I have become interested in list building and building relationships with your list and creating value for them to subsequently sell them products later.
However one thing I don't understand is why a number of really prolific bloggers in the IM niche and beyond insist on sending you an email every time they post something new on thier blog.
I understand the logic behind this, to keep people coming back to thier blog. However I thought the idea of the list would be to provide those select people with extra value that not everyone can just see on the marketers main blog. Make them feel special, so to speak.
Obviously these bloggers have a lot more experience in IM than me, but have they got it wrong. Or are they just using their list for a different purpose. Ie. sending emails to their subscribers to get them back to their main blogs where they can sell them stuff through the subtly placed affiliate links on their blogs, and not promote affiliate links directly on the email, as other IMers without big blogs would do.
I found it interesting. And I myself have stopped opening emails from certain blogs. When I haven't visited a blog for a while, ill just go back on my own. I don't need to be constantly reminded that it exists and it is being constantly updated on a daily basis, is that just me, or am I missing something?
Really looking forward to peoples replies and opinions on this.