Collect the name and email address in opt in ..or just the email??

15 replies
I have heard that its better to just collect the email address and that collecting the name means nothing as people know that its an autoresponse and not personal email being sent back...

What do you guys think? collect the name and email or just the email?

When you get an email form somebody , do you like it better when its addressed with your name or does it really even matter..

for me personally, it doesn't matter..just as long as the content is good
#address #collect #email #opt
  • Profile picture of the author Justin Spencer
    In my opinion,

    You can tap into peoples emotional framework by calling them by their preferred nickname or first-name.

    I recommend channeling this advantage into your relationship-based assets such as your emailing list.

    Food for thought.

    Sidenote: Make sure to use double-opt ins to prevent a different yet relevant problem. Spam. You don't want nerds inputting emails into your funnel that are legitimate emails - but are users who did not intend to sign up to get your stuff. They will mark you as spam, and your email provider can freeze your asset. (YIKES!).

    -Justin
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    • Profile picture of the author intergen
      Originally Posted by JustinSpence View Post

      Sidenote: Make sure to use double-opt ins to prevent a different yet relevant problem. Spam. You don't want nerds inputting emails into your funnel that are legitimate emails - but are users who did not intend to sign up to get your stuff. They will mark you as spam, and your email provider can freeze your asset. (YIKES!).

      -Justin
      I don't recommend double opt-in. Too much friction and you loose a lot of potential signups that aren't spam. I actually did a ton of research on this for the company I work at and presented research to the Exec team.

      We decided against double opt-in and it allowed us to put over 100,000 users on our product in 11 months. Double opt-in would have probably split those numbers in half and we had no issues with spammers.
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  • Profile picture of the author Robert M Gouge
    There was actually a discussion about this not long ago.

    You can view the thread here:

    http://www.warriorforum.com/main-int...name-skip.html

    With the information given, I lean toward not bothering with the first name.
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  • Profile picture of the author intergen
    Speaking a person's name or having it in the subject line is the sweetest words a person can hear - heard this quote somewhere at sometime. So I say get their first name at least. But keep friction low on sign up pages.
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  • Profile picture of the author MarketingMinded
    Get name. It's important to know as much about your subscribers as humanly possible. It will allow you to create deeper relationships with them.
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  • Profile picture of the author havplenty
    There's nothing concrete about this at the moment. From my understanding the main reason behind collecting email only is the 'reduced barrier' to the optin. You can't know what works until you test it for yourself really.

    Presently I am collecting email only and it seems to work for getting more optins. There's a certain 'emptiness' that I got when started writing the emails simply because I am not starting out "Dear Mary", but once I wrote a few, things didn't feel so bad.

    Again, test, test and test some more. Nothing beats your own experience in IM.

    Good luck!
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  • Profile picture of the author BiggyJ
    My experience as a consumer myself, I rarely open emails containing my name. Doesn't make a difference for me, if the title doesn't intrigue me, you can call me by my pet name, I'm not going to open it...
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    • Profile picture of the author HKSEO Jonbones
      Always use names--it creates an instant connection with the person that makes them feel more comfortable reading the rest of what you have to say.

      Originally Posted by BiggyJ View Post

      My experience as a consumer myself, I rarely open emails containing my name. Doesn't make a difference for me, if the title doesn't intrigue me, you can call me by my pet name, I'm not going to open it...
      ^^don't forget, that most of us here are the exception to the rule, and get tons of emails with our names in them--

      If it doesn't come across too salesey, it should have a marked improvement over just using the email address
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  • Profile picture of the author MattStevens
    Thanks everyone, I know the persons name is the sweetest sound to their owns ears...but also the BS meter can kick up from my perspective...They do know that I don't know them and I could be sounding car salesman like..make sense?

    My own experience form reading and enjoying certain peoples emails..my name is never put in the email....but the content is so yummy...quick and to the point and stands out from all the other riff raff being sent to me.


    As far as not using the double opt in? hmm, I will have to investigate that.
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    • Profile picture of the author Robert M Gouge
      Originally Posted by MattStevens View Post

      Thanks everyone, I know the persons name is the sweetest sound to their owns ears...but also the BS meter can kick up from my perspective...They do know that I don't know them and I could be sounding car salesman like..make sense?

      My own experience form reading and enjoying certain peoples emails..my name is never put in the email....but the content is so yummy...quick and to the point and stands out from all the other riff raff being sent to me.


      As far as not using the double opt in? hmm, I will have to investigate that.
      Here's one on that topic also:

      http://www.warriorforum.com/main-int...d-opt-all.html
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  • Profile picture of the author thinkoutthebox
    Stand behind what it is
    your offering and think
    of it this way.

    Are you desperate for
    emails or you want a
    sale at the end of the
    day

    I have never shared or
    said this to anyone, so I
    will do so here for the
    first time.

    I was thinking in all the
    times I have ever done
    business offline before
    starting marketing, was
    there ever a time that
    I wasn't to happy with
    helping someone or doing
    business with them and It
    balled down to someone
    being shady about not
    giving me there name.

    The person who doesn't
    want to give you there
    name is more than likely
    to be the person who
    is not serious and has
    been watching to many
    Hollywood movies and
    thinks that they are
    invisible to the gov'mnt

    A person who is serious
    meets and greets you

    with hello, i am (name)
    and you are?

    A person who is not
    serious speaks in morse
    code to you

    Request a Name and
    email and you will push
    away those that are not
    serious and think way
    to much.

    If someone is not
    prepared to take a risk
    in telling you there name
    in return for something
    that will be of good benefit
    to them and you tick all the
    boxes on your squeeze page
    for triggers that would
    deter the majority of people

    then they have got a problem
    and there's plenty more serious
    people on this here the old
    inter webs.
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  • Profile picture of the author MattStevens
    My main goal is to bring extreme value to the customer..something helpful that fulfills a need. I truly believe that if I do that..the sales will take care of themselves
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  • Profile picture of the author yanminis
    Just the email. Most of the people online have become wary of the tactics IMers use by saying "Hey Name,"...
    Signature
    Saying thanks is more than good manners. So hit that little button please to pay it forward...
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  • Profile picture of the author Auggie Tsai
    I don't think the name matters as much as what some people say. Sometimes using a person's name when you don't really know them can come off as sounding phoney and insincere.
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    • Profile picture of the author Daniel Evans
      I collect the email only.

      I think most are aware that when they enter their name they will be addressed by a script.

      I imagine for some it still adds a personal, comforting touch almost like......sending a birthday card to themselves?

      Daniel
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