Using Surveys as Lead Magnet

4 replies
‎[Question] I've created a survey that I will eventually turn into a detailed report, participants will have the option to subscribe to receive the report when it's finished, should I....

A) Have them subscribe first and send the survey in a follow up email

Or

B) Have them freely take the survey with an opt in field at the bottom and then manually add them to my list.
#lead #magnet #surveys
  • Profile picture of the author TNTROCKS
    Option B; freely take the survey. If they take the survey and you do it right you can OPT them in right there. Just include a check box which say that they agree to receive updates from you.

    Every additional form you ask people to fill out will result in a dropoff of subscribers. So if you ask them to OPT IN first, it may only be that 30% of the people actually TAKE the survey even though they opted in first.

    So to maximize your LIST SIZE and results, combine these two into ONE ACTION
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    • Profile picture of the author TheBlueWizard
      Originally Posted by TNTROCKS View Post

      Option B; freely take the survey. If they take the survey and you do it right you can OPT them in right there. Just include a check box which say that they agree to receive updates from you.

      Every additional form you ask people to fill out will result in a dropoff of subscribers. So if you ask them to OPT IN first, it may only be that 30% of the people actually TAKE the survey even though they opted in first.

      So to maximize your LIST SIZE and results, combine these two into ONE ACTION
      Option B is what we do and it works well for building our lists.
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    • Profile picture of the author FredJones
      Do a survey. But then, opt them in if they want to "see the results". That way, you know the person's choices as well as have the opt-in. Basically, it is exactly what the others have already said in their reply.
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    • Profile picture of the author MarketingMinded
      Originally Posted by TNTROCKS View Post

      Option B; freely take the survey. If they take the survey and you do it right you can OPT them in right there. Just include a check box which say that they agree to receive updates from you.

      Every additional form you ask people to fill out will result in a dropoff of subscribers. So if you ask them to OPT IN first, it may only be that 30% of the people actually TAKE the survey even though they opted in first.

      So to maximize your LIST SIZE and results, combine these two into ONE ACTION
      I'm using Google Docs, the checkbox won't work. I usually just add a field for them to leave their info.
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