Newbie: Solo Ad Content?

6 replies
Just FYI: I'm not really asking what's the "best way", more like "how do you do these things"? If I ask what's the "best way" I'll get all kinds of different answers and most people end up saying "split test and do what's best for you", which is a great answer, I admit, and will absolutely go through trials and tribulations. But that's not what I'm going for here.

First off, what subjects should newbies write about to send to their subscribers? Maybe how they got into the business? What they're currently promoting? Something personal?

Also, do you write your content ahead of time and send it out as need for the day / week? Or do you write your content just whenever you feel like it and send it out? Do you have a particular schedule in which you send out your content / offers?

How often do you send out emails / content / new ( or current ) offers to your buyers list?


Thanks everyone!

PS: The title should really say Subscriber content, not Solo Ad content. I have a few freebies I can have new subscribers download.
#content #newbie #solo
  • Profile picture of the author Aaron Autrey
    Nobody? I'm just basically asking what content should newbie's send to their subscribers? Where to get it?
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    The good thing about this business is that "People don't succeed cause they aim too high and miss, no, they aim too low... and hit. Most people don't aim at all." (Les Brown)

    Not us... Not marketers. We live far above mediocrity. Always keep this in mind at all times..

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  • Profile picture of the author John Atkins
    It depends on what you tell them before they subscribe,
    and other things.
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  • Profile picture of the author timb98133
    It all depends…. However I recommend going into a niche that you know a lot about. Just give subscribers tips & advice. It’s always best to add value before trying to sell them anything!
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  • Profile picture of the author Val Wilson
    You need to develop your own style, make your emails worth opening. Especially if you have an IM list, people get dozens of emails every day, often promoting the same thing, so ask yourself why would anyone read my email rather than someone else's?

    So injecting a personal touch is definitely important. The people who have the most responsive (and most profitable) lists provide real value, build trust, and make their subscribers actually look forward to getting their emails.

    As for timing, frequency, etc, it really does depend on the niche, your style, and what you have to offer.
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  • Profile picture of the author Patrick Batty
    Hey Market...

    Essentially I suggest all posts be ones you write yourself.

    Be personal in what you write about and your style.

    Don't try to come off as the expert on something you may not be.. just offer whatever helpful advice you can give.

    Try to stay away from promoting anything for at least the first 7-10 emails

    Even after that, send helpful info, even videos, but dont sell at every chance.

    Those are some of my thoughts, anyway.. and I really hope it helps a bit.
    Cheers
    Patrick
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  • Profile picture of the author Adrian Jock
    Originally Posted by marketforus1 View Post

    First off, what subjects should newbies write about to send to their subscribers?
    If you want to step out of the crowd, then figure out a topic you know better and write newsletters on THAT topic. Then be consistent on THAT topic and make a name for yourself in THAT niche.

    Originally Posted by marketforus1 View Post

    Maybe how they got into the business? What they're currently promoting? Something personal?
    You can answer yourself to your question... Ask yourself why should someone waste her/his time by reading how John Doe (no offense, but...) got into the business, something personal, etc?

    If you want people to read your texts, then HELP THEM. Always remember this

    I hope this helps you.
    Adrian
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