Email vs Social marketing (sigh) Infographic
Anyone who knows me is aware that I view the entire email vs social debate as being primarily hype driven by agendas. My opinion has always been that anytime two humans interact, it's a social interaction. To me, email was the first social network and is simply another social channel. My experience has been that consumers don't make the kind of distinctions on channels that marketers do and intuitively use the ones which suit them at any given time for whatever purpose they have.
That being said, each channel does indeed have it's strengths and weaknesses and marketers have to think about that, like it or not. I prefer to be more granular and look at each individual channel, but a larger view such as in the infographic below may be very handy for IMers so, I thought I would share it here. I would think that most of us probably agree that internet marketers need a combined arms (channels) approach.
That being said, each channel does indeed have it's strengths and weaknesses and marketers have to think about that, like it or not. I prefer to be more granular and look at each individual channel, but a larger view such as in the infographic below may be very handy for IMers so, I thought I would share it here. I would think that most of us probably agree that internet marketers need a combined arms (channels) approach.
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