I'm thinking of making a website aimed at people who are interested in sustainable living i.e. growing your own food, saving power, recycling, using renewable energy, etc. In the past sustainable living probably appealed more to people who would typically be known as 'hippies' or 'greenies', but in today's society everyday people are becoming more aware of the impact they have on the environment and are willing to buy products and do things that are more eco-friendly.
What strategies do you think would be a good way to approach people in this market? Is there anybody here having any type of success with making money out of people trying to be more eco-friendly?