aweber - open rate low

by mmarc
12 replies
Hey guys

I am analysing my open rate of my emails sent from aweber, I have around 10% and I am thinking how to improve it:
- can open proxy server be a problem if so how to fix it?
- how can I check if my personal domain has been marked as spam or something like that?
- what else could be important to consider to increase the open rate?

big thanks

M
#aweber #low #open #rate
  • Profile picture of the author Mark72
    10% isn't too bad. I know lots of people who would be happy with that.

    To check your domain you might want to try installing the McAfee Site Advisor plugin for firefox and see if it tries to block your site.
    {{ DiscussionBoard.errors[6919931].message }}
  • Profile picture of the author sbucciarel
    Banned
    Maybe it has more to do with the people on your list. How did you get them? Are they freebie seekers?
    {{ DiscussionBoard.errors[6919941].message }}
  • Profile picture of the author retsced
    Originally Posted by mmarc View Post

    Hey guys

    I am analysing my open rate of my emails sent from aweber, I have around 10% and I am thinking how to improve it:
    - can open proxy server be a problem if so how to fix it?
    - how can I check if my personal domain has been marked as spam or something like that?
    - what else could be important to consider to increase the open rate?

    big thanks

    M
    I doubt very much if any of the things you mentioned have anything to do with your 10% open rate. Low open rates are due to a couple of things, from useless subscribers to mundane headlines. Split test your headlines and you'll see different percentage of open rates. Personally I think the reason for the low open rates are due to the offer they signed up for as well as untargeted traffic.

    Just because you are targeting the make money online niche for example, this doesn't mean they are targeted subs. You must be much more specific than that to have a responsive list. Did your freebie blow them away? Was it just another eBook that they signed up for like the millions of other squeeze pages that offer the same crap? If this is the case then obviously your open rates are going to be low. Unless you get specific, you are fighting for open rates against all the other lists these people are on.

    Why would they open your emails?
    What have you got to offer that's different from all the other lists they are on?
    Where has your traffic come from?
    What specific problem are you solving?
    How valuable were your first few emails? (especially the first one)

    The fact that your emails are not getting opened are largely down to what you have to offer these people. I would open your emails if I know you provide value to me, other than that, I wouldn't bother opening most of your emails. The ones I do open from you on a rare occasion would be because of a headline that's just too juicy to ignore. Even then though, if I open your email that has a fantastic headline but the content wasn't valuable, I would probably not open another email from you.

    I would stick my neck out and say that your low open rates are normal because you haven't identified exactly what your subscribers need, and your traffic is not as targeted as you think it is.

    We could be here all day with this, but what you need to do now is find out what YOU are doing wrong. Remember, if your traffic is not specific and your offer is not valuable, you are then competing against every other email your subscriber gets from other marketers, and let's be honest here - even you don't open all the emails from the lists you're on unless you know right from the outset that there's value to be had by doing so.
    Signature
    -----------------------------------
    {{ DiscussionBoard.errors[6920077].message }}
    • Profile picture of the author mmarc
      thanks guys appreciate, loads of great points to take on board.
      Signature

      Marcin

      Why Wireless Income?

      http://wirelessincomeacademy.com

      {{ DiscussionBoard.errors[6939712].message }}
      • Profile picture of the author Shaun OReilly
        Are you sending out just Plain Text e-mails to your list
        or both HTML and Plain Text versions?

        If you're only sending Plain Text e-mails (or a large
        percentage of your list are only viewing your Plain
        Text version), then your open rates will be low no
        matter what you do.

        Normally, open rates in Plain Text e-mails are not
        trackable UNLESS your subscribers click on trackable
        links within the e-mail.

        Dedicated to mutual success,

        Shaun
        Signature

        .

        {{ DiscussionBoard.errors[6939765].message }}
  • Profile picture of the author Ismael Zarruqui
    Find the perfect time to send out your emails, try split testing your emails and seeing which one receives the highest open rate than stick to it .

    Are your headlines tempting someone to open an email ?

    Are you delivering exclusive and high quality information?

    Get to know your subscribers,create an email schedule, make sure readers know when to expect emails from you.
    {{ DiscussionBoard.errors[6939773].message }}
  • Profile picture of the author centurion81
    The subject line should be split tested...I spend some time there testing long vs short.
    Signature

    Watch Free Internet Marketing Videos

    ******************************************

    Start Making High Converting Sales Videos Even If You Have ZERO Experience. Step by Step System!

    {{ DiscussionBoard.errors[6939811].message }}
    • Profile picture of the author Sandor Verebi
      Hi mmarc,

      Many great advice above. Some supplements to make effective subject lines:

      1) Use a mixture of a small cap and a huge cap letters: You get XXXXX gratis now

      2) Use numbers in your subject lines: like "Top 10", "Save 20%", "3 Great Ideas", etc.

      3) A benefit statement sparks interest in the readers' mind: "WP plugin replaces Photoshop"

      4) Charm the reader's attention through an association with an icon: "Play a Guitar Like a Rockstar"

      5) Feel free to use punctuation: "!"; "-"; ","; and so on

      6) Use questions: Did you know that?

      7) Tell them you did a research to solve their problem: "Get rid of X Once and For All"

      8) Avoid 'catch phrases' like "Free"; "Limited time"; "Discounted"; "Mortgage"; "Special offer"; "Buy now" because of spam blockers

      9) Beneficial if you vary the newsletter subject line for each issue, because there is a noticeable drop in open rates if people see the same headline every time -- according to MailChimp. Examples: Your ABC Newsletter; ABC Newsletter in your inbox; The latest ABC Newsletter arrived; and so on.

      10) Keep email subject line short, most email providers will cut off long subject lines. An effective email subject line is precise and no more than 8 words or 60 characters in this regard.

      All the best,

      Sandor
      Signature

      {{ DiscussionBoard.errors[6940298].message }}
  • Profile picture of the author Patrick Batty
    Hey Mmarc,
    I personally wouldn't worry about the technical things you mentioned..

    I'd put my focus on:
    1) how the list was built
    2) how you interact

    If you list was built upon a free offer.. many people will use an email address that they ose only for form filling.. so they never go back and read the emails... so 10% isn't that far from the norm.

    If your list was built, based upon people that have bought a product from, then I'd say 10% is low.

    Next, you have to look at how you interact.

    Are you continually sending affiliate offers?
    Did you take some time to engage with the list?
    Do you send personal and helpful info you the list?
    How about those headlines? Good? Intriguing?

    In my own experience all of the above would play a very significant factor in open rate.
    {{ DiscussionBoard.errors[6940376].message }}
    • Profile picture of the author Alexa Smith
      Banned
      In my opinion, most of the things that affect open-rates relate to matters arising before the email series started.

      Subject-lines of emails can make some difference, as discussed above, but the primary determinant of whether someone opens an email is who it's from (and whether they wanted/expected to hear from that person).

      If my father sends me an email, or if Paul Myers does, I'm opening those immediately, regardless of their titles. That's what I want my subscribers to do, when I send them email. (And actually for fairly similar reasons, too!).

      If subscribers aren't opening your emails, it may be that you haven't set their expectations and conditioned/encouraged them to do so, with whatever you gave them "for signing up" - which needs to be something specifically designed for that express purpose: http://www.warriorforum.com/main-int...ml#post6123982
      {{ DiscussionBoard.errors[6941120].message }}
  • Profile picture of the author tpw
    With my lists, I do something that I have seen few people do...

    I generally get 20% open rates within one hour of my mailing, then my email disappears in the pile at the other end and people stop opening the email...

    I look at my conversion rates on a specific email, and if the click-conversion or sales-conversion was strong, I will go to the previous email, check to "view everyone who did not open the email", save that group of people into a "list segment", then mail those who did not open the previous message the same email with a new subject line.

    I walk through this process about once a week, when I don't have anything else lined up to mail.

    While I will only get 10% to 20% opens on each of my mailings, when I repeat the mailing, I am able to incrementally increase my open rates on a single email piece.

    By mailing again those people who missed my emails the previous time through, I am able to incrementally improve my open rates on a single piece of email to as much as 70% to 80% open rates.
    Signature
    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
    {{ DiscussionBoard.errors[6941185].message }}
    • Profile picture of the author Sam England
      Originally Posted by tpw View Post

      With my lists, I do something that I have seen few people do...

      I generally get 20% open rates within one hour of my mailing, then my email disappears in the pile at the other end and people stop opening the email...

      I look at my conversion rates on a specific email, and if the click-conversion or sales-conversion was strong, I will go to the previous email, check to "view everyone who did not open the email", save that group of people into a "list segment", then mail those who did not open the previous message the same email with a new subject line.

      I walk through this process about once a week, when I don't have anything else lined up to mail.

      While I will only get 10% to 20% opens on each of my mailings, when I repeat the mailing, I am able to incrementally increase my open rates on a single email piece.

      By mailing again those people who missed my emails the previous time through, I am able to incrementally improve my open rates on a single piece of email to as much as 70% to 80% open rates.
      Hey Gang...you should listen to what Bill has to say here...I have know him for a few years now and know that he is big at testing....testing and testing...and this guy knows how to get pretty good open rates from his emails...

      He is actually getting better results than I normally get...cheers Bill...and thanks for sharing with everyone...

      Have a great day everyone...

      Cheers,
      Sam
      {{ DiscussionBoard.errors[6941262].message }}

Trending Topics