utterly lost and confused ... selling servce

16 replies
I am looking for some guidance regarding a service I offer. I am having trouble coming up with how to sell the service. I am looking for some help what I tell people to explain to them what it is I can do for them. What follows is what I do on a technical level.
I provide a service to evaluate website for various problems including proper html, spelling, grammar, viruses, malware, various on site seo factors, various off site seo stats, broken links, broken images (images that are not loading), site being black listed in over 80 different black lists, and so on. You can learn more at WPChecks.

It is a good idea to check a site when its first built and then again once every 6 or 12 months to ensure no new problems have cropped up. The cost for a single scan is $35, which also includes 30 mins of consulting such as answering questions, and guidance on how to fix problems.
Now of course this could also help them find out where problems lay that may be effecting their seo efforts as well as the ecommerce processes. Thus it could help them generate more traffic and more income as a side result.

I have tried probably over a dozen different / variations of pitches ranging from straight forward like the above to more spammy like what follows.
Would you have surgery without first getting a full check up? Of course not, so why are you doing virtually the same thing with your website?

Think of a website check up as having an MRI, blood tests, and the doctor checking you over. In the same sense, I look over your site and perform various scans & tests to let you know of any problems. Then you can deal with those problems before they become big. On top of that, you receive a detailed report of my findings.

I am here to help you! Right now! Not later, with some empty or half baked promise. For most sites you will have the report within 24 hours. Even better, I am available to answer any questions you might have (up to 30 mins).

Don't wait any longer. Let me help you, for a one-time purchase for $35 (no subscriptions or recurring fees) I will personally evaluate the key pages of your site.
Depending on the variation of the text I have sent my message to SEO companies, web design, web development, hosting companies, campgrounds, tourist attractions, my existing clients, etc.

What am I doing wrong? What can I do better? How should I explain to those I contact what my evaluation does for them.

Thanks for your help ... as I am utterly lost and confused ...
#confused #lost #selling #servce #utterly
  • Profile picture of the author mrmarketer1
    So one thing that occurred to me as I was reading was - people don't like going to the Doctor. They might need to go, they might need a checkup, but its not compelling in and of itself - its not a MUST until their feet fall off, they get that rash or blood starts to shoot out of various orifices.

    Your service positioned like a healthy checkup is a 'get around to it' service rather than a MUST DO NOW service which addresses one of the two key things that people passionately care about - either:
    1) How can I get more or
    2) How can I not lose more

    i.e. I'm suggesting that if you tweak your service positioning to focus on either:
    1) I will help you get more X, Y, Z (customers, traffic, money etc) by ensuring your site gets better ranking, has a better google quality score etc etc etc
    or
    2) Did you know that every month that you don't refresh your site and ensure its working well you lose up to 20% of the traffic you've gained from all your efforts and that traffic goes to your competitors who are actually stealing your customers?

    See the difference?

    Hope that helps.

    MM
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  • Profile picture of the author Cee
    You have to clearly spell out what your services can do for people. How does it benefit them to use your services. You say a lot in your copy about what kind of analytics you can perform but how does that benefit them.

    Does it increase their chances of getting higher up in search engines? How does a clean and attractive website with good formatting translate into better sales? When you can convince people using your services will either save/and or make them more money they will buy.
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  • Profile picture of the author RoadCEO
    mrmarketer1 - love this idea -> "Did you know that every month that you don't refresh your site and ensure its working well you lose up to 20% of the traffic you've gained from all your efforts and that traffic goes to your competitors who are actually stealing your customers?"

    Cee - agreed it needs to be more about benefits but as a programmer I am completely at a loss on how to translate it. I feel like I am a car engineer talking about all the features of the engine how many values it has, its amazing way of handling oil and charging the battery .. then about how quiet it is, how fast, how smooth, how good it looks, how awesome the stereo is

    In answer to your questions thinking out loud here as it may also help others offer feed back ... or help get some thing going ...

    Can it create their search engine ranking.... in theory yes as search engines do check things like valid html, grammar, spelling and of course fixing on site seo issues like make problems with meta tags, etc would help bring the ranking up but with out good back links to back that up it may have little or no effect ...

    A clean coded site means it will in theory work better across more browsers and be easier for search engines and such to understand your site. It also could mean a better performing site speed wise, as well as how long it takes a browser to render the page. This ties in with the attractiveness as a fast attractive site will hold a visitors interest longer...

    All of this of course could mean more traffic, which by shear statistics could mean greater revenue


    Now on the note of the above I notice one thing and I have noticed it before "in theory", "could" etc ... those kind of statements weaken the pitch ... any advise on how to have "stronger" pitch that I can also be comfortable with? I realize part of that is letting go of certain emotions or what ever within myself.

    Note to self.. so I need to make the pitch "stronger", be more about "benefits" then what is checked and still find way to keep it short and simple so that it gets read....

    Thanks mrmarketer1 and Cee you have helped ... looking forward to more thoughts ...
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    • Profile picture of the author Cee
      Originally Posted by RoadCEO View Post

      mrmarketer1
      A clean coded site means it will in theory work better across more browsers and be easier for search engines and such to understand your site. It also could mean a better performing site speed wise, as well as how long it takes a browser to render the page. This ties in with the attractiveness as a fast attractive site will hold a visitors interest longer...

      All of this of course could mean more traffic, which by shear statistics could mean greater revenue


      ...
      Well, you're already formulating some benefits here. That's good. Maybe all you need is to hire a good writer experienced with copyrighting. Or you can do a search in Google and look at other websites that offer the kinds of services you do. See how they market their services and follow suit.

      Check the top sites in your category in Google (they're there for a reason). And most importantly, be confident that your services provide benefits for your customers. After all you wouldn't do them otherwise would you?
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  • Profile picture of the author RoadCEO
    Here is a new version of the text I have just been playing with as a result of your help ...
    Did you know that every month you don't update your site and ensure its working properly you lose up to 20% of your traffic to your competitors?

    I am here to help you, for only $35 I will evaluate the key pages of your website to ensure they are working properly. Then I'll tell you how to make your site better, what needs to be fixed, how to get more traffic, and what you are doing right. On top of this, you will also get a detailed report and I am available to answer any questions you might have.

    Stop losing traffic and money. I am here to help you! Right now! Not later, with some empty or half baked promise. For most sites you will have the report within 24 hours. Get evaluated now https://wpchecks.com/signup.php!
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    • Profile picture of the author Cee
      You're getting there! It's already pretty good. With a few more tweeks you'll soon have a winning ad that no potential customer can refuse
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  • Profile picture of the author RoadCEO
    Thanks Cee... Here is a tad longer version of it ....
    Did you know that every month you don't update your site and ensure its working properly you lose up to 20% of your traffic to your competitors? I am here to help you, for only $35 I will evaluate the key pages of your website to ensure they are working properly.

    After I complete the evaluation, I'll tell you how to make your site better, what needs to be fixed, how to get more traffic, and what you are doing right. On top of this, you will also get a detailed report, plus I am available to answer any questions you might have.

    Fixing any problems I find, can result in greater traffic and thus better profits, but also a faster loading site that is more cross-browsers compatible, and is easier for search engines to index.

    Stop losing traffic and money. I am here to help you! Right now! Not later, with some empty or half baked promise. For most sites you will have the report within 24 hours. Get evaluated now https://wpchecks.com/signup.php!
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    • Profile picture of the author shane_k
      Originally Posted by RoadCEO View Post

      Thanks Cee... Here is a tad longer version of it ....
      Did you know that every month you don't update your site and ensure its working properly you lose up to 20% of your traffic to your competitors? I am here to help you, for only $35 I will evaluate the key pages of your website to ensure they are working properly.

      After I complete the evaluation, I'll tell you how to make your site better, what needs to be fixed, how to get more traffic, and what you are doing right. On top of this, you will also get a detailed report, plus I am available to answer any questions you might have.

      Fixing any problems I find, can result in greater traffic and thus better profits, but also a faster loading site that is more cross-browsers compatible, and is easier for search engines to index.

      Stop losing traffic and money. I am here to help you! Right now! Not later, with some empty or half baked promise. For most sites you will have the report within 24 hours. Get evaluated now https://wpchecks.com/signup.php!
      Here are some more questions to get you thinking

      what will getting greater traffic get for them?
      what will a faster loading site get them?
      what will a cross browser compatible site get them?


      What you can do is grab a piece of paper, put a line down the middle. then on one side mark down all the services you offer.

      on the other side mark down the benefits, what will that service get them, more customers, more money, more leads, a better reputation, and what will they miss out on, or lose if they don't choose that service, will they lose customers, money, etc.

      hope this helps
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  • Profile picture of the author shane_k
    You are getting closer.

    But my advice is, stop telling them what you are going to do.

    When you bring your car to a mechanic he doesn't tell you he is going to first loosen the bolts on the radiator so he can get to the carborator, and then he is going to change the oil, and after that he is going to do this other thing.

    People don't really care what you are going to do, they are more interested in how it is going to help them. Do you understand the difference?

    When you tell them what you are going to do, that is focused on you. When you tell them how it is going to help them, that is focused on them.

    You could have something like, "Are you making these top 5 mistakes that are causing you to lose 20% of your customers every single month? - click here to find out more."

    Or, "Are you making these 5 mistakes that are causing your customers to choose your competition over you? - click here to find out more."
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  • Profile picture of the author RoadCEO
    Thanks for your thoughts Shane your questions were of some help I think... but guess the below text would be a better judge of that

    Here is another version
    Did you know that every month you don't update your site and ensure its working properly you lose up to 20% of your traffic to your competitors? Fixing any problems your site might have will help you rank better in search engines, which will help get more people to your site, which leads you to making more money.

    Do you think your site has problems, or just want to give it a check up? I will evaluate your key pages for $35, explain to you what needs to be fixed and answer any questions you might have. For most sites you will have the report within 24 hours. Lets evaluate your site now https://wpchecks.com/signup.php!
    I was trying to work this in but it never felt quit right...
    You might also find your site loading faster, which means more people poking their noses around. Just as amazing, your site may work in more browsers, which in effect means even more people can use your site.
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    • Profile picture of the author Cee
      Originally Posted by RoadCEO View Post

      I was trying to work this in but it never felt quit right...
      You might also find your site loading faster, which means more people poking their noses around. Just as amazing, your site may work in more browsers, which in effect means even more people can use your site.
      'Optimizing your website can help it load faster and stop your site visitors from leaving. Tuning your website allows it to work in more browsers and can significantly increase your web traffic.' ..........Or something like that.
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  • Profile picture of the author RoadCEO
    Cee -> thanks that is awesome wording
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    • Profile picture of the author Cee
      You're welcome. Hope it helps
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  • Profile picture of the author RoadCEO
    LOL this is actually proving someone fun thanks to all your help .. here is the next draft ...
    Did you know that every month you don't update your site and ensure its working properly you lose up to 20% of your traffic to your competitors?

    Fixing problems your site might have; will help you rank better in search engines, get more people to your site, and leads you to making more money. Optimizing your website can help it load faster and stop your site visitors from leaving. Tuning your website allows it to work in more browsers and can significantly increase your web traffic.

    Do you think your site has problems, or just want to give it a check up? I will evaluate your key pages for $35, explain to you what needs to be fixed and answer any questions you might have. For most sites you will have the report within 24 hours. Lets evaluate your site now https://wpchecks.com/signup.php!
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    FREE Mentoring / Consulting - 19 years of experience as Technical Consultant
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    • Profile picture of the author Cee
      There you go. Sounds like a winner to me
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  • Profile picture of the author RoadCEO
    mrmarketer1, Cee, and Shane ... I cant send PMs yet as I am not up to 50 posts yet but almost there ... just wanted to offer to give each of you a free scan for your help... just drop me a note and we can set it up ....

    thanks again ... will try and remember and come back in a few days and let you know how the text works out ...

    also of course still open to feedback from others as well...
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