List building question

14 replies
I have a silly question here..
Say you have a list.. How long can you sell to your list? 1 year? 2 years? 5 years? 10 years?
If is 10 years, are there enough products for you to sell for these 10 years ???!!!
#building #list #question
  • Profile picture of the author imfusa
    1. I think that depends on how large is the list, what niche are you in and some more factors.
    2. i don't think in 10 years the list would be the same. People may change addresses, location lifestyle. So i believe you can't use a list for a long term like 10 years.
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  • Profile picture of the author B3dj0
    You can do it, if you are creative enough.
    But agree with imfusa
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  • Profile picture of the author Horny Devil
    Banned
    Originally Posted by hazyl lee View Post

    I have a silly question here..
    Say you have a list.. How long can you sell to your list? 1 year? 2 years? 5 years? 10 years?
    If is 10 years, are there enough products for you to sell for these 10 years ???!!!
    For as long as your products/service offer value to the list.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Horny Devil View Post

      For as long as your products/service offer value to the list.
      This.

      And perhaps "for as long as you're still building the list", too: once you stop building it, replacing the people who may gradually become inactive/unresponsive, it's going to be downhill, overall (though that still doesn't answer your question).

      I don't think it's a silly question at all, anyway: I've often wondered. My oldest list is just under 4 years old and is my highest-earning one out of 8 different niches, but I'm still building it (and still promoting two of the products which I was promoting 4 years ago, too).
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      • Profile picture of the author myob
        Just keep on building and promoting to your lists until they unsubscribe, quit buying, or die. Seriously, as long as you are consistently providing relevant value to your subscribers, there is no reason to have a set time limit. I've got subscribers who have been buying regularly for nearly six years, with no end in sight for running out of affiliate products yet.
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  • Profile picture of the author johnpea
    Don't worry about ten years hence. Everything could be very different then. Concentrate on the here and now. Just keep marketing to your list until you've squeezed every last drop out of them. No-one's forcing them to buy are they?
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  • Profile picture of the author Johnnsonap
    I think if you have list which you can sell products to them for 10 years, It'll be growing and more people will be added to It . so It's probably a good idea to re-offer some of your previous successful products after like 3-4 years
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  • Profile picture of the author hazyl lee
    Good advises. Thanks guys. Yea focusing on the current one. Nothing is everlasting. Keep updating ourselves to the latest updates. I think this should be fine.
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  • Profile picture of the author Tanya E
    Actually forever!

    Aren't you in touch with some of your friends forever? Imagine talking to them every little while. You build a relationship and keep in touch with your list in a similar manner. Just because you obtained their email addresses through an opt-in form for a weight loss product doesn't mean that they will not be interested in other products like recipes, weight training products, beauty products(for men and women), health products and products from several other niches.
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  • Profile picture of the author JimDucharme
    It's true, we don't know where online marketing will be in ten years. But as has been mentioned, so long as you are relevant and offer your subs value, the list should continue to give you a good ROI.

    Things are changing to be sure. Smartphones are becoming the most used platform for email access and that means the methods marketers use will have to change too. Time of send, day of send, length and type of content, frequency and offers are all going to evolve. When technology travels, how people employ it changes dramatically.

    Even so, that won't change the basic truths about engagement, relevancy and value - those are the key elements to building and nurturing relationships.

    I like what Mark Brownlow said about trends and such: "We aren't email marketers. We are marketers who use email."

    Regards,
    jim
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  • Profile picture of the author Rod Cortez
    Originally Posted by hazyl lee View Post

    I have a silly question here..
    Say you have a list.. How long can you sell to your list? 1 year? 2 years? 5 years? 10 years?
    If is 10 years, are there enough products for you to sell for these 10 years ???!!!
    The only silly question is the one that is not asked.

    It depends on many factors, most of which have already been mentioned. You can sell to your list, hypothetically, for as long as you want to and as long as your list continues to buy from you and your recommendations. My oldest list is a decade old. I get new subscribers daily to this list, but the ones that have been with me for years tell me they stay on because I give relevant, fresh content to them at least twice a month and I don't hammer them with offers (though all my e-mails have links to my products and other articles at the end of each e-mail, sometimes in the middle of the e-mail too).

    Your business model, price points, positioning, how you want to brand yourself, etc. will all have an impact on how you're going to market to your list. Some marketers put up an autoresponder series for a few months, market a few products / services to that list, and then it stops there (they never market to their buyer's list - a huge mistake) and they're happy with the results they get.

    Other marketers build relationships with their list for years on end, mixing their product / service offerings. It's different strokes for different folks.

    RoD
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  • Profile picture of the author andybeveridge
    Everything changes over time. People move on and develop. Many will not be interested in the same subject even after a few months, others will become experts and some will give up.
    Some will die and maybe some will get abducted by aliens (Do they still do that?)

    Of course a lot does depend on the niche but the IM one is constantly changing. A list will always need new subscribers andyou will never run out of products to promote.
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  • Profile picture of the author Lewey Lu
    Banned
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  • Profile picture of the author paul nicholls
    Hazyl, if you build a list of loyal customers then it could last years

    How ever you don`t want to be looking 5 - 10 years down the line just focus on what your doing now and in the next 6 months and have a plan

    Every niche is different but you have the ability to create lots of different products in lots of niches so products will never be a problem

    Paul
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