Article Syndication-Yay again right?

13 replies
I am finding it absurdly difficult to find people who will publish my articles, let alone be able to come up with a syndication list.

And the reason is not because my articles are junk, but rather the fact that I NEVER hear back from anyone that I contact, to see if they are interested in publishing my work.

For example, I google "closely related niche blog" or "closely related newsletter", write down the sites listed on the first page. Go to each site, browse around, find their contact info and write each of them an email.

The email goes something like this:

Hello (name),

Really enjoying your site, I can tell that you take great pride in what you do-good work. I especially like the fact that you...(here I will point out some specifics about their site to show that I have actually taken the time to read and look at it).

I write articles for this particular niche, and would like to see if you are interested in taking a look at my work. I understand that maintaining a high quality site, and create fresh new content regularly can be a daunting task to say the least. With that said I am offering to provide you with quality content, which by the way I believe your audience will greatly enjoy. For free of charge of course!

Please let me know if this sounds like something that you would be interested in, and I will send you an article for review.

Enjoy your day,

About a week ago I sent something similar to 20-30 site owners, and have heard back from exactly 0. In my on and off time trying article syndication, I have only gotten a response from about 4 people.

Whats the trick?
#article #syndicationyay
  • Profile picture of the author edpudol1973
    In my opinion there is no real trick on this, it so happened that many site owners specially authority sites are very selective in accepting guest poster.

    My suggestion is try to write a high quality article submit to your site, or submit to smaller sites.

    Then use this as examples how quality your articles are, when requesting to big guys...
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  • Profile picture of the author Joseph Robinson
    I notice more than one grammatical/wording error within your sample email. Sharp eyed site owners will see that and disregard you immediately. How are you qualifying the quality of your content? I can't think of a single writer who would claim their own work is anything but the best. Do you actually have a vetting process that incorporates outside critiques though?

    Also, this is just personal preference but I never go for "the close" with that initial email. I build up a rapport with the owner first. Ask questions, have a no strings attached discussion with the owner and let the fact that you write for the niche cone up naturally.

    I think something that us syndication marketers are guilty of is inadvertently making the syndication process seem easy. Granted, it's very simple, but you have to be in a certain class of writer and you really need to know how to market yourself. Going through the motions doesn't cut it.
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  • Profile picture of the author Alexa Smith
    It's not a bad email, I can see - though the grammar leaves a little to be desired.

    Still, if I received that email, I must admit I'd wonder at first whether you were promoting a content-writing service and more or less "spamming" me in an attempt to gather paying clients for it. Yes, I know you do go on to say "free of charge", but perhaps not everyone reads that far. And perhaps some who do still imagine that it might just be an "initial free offer", or something?

    This may be part of the difficulty you're having.

    Other possible causes are that you might be approaching competitors (or people with autoblogs - though you'd perhaps have noticed that?).

    Or it may be some peculiarity specific to the niche (doubtless it's true that not all niches are equally well-suited to content syndication, though I haven't had the problem you describe in any of mine).

    No promises at all, in the circumstances, but I'm wondering whether you might do better following the advice in this post and sending them an article in plain text (and not as an attachment) rather than just "offering to"?
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    • Profile picture of the author Bjarne Eldhuset
      Instead of just pointing out stuff about their site that you like, maybe you could look at a couple of the newest posts on their blog, and pitch some blog post ideas that will add value to what they are currently blogging about.

      If they just made a post on their blog called "10 ways to start blogging today", you could offer to write a post called "10 ways to keep blogging when the going get's tough".

      In other words, offer them something specific that is a natural continuation of their blog.
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    • Profile picture of the author Jeremy Morgan
      If you really want to get into article syndication you need to link to some successful articles you've written. Any popular article sites you've submitted to or a decent blog?

      As others have noted this email is your one shot to get their attention, so not only does the spelling and grammar have to be correct, but you need to grab their attention fast and keep it. This takes work.

      Try some of these sites that hook up blog owners with guest writers:

      Guest blogging: Looking for guest bloggers or guest post? Join MyBlogGuest!

      Guestr - Guest Posts Wanted - Promote Your Blog

      Search and Hire Bloggers | BlogDash The Blogger Outreach Dashboard

      Build a good rep on one of these and you'll have a better time convincing others of your skills.
      Jeremy Morgan, Software Developer / SEO
      Check out my Programming Blog for news, tips, and tutorials
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  • Profile picture of the author JohnMcCabe
    I make no secret of the fact that I work both sides of this fence, both as publisher and syndicator. Your email isn't bad, but as a publisher one line stuck out as a possible problem:

    With that said I am offering to provide you with quality content, which by the way I believe your audience will greatly enjoy.
    Maybe it's an ego thing, but it's an ego thing shared by many bloggers and publishers.

    Don't presume to tell me what my audience will enjoy. Figuring that out and providing it is my job.

    You might think about changing that line to something like:

    "Below you'll find a sample of the quality level and subject matter that I can offer you. If you think that your audience will enjoy it, feel free to use it. If it is a good match, I'll be happy to provide you with more content as I create it. There's no obligation to use any one article. All I ask is that you leave the links in the resource box intact."

    Include a sample article (with resource box) in plain text. If you offer an html version, include a link to the downloadable file. Make your sample some of your best work.

    Another bit of encouragement...

    Statistics say that is you keep flipping a coin, you'll end up approaching a 50/50 ratio. In the short term, though, it's very likely that you'll go through relatively long runs of both heads and tails.

    It's the same way with syndication.

    If you provide the sample article, some of those people who don't respond may add your article to their site without answering. You'll know in one of two ways. First, if you have alerts set up for each article, you'll get a notice in your email. Second, and even better, that site will start showing up in your referrer logs.
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  • Profile picture of the author travlinguy
    I was having the same problem in the beginning. Then I started pointing them to a site where they can see like, 30 high quality articles relating to their readers, most available for syndication. That was the turning point. Show them your stuff and it better be good...
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    • Profile picture of the author fin
      Why don't you just do some guest posting?

      If you can get your work onto a top blog you might find it's well worth the time it takes to write it.

      I've just had a post accepted on one of the biggest personal development blogs. I can now use this post when I email people to say, "Hey, use my work. I've written for X, Y and Z, which are popular sites and it's brought good results."

      It's better than contacting someone as a complete unknown. It's all about networking.
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  • Profile picture of the author Black Hat Cat
    One way to increase your odds is to search for people in related niches who are actively seeking guest bloggers. So, instead of searching for "finance blogs", do a search for "finance + guest bloggers wanted".
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  • Profile picture of the author Billie Joyner
    If you are contacting the blog owners right away with this message they will most likely think you are just spamming them. They don't know you, have absolutely no reason to trust you, and are probably receiving tons of similar emails. I, for one, would right away delete this email after reading the first sentence because it closely resembles the hundreds of spam comments I receive every day on my blog posts.

    Critiques aside, here's the way I quite successfully get blog owners to accept my guest posts:
    First, after selecting the target website, I post a few comments on one or more posts trying to interact with others who commented to eventually get the owner's attention. Then, I email the owner with a general message (like what he thinks about a certain topic). Once I think that he or she knows me as a regular reader of his/her blog interested in the topic at hand, I ask him about a guest posting opportunity in a friendly and familial manner, straight to the point, and not trying to look like a marketer but as a fellow blog/website owner.

    The good thing about this method is that I almost always get a response, and in about 70 percent of the cases it is a positive one. Yes, this is a lot more work than straightaway emailing the particular blog owner, but gives good results.

    Of course, the most convenient method is to look for blogs that are readily accepting guest posts, but you are missing out on a lot of opportunities if you go this route.
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  • Profile picture of the author travlinguy
    Find authority authors in your market. Who are the people getting their stuff published? Do searches for them and make notes on where their articles are showing up. These are obviously sites publishing syndicated content. Contact them. That method alone got me several dozen good outlets and I've just scratched the surface.
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  • Profile picture of the author Troy_Phillips
    Article syndication is very niche specific. Getting well trafficked sites in the IM field to use your content is a lot harder than making positive connections with someone who capitalizes on the herbal remedies niche.

    I guest post for 7 bigger name blog owners in the IM field (most IM "guru" types hate blogging.) My problem with them initially was the fact I was giving too much information in the articles. Several of the blog owners were telling me I was giving information away that should be sold.

    A well thought out success story type article works best for them as they are selling an ideal "feel good"situation.

    You may also find the bigger marketers have no thought for SEO, duplicate penalties or any of the other "deadly" sins discussed here as if online success teetered in the balance.

    Three of my blog owners do want exclusive content. This again is from no Google fears but for the fact I actually write in their name. They have branded themselves as leaders who do not follow the crowd and I could see how they would not want it to appear they were using the same content as other sites.

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    • Profile picture of the author myob

      Publishers are frequently bombarded with article requests, and actually I would be surprised if you did get a response from such a pandering prospective style. That first sentence alone could be a huge turn-off, and any consideration would most likely end there.

      You really need to respect publishers' time, demonstrate substance, and show them what you've got. A short query along with at least one relevant article within the body of your email and a link to previously published articles is often quite enough.

      An accepted method to establish a "portfolio" or showcase of your writing ability is to write 10-20 articles and submit them to Ezinearticles. This post may be helpful.

      As a personal preference, I submit articles to ezines/newsletters and offline magazines/newspapers because they seem to be more readily receptive to syndicated articles and less demanding for "unique" content.
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