Howie says "nofollow" doesn't matter!

31 replies
Yeah... that's Howie Schwartz....

Howie says nofollows are also followed and help to get rankings? Anyone had similar experiences?

this was from his Q&A session....
#howie #matter #nofollow
  • Profile picture of the author Devon Brown
    I don't see how nofollows are still followed, but I do know that it helps from following duplicate content. I don't see how a nofollow would hurt rankings because as far as I know as long as you link out "it counts"
    Howie does know what he's talking about though. Just saw him this weekend at Gateway to Wealth.
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  • Profile picture of the author Prashaant
    Was always under the impression that nofollow links are kinda ignored by SE's... n I know Howie knows his stuff.... so was wondering...
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    • Profile picture of the author Kurt
      Originally Posted by Jeff Hope View Post

      SEs never said they wouldn't spider nofollow links, they only said they wouldn't count nofollow links as "votes" in determining a given URLs popularity (e.g. PageRank).

      You can still get human visitors from nofollow links too, and it's possible that visitor behavior is playing a more important role in search rankings these days. Read "PeopleRank..." about 1/3 of the way down the page, here , and Post 6 here .

      Thanks Jeff...

      Even though I wrote the main article years ago, it seems it may still be a few years ahead of its time. Give 'em a few more years and they'll be claiming they discovered something "new".

      Truth is, there's so many vairiables it is virtually impossible to make conclusions. For example, Google could full well ignore no-follow links (but still index them), but this is "over-ruled" by something like PeopleRank.

      It could also be that Google looks for natural linking patterns and it expects a certain percentage of no-follow links in the total linkage. It does make a lot of sense, as a site with 1000 links, all "follow" just isn't natural and smells of SEO/link manipulation.

      On the other hand, a person posting a link to a good resource that wasn't his/hers, wouldn't be the least bit concerned about follow/no follow. Only the "owner" of the page being linked to cares about follow/no follow and link juice. Because of this, it almost makes more sense to count "nofollow" links as being more honest, as SEOers may have over-exploited the follow links.

      So while Google may not directly count a no-follow link, they could well include the ratio of follow:nofollow links in their algo. Makes sense to me, and I think I'd include such a ratio if I was in charge of Google.

      It could be none of the above, all of the above and some of the above...And then there's the old standby: It could be something we never thought of...
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  • Profile picture of the author Prashaant
    no.. but what Howie is talking about is "rankings" that have come from these nofollow links... from what i know... i think he means SE traffic... not what comes from the individual website's visitors...
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    • Profile picture of the author baca85
      Originally Posted by Prashaant View Post

      no.. but what Howie is talking about is "rankings" that have come from these nofollow links... from what i know... i think he means SE traffic... not what comes from the individual website's visitors...

      Well people have tried to manipulate search engines by using nofollow tags to stop pagerank escaping the site. So google is now viewing these links with a level of importants
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  • Profile picture of the author billyboy
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    • Profile picture of the author H-D-Hill
      This is a dumb question but what's nofollow? I'm new to this but trying to learn as much as I can.

      HD
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    • Profile picture of the author Marhelper
      I have always been under the impression that "No follow" shows up on Yahoo but not the Big "G."
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  • Profile picture of the author BizBoost
    ***** Listen up....

    I can't go into the history of this but I was one of a small group of people who discovered this FIRST. I became acquainted with someone who first created programs that would post comment links to Blogger blogs.

    At the time, Google was the first SE to claim it honored NoFollow tags but our links in the comment section of Blogger-only blogs still got us top rankings in Google for our keywords. The only catch was that it took 3-4 weeks for high positions to be reached in Google but a mere 3-14 days for high positions to be reached for the same keywords in YAHOO (because, at the time they weren't honoring NoFollow).

    Black Hatters everywhere came out like hornets to claim that we were full of crap and lying, that "nofollow" meant NOFOLLOW, period. Honestly, I lost so much respect for these alleged know-it-alls discussing things on their "elite" forums from their limited perspective as if there was absolutely "no way possible" we could be achieving results by doing what we were saying we were doing.

    Yet, we continued to get results.

    Debates ensued. All kinds of people began investigating and they still couldn't fathom how we were doing it.

    What we discovered, however, (and this is not meant to be technically precise), is that, somehow, when the SEs indexed, and/or scraped, each other, a high ranking in one would influence a higher ranking in the other.

    So when our links hit the Top of Yahoo, Google was then giving weight to the YAHOO ranking of our sites rather than just seeing our backlinks on Bloggers' "nofollow" blog comments (the 1000s of backlinks on Blogger still helped because people clicking on them and visiting our site out of curiousity also added weight).

    What I learned a long time ago is that when you throw enough links out there, they start getting picked up and mashed around in so many ways unexpected and unintended.

    In this particular instance, there are probably still some SEs that don't honor NoFollow tag and if, and when, they are indexed, or scraped, or *whatever*, some of that weight inevitably carries over to the SEs that do honor the nofollow tag.

    If this does not make sense to anyone, then please ask your question as precisely as possible and I will do my best answer it.

    Eric
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    • Profile picture of the author Lewis Turner
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      • Profile picture of the author BizBoost
        Originally Posted by Lewis Turner View Post

        Too right there Eric,

        It did cause a big controversy but then in my opinion it was just a tactic used by these big shots who were saying nofollow means nofollow to try and get a load of people to think the same and to stop getting backlinks from nofollow sites and leave it to them.

        I often see nofollow links from yahoo answers showing up and being counted towards my site even by the yahoo site itself.

        Lewis Turner
        Hi Lewis,

        You're certainly right... there were those who feared the end of something really good for their own private use. However, I knew some of the guys in that realm and they were TRULY befuddled. They genuinely did not understand how links in Blogger's NoFollow comment area could possibly affect a high ranking in Google.

        I've found this is because most people, even very intelligent/clever ones, still tend to think linearly. They weren't looking at it as a multi-stage process. In fact, we weren't either. It was discovered unexpectedly as a result of testing. Eventually, however, we figured out what it was because we thought about it in non-linear fashion.

        Originally Posted by Lewis Turner View Post

        I often see nofollow links from yahoo answers showing up and being counted towards my site even by the yahoo site itself.
        Bingo... another fine example of this phenomenon. There's a very good chance that some who do not completely honor NoFollow are later indexed by Yahoo and the link in the Yahoo Answer is given more weight as a *listing* in another search engine rather than as just another link in any old answer in the network.

        Let me know if you discover that's the case because I believe it is.

        Best,
        Eric
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    • Profile picture of the author Keith Kogane
      Originally Posted by BizBoost View Post

      ***** Listen up....
      SNIPPED
      Aside from the all bold, this dude knows what's up.

      My whole automated backlink building strategy for my blogs relies on this mashup of linkages phenomenon.

      Get links. Period. Spread your feed URLs around.

      Here's a super-secret tip: When you find a blog in your niche that you will regularly comment on, and is getting you good traction and traffic for your site, take that blog's comment RSS and submit that to all the aggregators you can find.

      Then your comments will get picked up and pushed around all over too (with your backlinks in em).

      Building backlinks to your backlinks - more powerful than ANYONE realizes or talks about.
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  • Profile picture of the author milan
    First of all, if he said they get followed and help the rankings - that doesn't fit your title ("nofollow doesn't matter").

    I know that they get followed by Google. I haven't tested properly if they help because that's harder to test.
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  • Profile picture of the author Prashaant
    Milan.... nofollow doesnt matter - meant that it didn't matter in terms of getting rankings... as opposed to "followed" links.... - nothing misleading about that
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  • Profile picture of the author BizBoost
    Originally Posted by H-D-Hill View Post

    This is a dumb question but what's nofollow? I'm new to this but trying to learn as much as I can.
    "Nofollow" is an HTML tag that was created to help search engines combat link spam. Link spammers would use programs that automatically found places to spam their links and this would cause the search engines to give them higher rankings.

    But now, if a site uses "nofollow" tags, then any links that fall in between the nofollow tags (like in blogger comment sections, for example) won't be given any "weight" in the search rankings. Many have had issue that "NoFollow" should have been called, "NoWeight" because the Se's DO follow the links they just don't give them any "weight"

    That doesn't mean the search engine won't INDEX the link. It can still appear in the search engine. And the search engine might still even spider it but the link won't add to the site's search engine ranking.

    Originally Posted by Marhelper View Post

    I have always been under the impression that "No follow" shows up on Yahoo but not the Big "G."
    Long ago, Yahoo did not honor the NoFollow tag so you could link spam places like Blogger comment sections (which had nofollow tags) but Yahoo would still honor the spam links and give them high rankings. When Google Indexed Yahoo, your site would then be treated as a YAHOO listing and not just as some spam link in a Blogger comment section.

    Anyways, it's my impression that Yahoo signed on to NoFollow eventually or else everyone would be either raving, or complaining, about it. There are plenty of 3rd party apps that now allow users to choose whether or not they want to have nofollow tags on their blogs/sites.

    Originally Posted by milan View Post

    First of all, if he said they get followed and help the rankings - that doesn't fit your title ("nofollow doesn't matter").

    I know that they get followed by Google. I haven't tested properly if they help because that's harder to test.
    Hence the confusion of the term "NoFollow" which would have been better named, "NoWeight" because the SEs DO follow and INDEX links surrounded by "NoFollow" tags... they just don't give them any weight in the ranking structure.

    But, if one SE indexes/scrapes ANOTHER SE that IGNORES NoFollow, then the spammed links are no longer couched in NoFollow tags but rather are treated as prominent listings in another SE. Sweet, huh?

    Originally Posted by Razer Rage View Post

    Personally, I think that people are saying that nofollow doesn't work so other people will stop using it and they can get their rankings back.
    It's a clever idea but it wouldn't stay private long.
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  • Profile picture of the author Stallion
    The whole no follow thing is just a joke. It was implemented 5 years ago to STOP SPAM. It didn't work and now people are building unnatural amounts of links. Search engines want to see mix. It shows a little more natural behavior.
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  • Profile picture of the author Prashaant
    BizBoost.... makes good sense.... tell us more..
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  • Profile picture of the author JayXtreme
    shhhhhhh...
    Signature

    Bare Murkage.........

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    • Profile picture of the author BizBoost
      Originally Posted by Stallion View Post

      The whole no follow thing is just a joke. It was implemented 5 years ago to STOP SPAM. It didn't work and now people are building unnatural amounts of links. Search engines want to see mix. It shows a little more natural behavior.
      It STARTED to work but those with all the good intentions hadn't counted on 2 things:
      1. They would pretty much need a lot of other search engines to cooperate; and
      2. There would be a sizeable backlash by "freedom loving" site owners who didn't want anyone else telling them to whom or what they should be able to "show love."
      In other words, sites BENEFITTED by comments and commenters BENEFITTED by their comments having weight. So all kinds of workarounds were attempted and offered and now those are all being gamed, and not all SEs are on board so their results can sometimes affect the results of "nofollow compliant" SEs and NOW, you are right, it certainly has become a joke.

      Originally Posted by JayXtreme View Post

      shhhhhhh...
      lol NO ONE is going to do ANYTHING with this information. It's just a great story but no one will do anything with this info, at least not in sizeable amounts, to affect whatever you or I are doing with it.

      I'd bet almost anything on that.

      Eric
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  • Profile picture of the author Prashaant
    BigBoost... you've cleared a lot of the confusion! Thanks!
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  • Profile picture of the author TimG
    Warning Caveman explanation to follow:

    The only time I've ever had a link work as a "No-Follow" was when I accidently screwed up the url and any visitor clicking received file not found - then it truly was "No-Follow" because I lost the visitors that wanted to get to my site....lol

    Tim
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  • Profile picture of the author Prashaant
    Keith... i loved ur auto pilot blog method.....(still makin me money..) n now more frm u!! Thanks to all.... i'm learning more from this post than i've in a while now..!!
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  • Profile picture of the author kenkos68
    I just checked this in my Google Webmaster tools, under Links/Pages with external links.

    I checked a bunch of those pages and found my link with the nofollow tag. Why would Google list it if it didn't matter? Many of the pages were blogs that had my articles and resource box link. Everything was intact as it should be, except the link was changed to nofollow.

    -Ken
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  • Profile picture of the author elishahong
    Good to know about this "no follow" thing.

    By the way guys, Devon Brown(Renegade Success) is A DYNAMITE...he is sooo fun and cool. I met him at the Gateway seminar and he rocks. I wish I could dance like him lol

    Thanks for the enjoyable time that you gave us at the Gateway Seminar!
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  • Profile picture of the author ureba
    As far as I understood nofollow doesnt help with serps.

    I have always questioned & considered the fact that it has some effects. I believe they will eventually need to do something about nofollow as more and more webmasters use them. I mean imagine if everything went nofollow tomorrow. Then they would need to redo their algorithm.
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    • Profile picture of the author BizBoost
      Originally Posted by Keith Kogane View Post

      Aside from the all bold, this dude knows what's up.
      Thanks, but where's my "thanks button" thanks?!

      Originally Posted by Keith Kogane View Post

      Here's a super-secret tip: When you find a blog in your niche that you will regularly comment on, and is getting you good traction and traffic for your site, take that blog's comment RSS and submit that to all the aggregators you can find.

      Then your comments will get picked up and pushed around all over too (with your backlinks in em).

      Building backlinks to your backlinks - more powerful than ANYONE realizes or talks about.
      Yes, and mighty, MIGHTY generous of you to share. That IS a tip someone can do something about immediately. In fact, a whole strategy can be nicely developed using this in conjunction with places like Technorati (create notification feeds of blogs with your keywords in them), CommentHunt.Com (nofollow blogs, PR4/5 and up), and boiling it down to the blogs that also use CommentLuv and/or KeywordLuv plugins for the extra link.

      I'll write another post on this later...

      Originally Posted by Prashaant View Post

      BigBoost... you've cleared a lot of the confusion! Thanks!
      You're welcome, now click the THANKS BUTTON on the post you like!

      Originally Posted by kenkos68 View Post

      I just checked this in my Google Webmaster tools, under Links/Pages with external links.

      I checked a bunch of those pages and found my link with the nofollow tag. Why would Google list it if it didn't matter? Many of the pages were blogs that had my articles and resource box link. Everything was intact as it should be, except the link was changed to nofollow.
      It gets INDEXED... it just doesn't get rank weight. One reason they do this is because it would give people WAYYYY too much power to axe competitive sites from Google.

      All a site owner would have to do is slip in NoFollow tags in the middle of the night and get every link's site knocked off the search engine? Even still, many of those links will lead to sites that are already indexed... so for NoFollow to mean NoIndex is just too much power and, ultimately, confusion, to be putting in the hands of people.

      Originally Posted by ureba View Post

      As far as I understood nofollow doesnt help with serps.

      I have always questioned & considered the fact that it has some effects. I believe they will eventually need to do something about nofollow as more and more webmasters use them. I mean imagine if everything went nofollow tomorrow. Then they would need to redo their algorithm.
      This is where the concept of "free markets" comes in... it's a stretch of a metaphor, actually, but, in a nutshell, it is unlikely that so many people would lose their minds at the same time.

      Commenters comment for 2 reasons:

      1. they like you. if you slip in "nofollow" unannounced and screw them, they won't like you anymore;
      2. they get googlejuice, rank weight, from commenting - if you add "nofollow" as you suggest, they will leave and go elsewhere.

      It would only hurt one's self to do that unless one has figured out some elaborate scheme whereby alienating large masses of people ends up with a happy ending.

      Eric
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      • Profile picture of the author KirkMcD
        Originally Posted by BizBoost View Post

        Commenters comment for 2 reasons:

        1. they like you. if you slip in "nofollow" unannounced and screw them, they won't like you anymore;
        2. they get googlejuice, rank weight, from commenting - if you add "nofollow" as you suggest, they will leave and go elsewhere.
        3. They want to make a comment on what you wrote.
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        • Profile picture of the author BizBoost
          Originally Posted by KirkMcD View Post

          3. They want to make a comment on what you wrote.
          Sometimes I assume too much, like that would be implied by number 1... I wouldn't make a comment on your blog about nothing just because I might like you.

          Even though there are those kinds of people out there, I figured we'd all get the minor implications.
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  • Profile picture of the author GuruGazette
    FWIW when the whole nofollow thing came out, I was under the impression it was an attempting to combat pageRANK manipulation. Back then there were a lot of people trying to buy and/or scheme pagerank (the silly little green bar of Google's, NOT the serps) Some of you probably remember pagerank stealing, and how Google's own pagerank was stolen.

    I found it kind of amusing that everyone immediately started thinking it would somehow prevent sites from getting spidered, indexed or ranked in serps
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    • Profile picture of the author BizBoost
      Originally Posted by Kurt View Post

      So while Google may not directly count a no-follow link, they could well include the ratio of follow:nofollow links in their algo. Makes sense to me, and I think I'd include such a ratio if I was in charge of Google.
      I really like this! It never even occurred to me that NoFollow links would seem more genuine. But, at the same time, the spam link programs really don't even care whether a site is dofollow or nofollow. A lot of them spam links not only for the "backlink weight" but also for

      a. the sheer traffic; and
      b. clickthrough weight..

      People actually traveling through your links to your site has been known to affect ranking somehow. Certainly, a lot of that spam is going to still end up in a lot of NoFollow places.... so I don't see yet how Google could start to cleverly give weight to NoFollow.

      In other words... if a webmaster now uses the NoFollow tag in GOOD FAITH... what business is it of Google's to secretly change the meaning of it and end up giving weight to things a webmaster DOESN'T want to give weight to?

      Originally Posted by GuruGazette View Post

      FWIW when the whole nofollow thing came out, I was under the impression it was an attempting to combat pageRANK manipulation. Back then there were a lot of people trying to buy and/or scheme pagerank (the silly little green bar of Google's, NOT the serps) Some of you probably remember pagerank stealing, and how Google's own pagerank was stolen.

      I found it kind of amusing that everyone immediately started thinking it would somehow prevent sites from getting spidered, indexed or ranked in serps
      So true... but there was a time when YAHOO did start to honor NOFOLLOW and, as we watched our YAHOO rankings sink, we began to watch our Google ranks sink, too.

      Naturally, we devised other methods but that was pretty telling that NoFollow affected rank.
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  • Profile picture of the author BradCarroll
    I know a guy who pays good $$$ for .edu links regardless of if they're nofollow or not, and he doesn't really care whether any of his links are follow or nofollow. And he's not exactly broke.

    I've always kind of wondered if Google made went after people who sell "dofollow" text links in part because these sellers were moving in on Adwords territory.

    Also, next time Google updates its Page Rank, pay attention to what other updates or changes it rolls out. Most people don't--they're too busy having their buttons pushed over their sites' new Google PR numbers.
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