Opt In Bribe - What's Good And What's Bad?

22 replies
Can an opt-in "bribe" be too good? you hear the old standard to offer a 12 page report, but what if you wanted to give away something that was REALLY big. Do you think giving away a complete product could back fire?
#bad #bribe #good #opt
  • Profile picture of the author Greedy
    Sure if it isn't a junky product. If you don't have something good to up-sell them. You will hit problems.

    It all depends on your niche & business model.

    If you are contemplating it, you probably should try it
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  • Profile picture of the author Randall Magwood
    If it was an awesome freebie, your prospects will more than likely want to learn more from you... and even buy more from you - depending on what your paid course is about.
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  • Profile picture of the author mrmarketer1
    The other way of looking at it is that if you give them something which effectively scratches the itch then you may lose them while they digest the full product.

    But the lesson seems to be - if in doubt...test. Try both using a plugin to split test the two offers and see what the short and medium term pick up and conversion rates are. Then share your findings with your pals on WF
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    • Profile picture of the author Cee
      If you give them something really BIG for free they may not want to pay for something medium. They may not want to pay for something else big either since you've already demonstrated you are willing to give it away for free. If you give them something so fabulous now they will always expect you to match this level of generosity and your next freebie might not be appreciated as much.

      Basically, when you've set a certain standard you have to keep it up to keep them satisfied.
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  • Profile picture of the author Jim Hughes
    The item you give away should be "smaller" than the item you are trying to sell.

    Also, it should not solve all of your customer's problems, only some (or one) of them.
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  • Profile picture of the author TNTROCKS
    I have a friend that gave away a product called "the greatest real estate investing giveaway' and features 1,200 pages of content. it was like an encyclopedia. The campaign was very successful. Like all internet marketing it comes down to the SALES COPY and the people promoting it.

    For example, I have a 43k email list, so if the sales copy is good PEOPLE will buy
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  • Profile picture of the author Elle Davies
    The opt in "Bribe" as you call it, needs to be appealing yet not more appealing than your main product.

    For ideas think about offering:

    Interviews with a guru in the niche
    Audio of presentation/interview
    An ecourse - this can be done over a course of emails
    Cheap software that would benefit your reader

    A 2000 word eBook should be enough - that's a bit of a "teaser" for what they can expect from you. I might be the only one that thinks so, but 12 pages seems quite generous!
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  • Profile picture of the author MattCatania
    There's a few freebies you can giveaway that I've found to be quite effective, these include:

    - Case studies
    - Solving a specific problem
    - Do you make these top 'x' mistakes in 'your niche'?
    - Mini courses
    - and much more

    In each of these cases, multitudes of different white papers/reports can be created.

    So how do you know what bait to use? Well it all comes down to identifying how far along in the buying cycle your prospects are; do they want to solve a burning problem immediately or are they looking for further information on a particular topic?

    This can be determined through the type of traffic sources your prospects are originating from and testing/adapting different freebies.

    Once identified, you can then try to create (or find) sales triggers that will elevate your prospect to a state where they are actively looking for solutions to their problems. Persuasive and engaging copy within your report/freebie/whatever you call it infused with proper market research are the keys to activating triggers.

    Of course, one goal you'd always want your freebie to achieve is to get your future emails opened and read frequently, which can be achieved by using curiosity, desire, greed and fear of loss.
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  • Profile picture of the author Leeds Man
    You could actually give away the main product but leave out the best method if it has multiple methods, the subscribers will be happy with what they get for free and then you offer the extra method (your product) for cheap, it's a bit different but I think the conversion rate could be higher due to them having the bulk of it already combined with getting a cheap price for the final piece of the puzzle.

    It will probably work better with a big list.
    Get testing.
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  • Profile picture of the author Shaun OReilly
    Originally Posted by capitalalchemy View Post

    Can an opt-in "bribe" be too good? you hear the old standard to offer a 12 page report, but what if you wanted to give away something that was REALLY big. Do you think giving away a complete product could back fire?
    A key thing to consider with your opt-in gift is how easy
    it is for the new subscriber to consume.

    If you give away something that's too big (no matter how
    great it is) and the new subscriber does not consume it,
    then it's next to useless. (They'll be less likely to buy your
    paid product too).

    I prefer to give away something that's easy to consume so
    that I can quickly demonstrate the value I offer and move
    them closer becoming a CUSTOMER.

    Also, you don't want to give away the farm for free and end
    up with little or no content to sell afterwards.

    Dedicated to mutual success,

    Shaun
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    .

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    • Profile picture of the author Yamamedia
      Originally Posted by Shaun OReilly View Post

      A key thing to consider with your opt-in

      I prefer to give away something that's easy to consume so
      that I can quickly demonstrate the value I offer and move
      them closer becoming a CUSTOMER.

      Also, you don't want to give away the farm for free and end
      up with little or no content to sell afterwards.

      Dedicated to mutual success,

      Shaun
      This is great advice. I think we can all take this to heart.
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      • Profile picture of the author andrewkar
        Let them smell and taste a little of what's inside...

        They are very hungry and desperate already, so show them that big fatty piece of freshly roasted beef. Let them smell it...

        and give them only tiny chunk... just enough to make them drool like a dogs
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        Do what you want to do!
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  • Profile picture of the author fitforever
    Why not - worth a shot i think.

    You'll certainly set yourself up as an 'expert' at the very least. but i think someone here has said it... don't give away the whole shop :-)
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  • Profile picture of the author thatkeywordguy
    Software. People love software.
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  • Profile picture of the author retsced
    Think about all the junk out there that you have signed up for. How many lists are you on? Now, how many emails do you open from all the marketers who's lists you have subscribed to? There's your answer right there. Your freebie should be memorable, solve a problem and definitely should be of the highest quality. People sign up for free books all day long and forget who actually gave the eBook in the first place. First impressions are VERY important, so your freebie better be of the highest quality if you want your subs to open your emails.

    Most Internet marketers have ADD, which works against you if your offer doesn't provide REAL value. I don't know how many eBooks I have signed up for over the years that I barely even read. If you want to build a responsive list, I suggest you give away a product that is genuinely very valuable.

    A 7 day mini course will keep them interested long enough for you to establish that initial trust. Software is also a great freebie because your subscribers can get consistent value from it - which is valuable in itself.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by capitalalchemy View Post

    Opt In Bribe - What's Good And What's Bad?
    The whole thing, all the way from "what originally brought them to my site" to "what next, after they've bought three or four things through my affiliate links" is all part of one big continuity-process, and each step has its specific, identifiable, intentional purpose. For me, what's good in this context is something that's specifically designed to maximise the open-rate, interest-rate and attention-rate of my subsequent email series, and a way of setting my subscribers' expectations which I know I can fulfil and even sometimes exceed.

    That's it.

    It's simple, from my perspective: those are the two specific purposes of whatever I give people as an opt-in incentive. Expectation-setting and open-rate maximising. I create and use whatever I think will best do those two things. http://www.warriorforum.com/main-int...ml#post6123982
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  • Profile picture of the author markcr
    Banned
    I am sorry i do not agree with it all. they either really want to subscribe or they don't. If you have to bribe them...something is wrong!
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  • Profile picture of the author CurtisSWN
    If you give away some good stuff, you don't have to give it all away. Make them hungry for me. Who want's a 77 page ebook for free anyway, it just goes into the "read later (never)" bin. I would go for a 5-6 page concise report any day, save the bigger stuff for those who will buy.
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    • Profile picture of the author MissTerraK
      Opt In Bribe is bad.
      Opt In Incentive is good.

      Terra
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  • Profile picture of the author imchillin
    If your freebie is really good it can go one of two ways. It can be so good that they don't feel the need to buy anything after that. Or it can be so good that they want more. To get the latter you may want to kind of "seduce" them, so they can't help but to want more. But you better have an even better product waiting for them so they end up with 2 goodies after the freebie and the paid product and not disappointed after all the hype ;-)

    You could also test, like stated before, and see what kind of response you get from the really good freebie vs the smaller freebie...

    Good Luck! :-)
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  • Profile picture of the author Ahmed Auf
    I prefer a small bribe like a tip that can be covered in 2-3 paragraphs. Just a quick info that they can consume quickly and if they really like it they'll most probably buy your product.

    I also prefer to give them access to the freebie online, what I mean is that they don't have to download anything. This gives better results as they're closer to your paid offer (they don't have to go to their desktop to read your report or whatever)
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