They may hear something cool about it from their friend, then do some search on Google and find some dude's affiliate site, buy a product for $37, give it a half-hearted attempt then piss and moan and say "it's a scam."
It's a sad story that you've all seen (or maybe even lived) before. But why? Why does that happen? Well, it's simple really. People fail to build a business. They think of "internet marketing" as a hobby or a get rich quick scheme. Well...it's neither.
And the truth is, unless you commit to excellence and strive to deliver value to your clients or customers then you are going to fail. I don't care WHAT business you're in. You need to take care of your customer. But maybe I'm getting ahead of myself. You need to start your business before you have customers (usually).
So simply put, you have to define your business. I'll repeat. YOU have to define your business. Here's an example:
At [fill in business name] we strive to deliver quality products to people in the internet marketing industry. These products help our clients earn money from home and have financial freedom so their lives can be better spent with their families and friends. At [fill in the business name], we take our clients seriously and we faithfully serve them the best way we can at all times.
Simple enough right? Now that you have some kind of business idea, then you create systems to make it happen. You know the ones:
- Squeeze page
- Auto responders
- Social networking sites
- Product offers
- Product creation
- Joint ventures
- Growth, growth, growth.
Then you rinse and repeat.
That my friend, is an internet marketing business in a nutshell. So STOP screwing around and build your business already eh!