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What content do i use?

by blotterhand
4 replies
Hey everyone,

so im wondering what type of content i use to fill my review site for a product being released on the 11th. Everything ive read said post content to the site, but i cannot figure out what kind.... So this is an email marketing product... Do i post articles about why email marketing is a good strategy? Or anything to do with email marketing and list building? So confused!
#content
  • Profile picture of the author mrmarketer1
    Depends who you want to appeal too? Who is the target consumer? And based on that, what are their needs, wants, desires? Why are they online in the first place? What are they searching for? Answer these questions and you should have you answer.

    MM
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    • Profile picture of the author blotterhand
      so if the product is based around email marketing and list building, i should post about the benefits of email marketing, why its easier to use email software... etc etc?
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  • Profile picture of the author Mena Jo
    Are you just reviewing a single product? What about reviews of other products to offset your own/comparison guides etc?

    Ultimately whatever content you create really does depend on who your target audience are, as well said by mrmarketer.
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  • Profile picture of the author Marcus Rockey
    what do your readers want when they land on your site?

    All your content needs to relate to that - their "core concept." If you don't know it you need to research it before writing a word, else profits and customer value will be diminished.

    Marcus
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