how long to wait before promoting a product on email list?

I would say that you should give them some good free stuff for at least a week or so before you try to sell them something.

If you will build a relationship first, it will be easier for them to
buy from you.

Patti

Cool, how do I set up sandwich page? is it putting the link on confirmation success url under aweber settings? i have aweber btw.

That's most certainly not true. It depends on the market.

If I am looking to lose weight, sure, you might be able to send me some free content over the next few weeks and slowly work me into a sale.

If instead I am suffering from some chronic disease and am in pain and looking for some type of solution, I will want to find an answer to my problem as soon as possible. If you have the answer for me right away then I will happily buy it right then and there. If you don't provide me the answer, I'll keep on searching and get it elsewhere.

We live in a world where people now expect things right away. People won't necessarily sit around and read your emails for days or weeks before making a buying decision anymore. So you need to keep that in mind.

As always, test things with your own market. Only they can give you the correct answer.

Yes, you would put the sandwich page as the confirmation link. Although for an even better end user experience I would turn your list to single optin so they don't need to confirm. They are just taken straight to the sandwich page and they are automatically added to your list.

Your prospects are generally their hottest when they join your list. That is when they are looking for a solution -- not 7 days down the track. If you don't present some type of offer to your visitors right away then you are most definitely leaving money on the table.

If you have a product that you genuinely think can help people then why should you be afraid to tell them about it right away? If I had the cure for cancer and some guy came up to me wanting it, would I tell him to wait 7 days so I can send him a few emails first? No, that's silly. He wants that cure right now. That's why they have come across your squeeze page and opted in because they are looking for that solution now.

By using the sandwich page method you can do both. You can give away great free content and get eyeballs on the paid offer without coming across as a hard salesman. It's all about flow.

I think you have your wires a little crossed here. Yes, they say on average it takes 7 exposures of the same message to get people to buy or take an action. This doesn't mean 7 random newsletter emails. This means the person seeing your product or sales message 7 times.

There are plenty of people I trust the moment I lay my eyes on them. There are plenty of people I still would not trust after receiving 7 emails from them. Time doesn't make people trust you more.

Yes but you are a marketer. The average person isn't on a whole bunch of lists like we are and are not getting hammered with products all day long. Don't base your decisions off of what you like or don't like because it won't be the same as what your customers like and don't like.

Most people are a little smarter today than 5 years ago so testing is still the name of the game.

Some say 7 messages some say 5 messages, truth be told it depends on the product, price and trust factor.

Some products I sell will be promoted in the 4th or 5th message (ie: aweber affiliate) in a free ecourse but another niche might require me to gain more trust before I pull out my offer based on my closing ratios.

So quit listening to the "gurus" and start testing this stuff yourself while your list is small. You don't want to make any major errors with 5,000 subscribers.

All the best,
Mad Guy