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your FIRST Product Launch? How much did you make? + how big was your list?

by davidkings
66 replies
For your first ever product launch, how much did you make from it? $

and how big was your list ?

and were you disappointed with your results ? *could have done better you think*
#big #launch #list #make #product
  • Profile picture of the author Perrymma
    I was very disappointed in mine. I didnt get a good sales copy so it failed. I poured my heart into it also. Very depressing. Now i know what i have to do next time.
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    • Profile picture of the author davidkings
      Originally Posted by Perrymma View Post

      I was very disappointed in mine. I didnt get a good sales copy so it failed. I poured my heart into it also. Very depressing. Now i know what i have to do next time.
      it is good that you have learnt.

      How many subs did you launch it too? and how much you make ?
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  • Profile picture of the author Perrymma
    Kinda personal. If you want to talk about that add me on skype.
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  • Profile picture of the author intergen
    I had no list and my first product launched grossed over $450. Not sure if this is good or bad but it is what it is.

    I was hoping for a lot more. Now I have a list and I'm getting ready to do a launch with Perrymma
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  • Profile picture of the author paul nicholls
    my first proper product launch i built some buzz up for a couple of months and built a pre launch list out of it

    i had around 90 people on my pre launch list and when i went live i made about 40 sales just from my pre launch list

    it then went on to sell another 200 copies

    its made around $6k to date now

    the key to having success with your first product is building a pre launch list and having some of
    your own list which you can promote to even if they are just prospects

    once you build a list of buyers you can then leverage that list for future promotions and so on and so forth

    it works in a snowball effect

    this is why some marketers can generate hundreds of sales within hours after they launch

    paul
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    • Profile picture of the author davidkings
      Originally Posted by paul nicholls View Post


      it then went on to sell another 200 copies

      its made around $6k to date now

      the key to having success with your first product is building a pre launch list and having some of
      prelaunch list? by this you mean a list of buyers? or freebie subscribers?

      and $6k , you mean on the launch period? or launch period + ongoing ?
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      • Profile picture of the author paul nicholls
        Originally Posted by davidkings View Post

        prelaunch list? by this you mean a list of buyers? or freebie subscribers?

        and $6k , you mean on the launch period? or launch period + ongoing ?
        a pre launch list of mostly freebie seekers

        had a few buyers but not many

        a pre launch list is so powerful and it`s something that you should always build if you can before launching your product

        paul
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  • Profile picture of the author Chris Chicas
    My first product launch wasn't really considered a launch since it was a ebook I posted on Kindle. It paid off a couple of hundred dollars, and it continues to pay. I'm not really advertising it so it's gone down but I can always start it back up again and keep the checks coming each month. ; )
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  • Profile picture of the author WillR
    I was very fortunate with my first ever product launch.

    It wasn't really a launch in the true sense of the word and the product took me only a few days to create.

    I had no list. I had no affiliate partners. I had no reputation and no one knew me from a bar of soap.

    That product has gone on to sell 6 figures and build a list of thousands of subscribers.

    What was the secret to my success?

    A good solid product and a LOT of luck, I think. Just a matter of having the right product at the right time.

    Obviously there are a lot of things you can do to make your own luck but back then I did none of that stuff.

    So it definitely is possible.

    Don't be discouraged by all these 'BIG' guys you see around the place because even unknowns like I myself was back then, can outdo their launches without even trying to.

    Keep your chin up and just take action. Get your products out there because a product sitting on your hard drive can never ever make you any money.
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    • Profile picture of the author IM Lover
      Originally Posted by WillR View Post

      I was very fortunate with my first ever product launch.

      It wasn't really a launch in the true sense of the word an the product took only a few days to create.

      I had no list. I had no affiliate partners. I had no reputation and no one knew me from a bar of soap.

      That product has gone on to sell 6 figures and build a list of thousands of subscribers.

      What was the secret to my success?

      A good solid product and a LOT of luck, I think. Just a matter of having the right product at the right time.

      Obviously there are a lot of things you can do to make your own luck but back then I did none of that stuff.

      So it definitely is possible.
      Wow that is awesome, I'm happy for you buddy. You smashed that then, that will give people hope including myself.

      Thank you
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      • Profile picture of the author WillR
        Originally Posted by PayPerDownload Coach View Post

        Wow that is awesome, I'm happy for you buddy. You smashed that then, that will give people hope including myself.

        Thank you
        That's why I have no problem telling people.

        I want beginners to understand that it certainly is possible. Is everyone going to smash it out of the park on their first launch? Hello no. But what you will notice is that every subsequent product you release, your launches will get bigger and bigger. You will develop more relationships, you will attract more affiliates, and you will get more and more raving customers who buy everything you put out.
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        • Profile picture of the author IM Lover
          Originally Posted by WillR View Post

          That's why I have no problem telling people.

          I want beginners to understand that it certainly is possible. Is everyone going to smash it out of the park on their first launch? Hello no. But what you will notice is that every subsequent product you release, your launches will get bigger and bigger. You will develop more relationships, you will attract more affiliates, and you will get more and more raving customers who buy everything you put out.
          I have not done to bad on my first launch, made over 30 something sales now. I to started with zero help nor lists, I have been slowly building my customer optin list up now and have formed good relationships.

          It's nice to read about successful launches such as yourself, it certainly gives me hope for the future I must say.

          Cheers
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        • Profile picture of the author smallbusinesstoolkit
          I think the key is a good list and good marketplace.
          IMO best marketplaces = biggest exposure, biggest networks of affiliates.
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    • Profile picture of the author davidkings
      Originally Posted by WillR View Post

      That product has gone on to sell 6 figures and build a list of thousands of subscribers.

      A good solid product and a LOT of luck, I think. Just a matter of having the right product at the right time.
      What product was this ?
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    • Profile picture of the author Walter Parrish
      Originally Posted by WillR View Post

      I was very fortunate with my first ever product launch.

      It wasn't really a launch in the true sense of the word and the product took me only a few days to create.

      I had no list. I had no affiliate partners. I had no reputation and no one knew me from a bar of soap.

      That product has gone on to sell 6 figures and build a list of thousands of subscribers.

      What was the secret to my success?

      A good solid product and a LOT of luck, I think. Just a matter of having the right product at the right time.

      Obviously there are a lot of things you can do to make your own luck but back then I did none of that stuff.

      So it definitely is possible.

      Don't be discouraged by all these 'BIG' guys you see around the place because even unknowns like I myself was back then, can outdo their launches without even trying to.

      Keep your chin up and just take action. Get your products out there because a product sitting on your hard drive can never ever make you any money.
      I will say this much. From reading your posts on WF you definitely sound like a Guru even if you're not.

      I guess the best thing and I learned over the years, but been ignoring it lately is walking before we run. Start out the best you can with what you got, but know you got to walk first before you can run. So, even if you stand at 1 sell then you can only do more with the next step.
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  • Profile picture of the author Andy Fletcher
    My first launch was sometime in the summer 2010. I released WPSyndicator to raise money for an asthma research charity, following a bet with my Dad.

    It took me two weeks to make it and recruit affiliates and then two weeks selling it, supporting it and not sleeping.

    In the end is raised a bit over $10k for the charity thanks to an absolute TON of support from loads of Warriors.
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    • Profile picture of the author Nick Walsh
      well done andy
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  • Profile picture of the author bertranddo
    My first product launch was about a year ago, it did 8 sales : )

    (i actually made a loss on that one!)

    The last one I did last week generated 3,000+ sales!

    So yea you got to start somewhere and adjust along the way.

    Hope this helps
    Bertrand
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  • Profile picture of the author cardine
    For my first product launch, my list started off at 0 people (since it was my first one!) However after the product launch enough people signed up that I soon had a 5,000 person list.
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  • Profile picture of the author slicka
    Im about to launch my first WSO, although it isnt my first product actually
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    • Profile picture of the author davidkings
      Originally Posted by slicka View Post

      Im about to launch my first WSO, although it isnt my first product actually
      Let us know how you did in it
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  • Profile picture of the author Stephen Marden
    Any tips on creating a pre launch list?
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    • Profile picture of the author WillR
      Originally Posted by Stephen Marden View Post

      Any tips on creating a pre launch list?
      Create a WSO thread. Give something away for free to entice people to join your early-bird list. The best thing to giveaway is something that only people interested in buying your product would want. If you give away a free report then you end up with a bunch of people on your list who only joined to get the report. If you instead say everyone who joins the early-bird list gets a special discount link at launch, then you are only building a list of people who want to buy your product and that will help your stats come launch.

      The idea of the prelaunch list is not to get the biggest list possible. It's to get a lit of highly targeted people who are most likely to buy your product. That way you can mail the list at launch time and a large percentage of them should purchase and push up your conversion rate and EPC which then attracts even more affiliates.
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      • Profile picture of the author JJacobs Investments
        Originally Posted by WillR View Post

        Create a WSO thread. Give something away for free to entice people to join your early-bird list. The best thing to giveaway is something that only people interested in buying your product would want. If you give away a free report then you end up with a bunch of people on your list who only joined to get the report. If you instead say everyone who joins the early-bird list gets a special discount link at launch, then you are only building a list of people who want to buy your product and that will help your stats come launch.

        The idea of the prelaunch list is not to get the biggest list possible. It's to get a lit of highly targeted people who are most likely to buy your product. That way you can mail the list at launch time and a large percentage of them should purchase and push up your conversion rate and EPC which then attracts even more affiliates.
        Good approach. I'm going to be launching my WSO in the next week or so. Was going to follow this same approach. Consumers need the "WOW FACTOR" in order to purchase something. That variable can be something as simply as giving the individuals in the list a discount on the product at launch time.
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        • Profile picture of the author WillR
          Originally Posted by JJacobs Investments View Post

          Good approach. I'm going to be launching my WSO in the next week or so. Was going to follow this same approach. Consumers need the "WOW FACTOR" in order to purchase something. That variable can be something as simply as giving the individuals in the list a discount on the product at launch time.
          You know what, you don't even have to give them a discount. I had quite good results once when all I did was offer them an early-bird link. So instead of sending them a special discount link, they instead got access to the product 1 hour before the public did but the price was exactly the same.
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          • Profile picture of the author JJacobs Investments
            Originally Posted by WillR View Post

            You know what, you don't even have to give them a discount. I had quite good results once when all I did was offer them an early-bird link. So instead of sending them a special discount link, they instead got access to the product 1 hour before the public did.
            That's pretty awesome. You must have a solid reputation here. Not sure why anybody would wait 1 hour prior to pre-launch to purchase a product, even if it was priced the same. Nice job. I'm hoping that my WSO will be successful enough, and help me fabricate better products in the future.
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      • Profile picture of the author Stephen Marden
        Originally Posted by WillR View Post

        Create a WSO thread. Give something away for free to entice people to join your early-bird list. The best thing to giveaway is something that only people interested in buying your product would want. If you give away a free report then you end up with a bunch of people on your list who only joined to get the report. If you instead say everyone who joins the early-bird list gets a special discount link at launch, then you are only building a list of people who want to buy your product and that will help your stats come launch.

        The idea of the prelaunch list is not to get the biggest list possible. It's to get a lit of highly targeted people who are most likely to buy your product. That way you can mail the list at launch time and a large percentage of them should purchase and push up your conversion rate and EPC which then attracts even more affiliates.
        Thanks for the advice, I will def take that into consideration before I take the first step. I'm probably a few weeks out! But it should be a fun learning process nonetheless

        Quick question..how long did you start he thread before you launched? couple days or a full week?
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        • Profile picture of the author WillR
          Originally Posted by Stephen Marden View Post

          Thanks for the advice, I will def take that into consideration before I take the first step. I'm probably a few weeks out! But it should be a fun learning process nonetheless

          Quick question..how long did you start he thread before you launched? couple days or a full week?
          I've only recently started doing the prelaunch list and the first one I did (2 months ago) I put the thread live about 5 days before, from memory. My prelaunch list ended up over, 1000 people by the time we got to launch so it worked quite well.

          That list was responsible for some great stats come launch as it was highly targeted and helped push up the visitor value and EPC.

          I think anywhere from 3-5 days would be best. You don't want to do it too far out but you also don't want to do it too close to launch otherwise you won't have enough time for it to build.

          Also keep in mind sometimes a WSO thread can take a day or so to be approved so having the thread live and in prelaunch mode means it's all approved and ready to go for the actual launch -- so you need not worry.
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      • Profile picture of the author Brandon Tanner
        Originally Posted by WillR View Post

        The idea of the prelaunch list is not to get the biggest list possible. It's to get a lit of highly targeted people who are most likely to buy your product. That way you can mail the list at launch time and a large percentage of them should purchase and push up your conversion rate and EPC which then attracts even more affiliates.
        ^^ THAT is the key right there, folks. I've tested this extensively --> using forced opt-ins to build a prelaunch list (bribing them with a freebie product that they must opt in to get), verses giving them the freebie straight away and making the opt-in for the prelaunch list optional (ie "If you liked this free product, wait until you see product x which we're developing. Sign up to our VIP list now to get a big discount as soon as it becomes available!").

        Even though you will get less subscribers by making the opt-in optional, those subscribers will convert FAR higher when it comes time to sell to them. And as Will hinted at... high conversion rates are what will attract the better affiliates.

        BTW... my first launch did around $600 on day one (I forget what the following days did, but it wasn't near as much). I didn't have a list, or any affiliates. I simply ran a WSO for it and waited to see what would happen (this was back when WSO's were $20, and your offer would stay on the first page for 4-5 days). The profit from that launch was just a tiny fraction of what I've made in later launches, but even so... the first launch was the most exciting one, because it's when I first realized that "wow, this internet marketing stuff actually does work".
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      • Profile picture of the author XponentSYS
        Originally Posted by WillR View Post

        Create a WSO thread. Give something away for free to entice people to join your early-bird list. The best thing to giveaway is something that only people interested in buying your product would want. If you give away a free report then you end up with a bunch of people on your list who only joined to get the report. If you instead say everyone who joins the early-bird list gets a special discount link at launch, then you are only building a list of people who want to buy your product and that will help your stats come launch.

        The idea of the prelaunch list is not to get the biggest list possible. It's to get a lit of highly targeted people who are most likely to buy your product. That way you can mail the list at launch time and a large percentage of them should purchase and push up your conversion rate and EPC which then attracts even more affiliates.
        Wills right. This is what I do for the same reasons will cites - to get the EPCs up. With high EPCs more affiliates come and cool things like WSOOTD can happen.
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      • Profile picture of the author Dimitris Skiadas
        Originally Posted by WillR View Post

        Create a WSO thread. Give something away for free to entice people to join your early-bird list. The best thing to giveaway is something that only people interested in buying your product would want. If you give away a free report then you end up with a bunch of people on your list who only joined to get the report. If you instead say everyone who joins the early-bird list gets a special discount link at launch, then you are only building a list of people who want to buy your product and that will help your stats come launch.

        The idea of the prelaunch list is not to get the biggest list possible. It's to get a lit of highly targeted people who are most likely to buy your product. That way you can mail the list at launch time and a large percentage of them should purchase and push up your conversion rate and EPC which then attracts even more affiliates.
        That is why i follow Will's posts and threads.Because he always has something good to say.

        Great tips that i will definitely keep in mind when the time is right to make my product launch.

        Knowledge should be given away.If you read what people like Will have to say, you will succeed.

        PS I already pressed the "Thanks" button in his post.But it's not enough.Will is a giver and i couldn't thank him enough for his useful advice.

        Dimitris
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      • Profile picture of the author Chris Cole
        Originally Posted by WillR View Post

        Create a WSO thread. Give something away for free to entice people to join your early-bird list. The best thing to giveaway is something that only people interested in buying your product would want. If you give away a free report then you end up with a bunch of people on your list who only joined to get the report. If you instead say everyone who joins the early-bird list gets a special discount link at launch, then you are only building a list of people who want to buy your product and that will help your stats come launch.

        The idea of the prelaunch list is not to get the biggest list possible. It's to get a lit of highly targeted people who are most likely to buy your product. That way you can mail the list at launch time and a large percentage of them should purchase and push up your conversion rate and EPC which then attracts even more affiliates.
        I am currently in pre-launch with my list and this is EXACTLY what I have done. I have offered them a chance to win some free copies and the rest are going to get a guaranteed discount off the sale price.

        My first launch was around a year ago, I didn't have nay affiliates, or list and still made over $1K from it.
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      • Profile picture of the author Chris Endres
        Originally Posted by WillR View Post

        Create a WSO thread. Give something away for free to entice people to join your early-bird list. The best thing to giveaway is something that only people interested in buying your product would want. If you give away a free report then you end up with a bunch of people on your list who only joined to get the report. If you instead say everyone who joins the early-bird list gets a special discount link at launch, then you are only building a list of people who want to buy your product and that will help your stats come launch.

        The idea of the prelaunch list is not to get the biggest list possible. It's to get a lit of highly targeted people who are most likely to buy your product. That way you can mail the list at launch time and a large percentage of them should purchase and push up your conversion rate and EPC which then attracts even more affiliates.
        Stir up the hornets with challenging or enlightening information that leads to the pre-launch page. If you can get a post in the main forum raising hell with everybody you can drive massive traffic to your page.
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  • Profile picture of the author Mr. Ken Russell
    Zero dollars but it built around thousands of subscribers. "Free" is a powerful term.
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    • Profile picture of the author JJacobs Investments
      ^ That's quite impressive. How long did it take for you to acquire that much net profit?
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  • Profile picture of the author jamescanz
    Mine was a week ago. 27 people on list. 0 sales. I have a lot to learn but I know I am in the right place a lot of great people on this forum
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  • Profile picture of the author RedShifted
    For the longest time I told myself "I'm never launching a wso" but thats because I had no real marketing skills.

    Now that I found something I love and am good at, I'll be working on my first WSO for the next 3-4 months. Because I refuse to let it fail, this is how I'll be promoting it.

    1) Make a WSO thread. It will be a thread on how I'm using CL to generate leads for various different businesses (web design, seo, and home improvement). I already made a thread like this and people seemed interested but I chose to wait till I was more experienced/consistent with my results.

    2) In the thread I'm giving away a short, free guide to get people started. The wso itself will consist of 2 pdfs.

    One is going to be a massive swipe file of tested CL ads. About 25 pages worth of my own tested ads. Then an additional 25 pages of hi quality copy to keep people inspired/productive. It will all be catered for Craigslist specifically.

    3) Once the guide is handed out I'm going to run a contest. First 10 people who join will all get free coaching in the thread till they generate their first lead on CL. I might even have prizes for 1st, 2nd and 3rd place.

    4) After the thread has run for a few weeks (or maybe even months), and people can tell I'm serious about getting results, I'll launch the WSO.

    Thats the basic plan for now. I think this is something people would be interested in because so many folks seem to give up on CL after only a few days. Then they talk about how it sucks for lead gen. But the reality is craigslist was the first thing I ever figured out, and now my entire business depends on it. I also have a system I worked out with home improvement businesses where I give them the leads, and the jobs they sell I collect 10% commission on.

    I don't believe in easy money, and it definitely took a ton of time to develop this skill (about 3 months working nonstop on craigslist) but at this point it IS fairly easy money. I'm not getting "rich" but I'm making 4 digits every month by mostly renewing ads. Every few days I generate a new batch of ads to test, and the winners get moved over into a seperate account. Never heard of anything like this the whole time I've been on WF, but it really is something I love doing.

    My next move is going to be facebook, and if I can crack that nut I will be a very happy man. =]

    -Red
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    • Profile picture of the author JackCronfield
      Thanks for the great information here - this would be useful for my product launch!
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  • Profile picture of the author WriterWahm
    My first product launch was on this forum and I was so nervous; I didn't have a list plus I was a newbie to the whole thing. I had no jv partners and all that...I made slightly over 1k USD and was blown away! I didn't even expect to make the WSO fee
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    • Profile picture of the author Alexa Smith
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      Originally Posted by WriterWahm View Post

      I made slightly over 1k USD and was blown away! I didn't even expect to make the WSO fee
      I'm not surprised, in your case. (And you probably wrote your own sales post, too? Which will also have helped! And you'll doubtless have had glowing reviews from early buyers in your thread, too). I know without asking that you must have done far better since, also, just because your posting and participation in this community have given a lot of people here good reasons to trust and respect you. And in a way, that's quite often the "concealed issue" in threads like this one.
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  • Profile picture of the author Nick Walsh
    Have set up a flycatcher page for my diet ebook which asks what questions the prospect wants answered about dieting and if they fill in the form they get a free 7 page ebook about dieting.

    The questions asked in the flycatcher page will then help form the content of the full product ebook, i learnt about the flycatcher page from the laptop millionaire book, page eight, if anyone has a free ticket for the anastasi seminar at £1,997 this weekend London UK please contact me , i will do £1,997 worth of IM work for you in exchange .

    I havent worked out how to get JV lists and solo ads yet lol, maybe email a lot on this forum, go in war room and other areas of forum, i learnt a lot from the challenge free course i am on 1.market research 2.traffic 3.conversion 4.product , if i read the course notes several more times and watch the videos i will get a lot better at IM and nearer my first million by my goal date 5 dec 2015
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  • Profile picture of the author myonlineempires
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    There is a lot of great advice on here. Thanks for the posts everyone. I will probably launch my first product in a year or so. I am starting on smaller forums to get the basics down and build a list of ongoing buyers. Make some money and then when I have money to pay for a clickbank listing, good website, good sales copy, etc and make my big launch. That's my plan and I am sticking to it!
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  • Profile picture of the author jamiebarclay
    Hi Warriors, I am so grateful for everybody's posts here. These tips and results have given me such a lot of great things to incorporate in my WSO launch.

    This also got me thinking. If ever any of you have read "Think and Grow Rich" by Napoleon Hill he talks about the power of the Mastermind.
    I see a lot of people who are WSO launchers and others who are planning a launch. Would any of you be interested in collaborating and forming a WSO launch Mastermind. That way we can motivate, hold accountable and review each others launches. Send me a PM if you are interested. I look forward to hearing from you.
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  • Profile picture of the author Matt Carlson
    My first product has done over $87k till date.It is an evergreen product in the weight loss niche and I am still making money with this.

    When I launched this product 2 years ago,I had around 300 subscribers in that niche and no affiliates.I made only 13 sales on the launch date but the affiliate program caught fire afterwards and many big hitters joined in.

    When you are starting out,offering 100% commission on your front product is a great way to lure super affiliates.No matter what niche you are in,you'll get some big affiliates by offering 100% commission(even if you don't have any reputation).

    Another thing is you should be proactive with your affiliate getting efforts.Try to contact as many webmasters in your niche as you can.Not all of them will join but even if you get just 2-3 big hitters,it'll be more than worth your efforts.
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  • Profile picture of the author andregolvea
    Very informative Will. Thanks for your tips.

    I'm new to the forum and hope to soon launch a product.

    I was in doubt only on one point: you created your list after offering something to people. But where you stored the email these people? I believe I would not do it by GMail, for example, right?

    Sorry, I'm still a beginner.
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    • Profile picture of the author WillR
      Originally Posted by andregolvea View Post

      Very informative Will. Thanks for your tips.

      I'm new to the forum and hope to soon launch a product.

      I was in doubt only on one point: you created your list after offering something to people. But where you stored the email these people? I believe I would not do it by GMail, for example, right?

      Sorry, I'm still a beginner.
      You would need an autoresponder to do that. I use Aweber.com
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      • Profile picture of the author andregolvea
        Originally Posted by WillR View Post

        You would need an autoresponder to do that. I use Aweber.com
        Thank you again. One more question: I can within the forum create a thread to launch a product for free and ask people to sign up for the autoresponder before receiving the freebie?

        Thanks again. You helped me a lot.
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  • Profile picture of the author Randall Magwood
    Mine was when i was 18. I had a list of 60 people, and got 2 sales from them.

    I fell out my chair once i saw the sales.
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  • Profile picture of the author bob ross
    I had a pretty good following from informative threads I posted in the offline subforum and I was bombarded with requests to make a product.

    I had no clue what an info product even was, nor what a "WSO" was at the time. I just wanted to share my experiences and methods with others. Even though I had basically given away the whole strategy, I realized the fact that people wanted more information even if 99% of it is laid out for them.

    It's that 1% that they want (aka golden nuggets). That missing piece of the puzzle. If you're going to launch a product, use that concept in your sales copy.

    I went on to launching my first product after working over a month on it every day and sold hundreds on my first day with no list and no affiliate contacts. Soon after attracting a few good affiliates I had almost 1,000 sales on a dimesale that started at $34 and went to $79ish.

    I didn't even build a list until about 500 sales in. After a few more 1,000+ launches I now I have a list of under 3,500 buyers and 500ish freebie seekers.


    My thoughts are that if you can come up with a really legit product that people can actually make real money and not just look good in theory, you'll be able to sell a ton of them if your sales copy is a good and you offer really good commissions to affiliates (75% or more at least).
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  • Profile picture of the author catherinachia
    All experiences above are highly motivating.

    I think that even the result of the very first launch may not be very impressive, it is the achievement of "I have taken the first step out and I finally did it!" that counts.

    With the first launch experience, there will many good things to come. I am looking forward to my own product for first launch too!

    However, I am very very new to the industry and my site has yet to be launched.
    But I have Big & Ambitious Dream.
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  • Profile picture of the author SteveSRS
    awesome info here. I'm also just a few weeks away from launching my first product.
    I completely programmed it myself so i'm very curious how it is going to do.

    I'm also working on a list already and I'm hoping to make some friendships with some 'sharks' whom then hopefully take me on on my affiliate offer. Not because it will make them that much money(compared with what they already make) but just as a friendly gesture. Of course they do have to believe in my product and I will of course be giving those people a free premium account before launch . Just image what a testimonial of one of the bigger guys can do for your product.. (**Dreaming..**)

    Anyway the good thing is I made a list of success scenarios (from failure to above and beyond) got a pro doing a sales copy and still I'm not doing this project to get rich straight off. This whole project is my learning curve project in this business (I'm already pretty successful in sim unlocking niche) and in +/- 6 months I'll be launching a product so hot I will be joining to big guys (yes I'm confident)
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  • Profile picture of the author B3dj0
    Very inspiring information!
    I'm afraid my first product will fail! But all of you inspiring me! Thanks
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    • Profile picture of the author smallbusinesstoolkit
      Would it be worth to give some product for free as WSO just to build the list ?
      Is anyone doing it ?
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      • Profile picture of the author GobBluthJD
        Originally Posted by smallbusinesstoolkit View Post

        Would it be worth to give some product for free as WSO just to build the list ?
        Is anyone doing it ?
        I don't know what the experts will say, but I say yes. I've done this in a non-IM related niche, and the results were extremely positive. People don't mind signing up if they get something free in the end.

        BUT, the key is, your free product must still be a quality product! If not, you've lost those customers for life.
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      • Profile picture of the author konrud
        AND NOW LISTEN THE TRUTH GUYS!

        I do not want to dissapoint you but...

        Today there are so many competitors in all niches that I do not believe to people who say that they can sell a lot of copies if they have not got a list, partners and some brand name reputation.

        I had a great product with actual problem, which I was making for a long time, I had a nice sales page, amazing affiliate conditions. I added it to Clickbank but I made zero sales at all.

        You can sell from scratch only with PPC and some other generators but you will not make big money.

        If you want big money your first thought must be "subscribers", brand name.

        In Russia now I'm qiite famous blogger and I make a lot of sales because I have a good list.

        Now I/m trying to do it here. And my advice - build your list. With it you will make constant sales like gurus who are not telling you real secrets but making money on you
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        • Profile picture of the author Daniel R
          great information being shared here, I´m thinking about launching my first product soon so I´m bookmarking this for later, thanks to everyone
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  • Profile picture of the author Stephen Marden
    So would one pay the 40 bucks and start a thread offering a free wso? the tell them you will be offering a "coming soon" WSO?

    Would the thread in the WSO forum be the sales letter for the Main product? just with no buy button yet?

    I'm assuming the freebie gets them to as specific list targeted for the launch of your "paid" product?

    I know, basic questions right? sorry...little unfamiliar with the WSO launch formula or strategy
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  • Profile picture of the author mark healy
    my first product launch bombed made like $100 or so but i learned alot from that.I was new at the time.
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  • Profile picture of the author webdesignnomad
    Hey David,
    As for me I am VERY happy with the success of my first launch.
    I just finished writing an eBook about YouTube Affiliate Marketing, and it has gotten great Warrior-Reviews, and has helped me contribute to an AMAZING list
    The trick is to release it for a small amount of time for free, to build up its reputation, that is if you fully stand behind your product. The link to my product launch is in my signature, it's still free right now if you are interested
    I wish you the best of luck with your product launches to come!
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  • Profile picture of the author ShaunQ
    This is a really interesting thread. I am hoping to build a list and eventually launch a product.

    One thing I've noticed is that most people seem to be creating and selling products related to IM (makes sense on an IM forum). This is my first adventure into IM and I've read some good stuff but at this present moment I have nothing new to contribute to this niche. How would you recommend a newbie get started in product creation?

    Even in niches I would consider myself an expert, I could write a good account of what has already been written about in my own style, however I don't have anything new and innovative to bring to the table. Should I create products anyway on the basis that people new to the niche would find the information useful?

    On a side note, who here started out selling affiliate products to their list before they developed their own product? It would be interesting to hear the experiences people had with that and how long it took them before experimenting with product creation!
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  • Profile picture of the author richfit
    As I share in "my story" my first product launch a few years back BOMBED, but that's when I went on a mission of discovering how to launch products successfully and have since had $50,000+ days launching products for myself and other people. Good times!
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  • Profile picture of the author RedShifted
    Gary Halbert always said its more about the offer than the product.
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  • Profile picture of the author Daniel Scott
    The first actual launch I worked did about $500k in the first week. Unfortunately the client didn't have his tech stuff in place and our server melted down for the first 3 hours... so would have loved to have seen what our numbers would have been like otherwise.

    It was a decent-sized list, of course. Not sure how big, but the copy I wrote converted at 19% (our upsells did 70/45% respectively), so you can probably get some idea (though I forget how much the upsells were selling for, so...)

    Of course, I can't take all the credit. We had a great launch manager and the client knew how to get traffic. Amazing what can happen when you get a skilled team together.

    -Daniel
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    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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    • Profile picture of the author Shea
      Hey guys, really great info in this thread. I've yet to launch a WSO but plan to fairly soon. So what I'm asking is largely about the mechanics of it. Correct me if anything I'm saying is wrong.

      So, you can create a WSO thread, and once it's live try to build a pre-launch list. WillR what you're giving IS the opt-in to a pre-launch list, nothing else(like a free pdf)?

      Would offering a 'free/lite' version to get on the pre-launch list be a good idea? Say the product is a pdf, just give a version to "whet their appetite" and see the potential of the full product. Is that a good idea or does even that mostly just attract freebie seekers that won't convert?

      Also when doing this, do you already have the full sales copy on the WSO thread with a temporary section at the top about the pre-launch list? Then when officially launching remove that and add the buy button? Or do you only have copy/link regarding the pre-launch list and a brief idea on what the WSO covers and leave off the sales copy until going live?

      Also I obviously want to give it as much chance as possible to be successful. I'm worried that I'll put in all the effort and have bad timing or something and the thread falls off the front page before starting to get replies. And we have to pay to bump, correct, if it falls to the second/third page? I figure if a pre-launch list is successful and they leave reviews as asked this concern probably won't be an issue..But are there recommended days of the week and times of the day(Eastern) to launch? Thanks guys!
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  • Profile picture of the author ShaneRQR
    Someone sent me the link to this and said I could maybe contribute, so here goes:

    My first launch, in (ballpark figure) numbers was:
    ~500 subscribers
    ~$360 from a very low price pre-launch to the list.
    ~$5K from the actual launch (i.e. within the first few days after opening the cart).

    and here's the interesting one:
    Just shy of $110K by the time I took the product off the market, two years later.

    Note that this was not a WSO and was entirely done outside of the Warrior Forum. I did offer the product as a WSO for a very brief period of time, but that didn't contribute much to the revenue.

    Some key factors were:
    - I made a professional looking (as pro as I could get it, anyway) launch series of videos, PLF style. I think the videos resonated well with those that saw them.

    - The launch videos were placed on a simple blog, which kept getting a small amount of regular traffic for a long time.

    - Because I had limited traffic, I held a contest to encourage tweets and social shares, so that the visitors I had would help me generate more visitors.

    - I kept approaching potential affiliates, creating special deals for affiliates, integration, cross-selling etc. for years after the initial launch.

    - There were six major updates to the product, to keep it relevant and fresh.

    - The aim was never to make a small product for a bit of cash, but to make a product that would be the best, highest quality product in a very specific niche.

    I think most importantly, the example shows that it doesn't all have to happen in one single launch. I think especially when you're starting out and don't have a huge list and connections etc., it can be useful to take a longer view.
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