These threads almost never contain even one useful sentence on the original topic.
The problem is, almost every poster has a different definition of the word. Most of the time, you have no idea what they mean by it.
So... Let's have some fun.
Define the word 'hype,' both as a noun and a verb.
No dictionary definitions. I want to know what you mean by the word.
Everyone who reads this thread will get multiple prizes. Clearer thinking, a better understanding of how words take on different meanings for different people, more knowledge of why forum communication can be so confused, and one very special bonus, valued at many thousands of dollars:
A better understanding of why and how sales copy works, and what can kill it.
I have my own working definitions, but I'll save those for later.