10 {{ upvoteCount | shortNum }}
10 {{ upvoteCount | shortNum }}

The Truth About Conversion Rates

by MisterBenster
8 replies
Hello Warrior Forum!

I have been learning the IM ropes over the last few months and I have a few questions for you experts more experienced then myself.

What is the "General Rule Of Thumb" to use for predicting conversion rates for information products or memberships? (On a non-affiliate webpage, a site with a sales page & checking cart.)

More specifically:

1. On a sales page, what conversion rate is reasonable to expect? I realize this varies depending on the traffic quality, the letter, the niche, etc but is there a good "rule of thumb" to use?

2. What rate do you think is healthy for an opt in to an email list on a squeeze page?

3. Once you've built a list, how many email subscribers do you estimate will actually buy from you in the long run? Is there a conversion rate that you use as a gold standard?

4. From PPC ads, have you found it more profitable to direct people to a squeeze page/sign up form or directly to a sales page?

Thanks for any info you might have. I'm just trying to figure out what the "standard expectations" are in these situations!

cheers,

Ben
#conversion #email list #opt in rate #rates #sales page #squeeze page #truth
  • Profile picture of the author IMVIKING
    it really depends on the traffic source, if I send payed traffic (targeted) I expect a high conversion rate if I send cheap traffic it will be very low
    {{ DiscussionBoard.errors[6929174].message }}
  • Profile picture of the author MisterBenster
    so what is "high" and what is "low'? I'm trying to get actual percentages fellow marketers use to measure results. Thanks!
    {{ DiscussionBoard.errors[6929197].message }}
  • Profile picture of the author travlinguy
    There are no standard expectations. There are no predictable averages, either. Everything comes down to your presentation, your sales copy. If you come across as credible with a nice looking squeeze page that's targeted to your audience you can sometimes get a 50% conversion or better. There are people here who put up their pages for critique who would be lucky to be getting 2%. It just depends.
    {{ DiscussionBoard.errors[6929198].message }}
  • Profile picture of the author David Raybould
    The truth?

    Conversions don't matter.

    Money is what matters. The best conversion
    rate is the one that leaves you with the
    most profit.

    No, there's no way to predict it, or guess
    at what an average could be, or anything
    like that. We're dealing with humans, and
    humans are rather unpredictable.

    What you can do is be realistic in your
    assumptions.

    If you're going live with a project, paying
    for traffic/list, and you work out that you
    need the salespage to convert at 10% to
    break even, well, chances are you're going
    to be running at a loss for a while, maybe
    even forever...

    ... but if you work out that a 1.5% conversion
    would create you a nice little profit, you know
    you're moving in the right direction.

    So no, you can't predict your conversions,
    but it's always smart to know your metrics
    in advance.

    Hope that helps.

    -David Raybould
    Signature
    Killer Emails. Cash-spewing VSLs. Turbocharged Landing Pages.

    Whatever you need, my high converting copy puts more money in your pocket. PM for details. 10 years experience and 9 figure revenues.
    {{ DiscussionBoard.errors[6929230].message }}
  • Profile picture of the author MisterBenster
    Thanks you guys. So then you have no idea what your ROI will be until after you create and sell a product it sounds like.
    {{ DiscussionBoard.errors[6929255].message }}
  • Profile picture of the author MisterBenster
    Thanks David, I appreciate the advice.
    {{ DiscussionBoard.errors[6929274].message }}
    • Profile picture of the author David Raybould
      Originally Posted by MisterBenster View Post

      Thanks David, I appreciate the advice.
      Welcome.

      Sounds simple but a lot of people
      either forget it or overlook it.
      Signature
      Killer Emails. Cash-spewing VSLs. Turbocharged Landing Pages.

      Whatever you need, my high converting copy puts more money in your pocket. PM for details. 10 years experience and 9 figure revenues.
      {{ DiscussionBoard.errors[6929292].message }}
  • Profile picture of the author Jackson Tan
    Originally Posted by MisterBenster View Post

    Hello Warrior Forum!

    1. On a sales page, what conversion rate is reasonable to expect? I realize this varies depending on the traffic quality, the letter, the niche, etc but is there a good "rule of thumb" to use?

    2. What rate do you think is healthy for an opt in to an email list on a squeeze page?

    3. Once you've built a list, how many email subscribers do you estimate will actually buy from you in the long run? Is there a conversion rate that you use as a gold standard?

    4. From PPC ads, have you found it more profitable to direct people to a squeeze page/sign up form or directly to a sales page?

    Thanks for any info you might have. I'm just trying to figure out what the "standard expectations" are in these situations!

    cheers,

    Ben
    IMHO and what I was told by my mentor:

    1. Sales conversion to be 1-3%

    2. Opt in rate: 40%

    3. I have no idea on this but you need to track who is reading your emails to get a better idea what they want.

    4.Haven try PPC and I use solo ads instead. Hence it works differently.

    Cheers!
    Signature
    {{ DiscussionBoard.errors[6930965].message }}

Trending Topics