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Never Rely On Google!

by webguycanada
32 replies
Rule #1. Never Rely On Google.

Rule #2. Same as Rule #1.

New Google Ad Planner Will Exclude Domains Outside Google Network

New Google Ad Planner Will Exclude Domains Outside Google Network - Search Engine Watch (#SEW)
#google #rely
  • Profile picture of the author AnniePot
    Seriously - Google is becoming too big for it's boots, but that's purely a remark from someone on the outside looking in. As a content syndicator, I haven't cared about, or relied upon Google for years.

    Of course, my content does create a certain amount of SEO traffic, but it's traffic I can pretty much do without because it's low converting and of little benefit to me.

    Actually, the more Google messes around with the status quo, the better, because they just don't affect me, while on the other hand, come September there will no doubt be another huge outcry from marketers suffering from their new tactics to rule everything.
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    • Profile picture of the author Robert M Gouge
      Originally Posted by AnniePot View Post

      Actually, the more Google messes around with the status quo, the better, because they just don't affect me, while on the other hand, come September there will no doubt be another huge outcry from marketers suffering from their new tactics to rule everything.
      I agree.

      I really have no sympathy for anyone who continues to get slammed by Google. People (maybe the correct term is "a tiny handful") on here post time and time again about moving away from Google and solidifying more long-term solutions.

      99% of this advice gets completely ignored. I've decided to not even bother anymore.

      After this and the future changes they have coming down the pipes, I won't be hopping into any threads titled, "Google just bankrupted me overnight!" and saying, "Told ya so," but I'll sure be thinking it.
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  • Profile picture of the author Michael Oksa
    I'm with Annie. I have been following Rule #1 for as long as I remember.

    Maybe I lose some traffic because of it, but I'm never caught off guard by algorithm changes either.

    My online business is intended to help all of my customers, not to appease Google.

    All the best,
    Michael
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  • Profile picture of the author Siham Cham
    Yes,Your business built aroud google will never be stable.You need to have full control of your business.
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  • Profile picture of the author koppster
    Have to be independent of Google!
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  • Profile picture of the author Terry Kyle
    Originally Posted by CraigJones View Post

    Rule #1. Never Rely On Google.

    Rule #2. Same as Rule #1.

    New Google Ad Planner Will Exclude Domains Outside Google Network

    New Google Ad Planner Will Exclude Domains Outside Google Network - Search Engine Watch (#SEW)
    Well said Craig.

    Any online business that relies completely on Google for traffic (SEO or PPC) is one algo tweak or ad account review away from destruction.

    Not a healthy way to live.
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    • Profile picture of the author Chris Hardee
      I've spent a lot of time pondering which direction I want to focus on over the next year. Last year I did a lot of writing but I also focused on SEO. Now that Google is changing the rules almost monthly I'm working on building my list more than ever and using paid traffic for lead generation.

      You just can't rely on Google.
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      Tech copywriter who simplifies complex ideas for a broader audience.
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  • Profile picture of the author WF90te
    If you do not rely on Google , can you let me know what methods you are using to
    get traffic and what results you are getting ? Thanks.
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    • Profile picture of the author Terry Kyle
      Originally Posted by WF90te View Post

      If you do not rely on Google , can you let me know what methods you are using to
      get traffic and what results you are getting ? Thanks.
      My top 2 methods are:

      1. (by a long way) Forum Marketing: target the biggest forums in your niche, share your knowledge, build a list and/or promote offers in your signature link and even run ads on such forums (e.g. WF of course).

      2. Identify the biggest bloggers in your niche, subscribe to their various RSS feeds in an RSS Reader (I use My Yahoo) and check a few times a day for brand new posts on those blogs. When you see a new post there, make a great comment and put the link in your name (DON'T keyword stuff your name! Use your real name).

      Your goal is to be the first or one of the first commenters there. The link will be nofollow but you will get some traffic (do it habitually for the best cumulative effect) and the blogger will also be more receptive to your future guest posting there.
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      • Profile picture of the author HN
        Banned
        Originally Posted by Terry Kyle View Post

        My top 2 methods are:

        1. (by a long way) Forum Marketing: target the biggest forums in your niche, share your knowledge, build a list and/or promote offers in your signature link and even run ads on such forums (e.g. WF of course).

        2. Identify the biggest bloggers in your niche, subscribe to their various RSS feeds in an RSS Reader (I use My Yahoo) and check a few times a day for brand new posts on those blogs. When you see a new post there, make a great comment and put the link in your name (DON'T keyword stuff your name! Use your real name).

        Your goal is to be the first or one of the first commenters there. The link will be nofollow but you will get some traffic (do it habitually for the best cumulative effect) and the blogger will also be more receptive to your future guest posting there.
        Seems like a job not a business. What happens if you stop doing this on a daily basis?
        And yes a business should not rely on Google or any other business as well, be it forum or the biggest blogger.
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        • Profile picture of the author Zayne
          Yeah Google seems to be getting much like Apple in its ways...

          Trying to control supply, demand, suppliers, customers, and everything inbetween because the world revolves around them!

          Remember though that Google is designed for its users, not for the people who use it for marketing purposes!

          Zayne
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  • Profile picture of the author Joseph Robinson
    Banned
    Ooh, the SEO subforum is about to get entertaining again .
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  • Profile picture of the author FrancisJang
    Content is king and as far as I'm concerned it always will be. Google may be the dominant search engine right now but if it ever goes belly up, all of the sites that are structured around great content will still be around.
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    • Profile picture of the author JohnMcCabe
      Google makes changes to a tool intended for people buying display ads, and a side effect is that the same tool is less useful to the freebie hunters who will never buy an ad on that network? Bad Google, bad... :rolleyes:

      Seriously, this is just more wailing over nothing.
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  • Profile picture of the author Joseph Robinson
    Banned
    Some of us get our best jokes from that wailing John .
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  • Profile picture of the author BiggyJ
    Basically another saying for the phrase "Don't keep your eggs in one basket"?
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  • Profile picture of the author Michael Ten
    It seems like they may have problems with anti-trust stuff, eventually.......
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  • Profile picture of the author tmoby
    As much as I don't like relying on Google, it's too huge source of income and traffic to pass up. I would rather work hard pleasing Google and create a very large income stream, even if that income stream lasts a year or two. Though I'm saying this and I've yet to be impacted negatively with the Google updates, so I'm still a happy Google camper.
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  • Profile picture of the author adamzanber
    Banner advertising is good option and also you can buy ad sense in directly.
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  • Profile picture of the author kasei
    Although adhering to Rule # 1, Google is just too big of a source of traffic to be overlooked.
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    • Profile picture of the author Pole
      I agree, you shouldn't COMPLETELY rely on Google, but it can be very useful if you can implement SEO effectively.

      -P
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  • Profile picture of the author JoshuaZamora
    You gota love Google! and well said you can't rely 100% of your business on google traffic.

    Or if you are at the beginning make sure you are building a list so if something does happen atleast you have an asset.

    You can also use Google against itself and use their web properties to push traffic to your money site.

    For instance I've been doing a lot of Youtube marketing with great success and great way to fly under the radar with updates.
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  • Profile picture of the author Randall Magwood
    I dont even both with Google. I have so many traffic strategies that work better, that spending hours trying to 'dupe' the algorithms is just insane.
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  • Profile picture of the author MrMonetize
    I am another marketer that has stopped using Google and I can see them losing a lot of their customers if they continue on this crusade. For me, you cannot rely on this platform to make money. Some will definitely disagree with this but how can you build a house on quicksand?

    They hate internet marketing and affiliates, and because that is my main business I just don't bother with them any more. There is plenty of traffic out there if you know where to look. Its their loss I'm afraid, as they have alienated me and many other marketers. I would rather my money went to a company that wants to work with me than work against me.
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  • Profile picture of the author andyramirez
    Banned
    [DELETED]
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    • Profile picture of the author MrMonetize
      Originally Posted by andyramirez View Post

      I just love google ever since its very helpful to everyone especially for internet marketers.
      Haha. They love Internet Marketers. Not.

      I would argue that they would not be as big as they are had it not been for Affiliates and Marketers, so to alienate us now just seems a bit stupid to me. How much money have we spent there? How many sites have we built? How much revenue have we generated for them?
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  • Profile picture of the author webtolight
    Google is something not to deal with all of the time.

    There many other strategies to use for traffic.

    I am trying to limit my strategies with Google, but do try to rank for "lower" competition keywords.
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  • Profile picture of the author fnoperi1
    I got suspended on google, lol. yay :p
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  • Profile picture of the author adamvanwildest
    Originally Posted by johnny2012 View Post

    key is to diversify
    yes, this!

    But then again, if I was able to sign a contract and marry Google, I would. Assuming I get half if we ever divorce.
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  • Profile picture of the author DylanC
    This is definitely true. Google has a lot of traffic but there are other sources as well. Have to diversify in order to survive the longer term.
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  • Profile picture of the author HorseStall
    Originally Posted by johnny2012 View Post

    key is to diversify

    Seconded!!!! Diversification is key.
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  • Profile picture of the author centurion81
    Avoiding Google right now is smart - personally I think they're kinda confused.

    Are they an ad platform? Are they a social media hub? Are they a search provider?

    They've become obsessed with being a multi-headed beast...but you never really know what they're going to do next.

    Even if you play by every single one of their rules...it garuntees you nothing -- I know personally!

    Relying on G for your primary traffic is a dangerous game right now.
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