Provide lots of value when selling something!

10 replies
Are you providing lots of value when selling something? I think that if you, myself or anyone are selling something, ideally the buyer should feel like they are getting a lot of value and a really good deal, but also, the seller should feel like they are being more than fairly compensated for their goods or services. Do you agree? Basically, the interaction should be a win-win situation!

#lots #provide #selling
  • Profile picture of the author mrmarketer1
    Agree - but its always good to remind a client of the value that you deliver to them. I.e. assume you tell them during delivery and then again a little later. Customers have very short term memories and I aim to have customers feel they are ahead in the value stakes....
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  • Profile picture of the author TheBlueWizard
    This is pretty much what seperates a spammer, from a reputable/respectable vendor. Both will make money, but spamming (promoting something without coming off as a valuable person/promoter) is always going to yield subpar conversion rates.

    This is a huge reason that "impartial" or unbiased product review blogs will always convert better than those crappy affiliate review sites that were built just to say how awesome a product is, ONLY for the sake of garnering a sale, and with no regard to help the potential customer in further helping them in their purchase decision.
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  • Profile picture of the author Michael Oksa
    I don't think you should provide value only when selling something. I think you should provide value in everything you do. For example, if you are sending an info message to your list, make sure the info has value.

    This concept is not limited to IM, but should apply to all areas of your life.

    All the best,
    Michael
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  • Profile picture of the author Michael Harris
    If you're in business to be successful for the long term then
    giving value is the way to go..

    Sure you can make money by not giving value,
    but it is a short term approach and you have to do
    much more work.. As you will always be looking
    for new customers..

    Another way to look at value is "customer loyalty"

    All the best..
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  • Profile picture of the author Jim Hughes
    A good rule of thumb is to "underpromise and overdeliver."
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    • Profile picture of the author Michael Ten
      Originally Posted by Jim Hughes View Post

      A good rule of thumb is to "underpromise and overdeliver."
      That is great! It is very concise. I've heard it before, but I am going to save that one.
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      • Profile picture of the author imchillin
        Originally Posted by Michael55555 View Post

        That is great! It is very concise. I've heard it before, but I am going to save that one.
        I also agree with this quote and this thread! Think about it from a consumer point of view, since we are all also consumers as well. I for one, LOVE when I feel like I got way more than what I paid for! And that helps me to keep the seller in mind to either tell someone else or go back for more! Providing value may take a little longer to create but is worth it in regards to long term results.... good luck warriors!
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        • Profile picture of the author Michael Ten
          Originally Posted by imchillin View Post

          I also agree with this quote and this thread! Think about it from a consumer point of view, since we are all also consumers as well. I for one, LOVE when I feel like I got way more than what I paid for! And that helps me to keep the seller in mind to either tell someone else or go back for more! Providing value may take a little longer to create but is worth it in regards to long term results.... good luck warriors!
          That is definitely a good feeling and especially when it can be a win-win deal for both the seller and the buyer! Thinking on the long-term is definitely important, it seems.
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  • Profile picture of the author Allissa
    Banned
    You are right, this is REALLY important and definitely worth saying, and being reminded of, thank you! As an email marketer, this is an especially important message for folks in my line of work!
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