They have replaced the old standby e-book with a video, thrown in some bullets that are designed to make you want said "candy" the video holds, and an email only form with a disclaimer stating just how sick you yourself are of spam.
Now apparently these pages are working to a point. The question being is that point the maximum for all users? Is it the pinnacle of success for you and your exact business? Could it be leaving money on the table. Could it even be costing you money?
The considered norm is seldom the most effective anything for everyone. In example: How many signups do you think an extremely long sales letter would get for an ADD clinic?
It is stated over and over here that the money is not in the list but in the relationship.
If that is true then why do so many start this relationship out giving away something of very little to no value? Most of the e-books I have received for my email have been either PLR or some stale tactic that was not very effective when it was fresh.
Followups are not much better. Most of these are designed to get me to the author's blog to either click adsense, affiliate links and banners, or the latest CPA offers. The supplied tactic is just as stale as the original bait was.
The principle of give before you receive seems flawed somewhat lately.
I am a true believer of the more you give the more will come back to you. I find it hard to believe so many think they can give so little and get my hard earned money.
I have conducted several test in the last 6 months or so and will reveal more in future threads but ....
Test other forms of squeeze on your target audience. You might be surprised at just how effective something as old school as a double (content only) squeeze is. Give some real knowledge as bait and as follow up material. Do something that actually helps your readers and what comes back to you will be success.