Landing page with sign-up or not?
However, does that generally lead to more sales long term? By simply asking for the email you get a lot of sign-on's from people that just want the free information, but you get the email that you can add to a list for potential up-sell. If you instead decide to go for the sale you get a lower action rate, but maybe you get a better list of previous buyers to up-sell to? Also I have heard reported that adding a free option on a landing page can reduce sales with up to 70%.
I am not sure what is the "right" answer. Looking forward to any feedback.
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