Email vs Social marketing (sigh) Infographic
That being said, each channel does indeed have it's strengths and weaknesses and marketers have to think about that, like it or not. I prefer to be more granular and look at each individual channel, but a larger view such as in the infographic below may be very handy for IMers so, I thought I would share it here. I would think that most of us probably agree that internet marketers need a combined arms (channels) approach.
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