes one per email. Depends on the people and the product.

Daily but it's embedded in a lot of content.

There is no magic formula or ratio.

The key is to ALWAYS provide value. If you are sending out info, then it needs to have value to the people on your list. If you are selling something, then it needs to have value to the people on your list.

If you are truly providing value, then selling is easy and natural. In fact, it's not so much "selling" as it is "solving problems in exchange for money".

All the best,
Michael

I don't like to get into too much of an obvious routine because I don't want my people feeling like "ok it's the 2nd email of the month, here we come with a product promo..."

I reckon it's a good idea to mix it up if you can.

Plus I think the real skill is being able to make a promotional email land more like an educational email.

I once heard Chris Farrell recommend to do 1 educational email and then 1 promotional and just rotate. It works incredibly well for him

everyone list is different but all i can say is what i do

i rarely promote products to my list, probably around once or twice a month

but when i do promote it works very well because my subscribers know that i don`t
promote garbage and what i recommend is going to be very good

the bottom line, is do what works for you combined with what you feel comfortable doing at the same time

paul