Collect the name and email address in opt in ..or just the email??

In my opinion,

You can tap into peoples emotional framework by calling them by their preferred nickname or first-name.

I recommend channeling this advantage into your relationship-based assets such as your emailing list.

Food for thought.

Sidenote: Make sure to use double-opt ins to prevent a different yet relevant problem. Spam. You don't want nerds inputting emails into your funnel that are legitimate emails - but are users who did not intend to sign up to get your stuff. They will mark you as spam, and your email provider can freeze your asset. (YIKES!).

-Justin

There was actually a discussion about this not long ago.

You can view the thread here:

http://www.warriorforum.com/main-int...name-skip.html

With the information given, I lean toward not bothering with the first name.

Speaking a person's name or having it in the subject line is the sweetest words a person can hear - heard this quote somewhere at sometime. So I say get their first name at least. But keep friction low on sign up pages.

Get name. It's important to know as much about your subscribers as humanly possible. It will allow you to create deeper relationships with them.

There's nothing concrete about this at the moment. From my understanding the main reason behind collecting email only is the 'reduced barrier' to the optin. You can't know what works until you test it for yourself really.

Presently I am collecting email only and it seems to work for getting more optins. There's a certain 'emptiness' that I got when started writing the emails simply because I am not starting out "Dear Mary", but once I wrote a few, things didn't feel so bad.

Again, test, test and test some more. Nothing beats your own experience in IM.

Good luck!

My experience as a consumer myself, I rarely open emails containing my name. Doesn't make a difference for me, if the title doesn't intrigue me, you can call me by my pet name, I'm not going to open it...

Thanks everyone, I know the persons name is the sweetest sound to their owns ears...but also the BS meter can kick up from my perspective...They do know that I don't know them and I could be sounding car salesman like..make sense?

My own experience form reading and enjoying certain peoples emails..my name is never put in the email....but the content is so yummy...quick and to the point and stands out from all the other riff raff being sent to me.


As far as not using the double opt in? hmm, I will have to investigate that.

Stand behind what it is
your offering and think
of it this way.

Are you desperate for
emails or you want a
sale at the end of the
day

I have never shared or
said this to anyone, so I
will do so here for the
first time.

I was thinking in all the
times I have ever done
business offline before
starting marketing, was
there ever a time that
I wasn't to happy with
helping someone or doing
business with them and It
balled down to someone
being shady about not
giving me there name.

The person who doesn't
want to give you there
name is more than likely
to be the person who
is not serious and has
been watching to many
Hollywood movies and
thinks that they are
invisible to the gov'mnt

A person who is serious
meets and greets you

with hello, i am (name)
and you are?

A person who is not
serious speaks in morse
code to you

Request a Name and
email and you will push
away those that are not
serious and think way
to much.

If someone is not
prepared to take a risk
in telling you there name
in return for something
that will be of good benefit
to them and you tick all the
boxes on your squeeze page
for triggers that would
deter the majority of people

then they have got a problem
and there's plenty more serious
people on this here the old
inter webs.

My main goal is to bring extreme value to the customer..something helpful that fulfills a need. I truly believe that if I do that..the sales will take care of themselves

Just the email. Most of the people online have become wary of the tactics IMers use by saying "Hey Name,"...

I don't think the name matters as much as what some people say. Sometimes using a person's name when you don't really know them can come off as sounding phoney and insincere.