Building a review site??

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Anyone built a review site and can recommend a theme? I own Headway but am looking at ProReview too (and possibly HeatMap). Ideally I'd like to monetize the site with Adsense and have it run 90% autopilot, where users to add their own products and reviews etc I just moderate it for independence

Anyone point me in the direction of some do's/dont's or have any advice for building one?
#autopilot #building #headway #heatmap #review #review site #site

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