Articles or links to articles in emails?

by Eduard
12 replies
I'm curious how do you send content to your list: Do you send whole articles via email or just links to articles you have published on a website? Why?
#articles #emails #links
  • Profile picture of the author Corey Geer
    Commonly, people send out newsletters or information regarding an article.

    If you just send people a link, they're going to think it's spam. Send people an eye-catching article to read that points to the article you want them to read. I guess the answer in a way is, both.
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  • Profile picture of the author Shaun OReilly
    Originally Posted by Eduard View Post

    I'm curious how do you send content to your list: Do you send whole articles via email or just links to articles you have published on a website? Why?
    It depends upon the PRIMARY objective I have for the
    e-mail I'm sending to the list.

    If it's to inform them, then I'll likely just send them the
    full content in the e-mail.

    If I want them to buy something, then I may just have
    a short piece together with a link to the offer that goes
    into more details.

    In any case, it's useful to also publish the e-mail on the
    website so that it extends the use and life of the content.

    Dedicated to mutual success,

    Shaun
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  • Profile picture of the author playhard
    Just have the first part of the article in the email... Like a teaser, then a link to view the whole article.
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  • Profile picture of the author Greedy
    There are a lot of different schools of thought on this, but it really comes down to your list, and your objective.

    I've had success with all the ways listed.

    There isn't one clear cut way.
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  • Profile picture of the author imchillin
    I like the teaser approach where you give them part of the article and then and link to read the rest.... but I also say train your list, if its a new list, first. Give them the whole thing until they get to know you more and start to actually look forward to your emails and then start the link thing.....
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  • Profile picture of the author enterscope
    I notify subscribers with a short excerpt or summary and then link to the full article on my website. Otherwise, they might read the article and delete the email.

    You could post the full article in the email, but I like to use my articles for content on my websites and use email for quick notifications.
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  • Profile picture of the author starcraft2
    Banned
    whole articles or snippets i personally prefer from the sites i subscribe to - lets me scan thru to see if there's any interesting content before i click on the link for the full article
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  • Profile picture of the author Kurt
    I'm not an email expert, but for me it depends on the content of the email.

    Email isn't always the best platform for lots of info or to include video(s). My priority is to get everything included in the email, but if there's a lot of info, links, pictures, videos, etc, I then send a link to a page with the info.
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  • Profile picture of the author Miguelito203
    Originally Posted by Eduard View Post

    I'm curious how do you send content to your list: Do you send whole articles via email or just links to articles you have published on a website? Why?
    I do my articles on blog posts and product reviews on pages. I usually send out the links to my reviews or articles. If a sales page is descriptive enough and tells the person what they get and isn't too hypy, I might just send out the link with a short intro to what it is. I write intros for all my e-mail marketing.

    Joey
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  • Profile picture of the author GailTrahd
    I think you have to test your process with your email list. What might work with Internet Marketers may not be the best way in the dog market or scrapbooking. Try split testing the list when you are asking them to click a link in both cases.
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