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Product Launch Promotion Checklist

by AtomicBudgie
3 replies
Hi All.
Found this thought it might come in handy.

Recently I realized that I've been winging it when I launch a new product or service, which causes details to be forgotten. I've always been a fan of checklists and procedures so I started putting a checklist together for myself and decided to turn it into a blog post so you can use it too! PRE-LAUNCH TASKS
  • Write sales copy for website
  • Write sales copy for email
  • Write sales copy for affiliates (if applicable)
  • Write tweets and social media posts
  • Have a graphic designed for the product/service
  • Set up shopping cart buttons with "thank you" text
  • Set up discount codes (if applicable)
  • Set up landing page on website
  • Test landing page and purchase process, including product download link and email responders
  • Write related blog posts to promote new product/service
  • Schedule blog posts to publish
  • Schedule social media promotions
  • Schedule email announcement(s) to mailing list
  • Reach out to affiliates/JV partners
LAUNCH DAY TASKS
  • Schedule the full day at your desk
  • Double check landing page and purchase process
  • Announce to social media networks if not already scheduled
  • Announce to online groups and forums
  • Send a press release (if applicable)
  • Send reminder emails to JV partners
  • Report progress on social media networks throughout the day to build momentum
  • Monitor email for questions/issues throughout the day
POST-LAUNCH DAY TASKS
  • If campaign has a special offer or expiration date, send reminders via email
  • Post expiration reminders to your social media networks
  • Be responsive to your audience--respond to email quickly
  • Make a list of what worked and what didn't work so you can make adjustments for next time
Stephanie Chandler is the author of LEAP! 101 Ways to Grow Your Business.
She is also CEO of Authority Publishing | Business, Self-Help, Memoir, Nonfiction Books, Sacramento, California, a custom publisher of
nonfiction books, and Business Info Guide: Small Business, Internet Marketing, Entrepreneur Interviews & Resources, a directory of resources
for entrepreneurs. Also visit Stephanie Chandler, Author, Professional Speaker | Content Marketing, Internet, Publishing | Sacramento, California
2012-09-06 13:58:07
Source: Product Launch Promotion Checklist : Business Info Guide: Small Business, Internet Marketing, Entrepreneur Interviews & Resources

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