Landing Page Query
I have a landing page query that is driving me crazy and I hope someone can help.
I am offering a free trial of a product to potential customers by email.
They click-through from the email to a landing page containing a form that once filled out with there requirements they will receive the free trial.
This offer (or any free trial offer) is not offered or promoted on the main website.
I am keeping the navigation down to one small link to the main website home page at the bottom of the landing page.
My question is:
1. If someone clicks on the small link to the main website homepage, to maybe have a browse before signing up, how do they get back to my landing page with the signup form?
Back Click? Go back to the original email and click-through again? Other?
Should I just make the link to the main site open up in a new window?
This is what bugging me!
I don't want to put the free trial offer on the main webpage as it will bring far too many bad leads.
Others must have been in this position and there has to be a simple answer somewhere.
Steve Browne, online business strategies, tips, guidance, and resources