Problem in developing a mailing list

by 5 replies
6
hi,

I am new to internet marketing and have read time and again the importance of developing a mailing list. My problem is this .... I will be writing a number of ebooks covering very different fields. Its unlikely that someone buying the first book will be a purchaser of the second and so on. I don't want to bombard my subscribers with books that won't be of interest to them. So is there any value in developing a mailing list. As a newbie it will be difficult to find JV partners and its not part of my plan (at the moment) to pursue affiliate products. The key point is to provide subscribers to a mailing list with informative content rather than just flogging the latest product. So how to do this when my product range will be just ebooks in very different areas or disciplines.
#main internet marketing discussion forum #developing #list #mailing #problem
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  • you're spreading yourself too thin, why are you writing about some many different niches. My advice to you would be to just pick one and become an expert in that field.

    Secondly, why would you not promote affiliate products. You're leaving sooooooo much money on the table it's unreal. I'm not talking about just choosing crap and sending to your mailing list, I'm talking about quality products that you've review personally.

    Go out and read anything by people like Frank Kern, Dan Kennady, Jay Abreham.....The kings of the marketing world both on line and off and they ALL talk about affiliate marketing. To ignore that advice is not very intelligent.

    If you absolutely MUST create products for so many different niches, set yourself up an aweber account, create a different list for each niche and buy some QUALITY PLR to feed to your list, every now and then you can promote your own and affiliate products.

    You have to think of the lifetime value of the customer, do you want to sell them something and then never see them again or do you want to sell them something, gain their trust and keep on selling them stuff of value, as a marketer it's your duty to give them everything they need to solve their problems.

    Additionally, take a customer approximately 11 times seeing your ad or other promotional material to trust you enough to buy anything from you. Even if you only have one book to sell you should set up a mailing list with an autoresponder series of good content to develop the trust needed for the customer to make a buying decision
    • [1] reply
    • I plan to stay in the one niche -- and respond to a range of management issues. But in so doing, each one will be different requiring different knowledge and expertise. So how do you create a newsletter that contains quality information (as well as product pitches) if you are not really the expert:confused:. That's the real issue for me. I will be writing to a sophisticated audience and if I don't provide the latest thinking in the field, I will lose my subscribers. I don't want to get into the situation where I will have to spend hours a week writing a newsletter. There has to be a better way of dealing with this issue.

      Thanks for the heads up re affiliate products. Will look into this. Also will investigate PLR products.

      • [1] reply
  • Build different mailing list for each niche market.

    1 for weight loss.
    2 for dating and relationships
    3 for internet marketing
    etc.
    Your follow up will be on target this
    way.
  • It sounds like you're going to create your own products in a smaller niche.

    If this is your plan then be sure to do lots of research to make sure that it's going to be a market that has already proven to be spending money on info products.
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    Problem in developing a mailing list

    hi, I am new to internet marketing and have read time and again the importance of developing a mailing list. My problem is this .... I will be writing a number of ebooks covering very different fields. Its unlikely that someone buying the first book will be a purchaser of the second and so on. I don't want to bombard my subscribers with books that won't be of interest to them. So is there any value in developing a mailing list. As a newbie it will be difficult to find JV partners and its not part of my plan (at the moment) to pursue affiliate products. The key point is to provide subscribers to a mailing list with informative content rather than just flogging the latest product. So how to do this when my product range will be just ebooks in very different areas or disciplines.