Is the money really in the list?

44 replies
I am the 1%.

I do not believe that "the money is in the list" is the answer to every single question about marketing like many people seem to.


I believe that sometimes, people want to buy something and move on with their lives....without being annoyed further.


Here is a great article that kind of backs that up a bit. It seems when an Italian company was trying to get first time and repeat customers to register to their site (putting them on a list) people were a little annoyed.



So they tested out this site with some control customers to see what the issue was. And according to one customer the issue was that he "wasn't looking for a relationship"...he just wanted to buy something.

HERE'S THE ARTICLE


When they took away the "Register" option, they found an extra $300,000,000 per year revenue. And yes, I got the amount of 0's correct!



The article isn't EXACTLY the same as most IM's do with the "sign up for a fre thing and i'll sell you shit over and over" but it's still getting people on a list, for some reason.


And clearly it didn't work as well as the other way.


So maybe don't blindly repeat "the money is in the list" as the answer to every single question that other marketers have.


There ARE other non-annoying ways to make a buck.



And yes...I am fully aware I will be the only person with this opinion...I'm used to it.
#list #money
  • Profile picture of the author Greedy
    I don't think its that serious, just test stuff and go with what works.

    I don't get caught up in one "Method" or "Trick".

    Be fluid.
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  • Profile picture of the author wolfmmiii
    Whether the money is in the list depends largely on your business model. I, too, am of the opinion that "the money is in the list" is not necessarily true. I focus on product reviews of very specific products. When someone comes to my site, he doesn't want to fill anything out. He wants to know about a very specific product.

    Since I am intercepting visitors who are very late in the buying cycle (ie. credit card out), I don't want to do anything that interferes with them clicking the "buy" button or the affiliate link.

    Others will argue the point until blue in the face but I know what works for me and why. Trying to get opt-ins would negatively affect my particular business model.
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  • Profile picture of the author YourBusinessEye
    My opinion is that yes money is on the list depending on industry. Firstly the list has to be credible and It source needs to be authentic what I mean by that is whether someone is purchasing a list they need to identify two things how was the list build and what is the source.

    I had a client who was a dean in a university and he started his own business so he solicited his products to those students his dominion was banned as many students complained. You gt to be very careful of the CAN SPAM law when it does to marketing to the list . Under this law Opt is required but yes double up is not necessary. I have seen when I go fr a double opt in I feel that you are driving away the traffic as people do not want to go through many click throughs

    Another industry that I was involved in lately is social buying means coupon company in that model the real money is in the list where the bigger the list the higher the chance to have a conversion where people can buy their product and services

    In a nutshell it varies list building three can name money in some industry and none in some

    Just my 2 cents

    Saniya
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  • Profile picture of the author Charles Roger
    Well for me it's simple, provide you subscribers with an unsubscribe button, but if your giving them valuable information, why would they unsubscribe? So the key is to make them want what you gave them.
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  • Profile picture of the author sovereignn
    Long time no talk Wally <3

    It depends honestly on the Niche for example on Amazon website I do not build lists

    BUT for weight loss websites that I sell Clickbank products on yes of course I'd build one why not it allows me to reconnect with visitors and make sales even if they no longer visit the website
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    • Profile picture of the author madstan
      I've always wondered how do you get a list without your website being ranked high in the SEs though.
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      • Profile picture of the author IMcoder
        Originally Posted by madstan View Post

        I've always wondered how do you get a list without your website being ranked high in the SEs though.
        That's the dilemma... no traffic = no subscribers... no subscribers = no traffic.

        The solution is to first focus on the small amount of traffic that you do have... and if you have none... then get some (ad buys, article submissions, forum posts, etc.), and optimize your site for converting that traffic, i.e. getting visitors to opt-in. If you're not getting conversions with a little bit of traffic, then a lot of traffic won't convert either... so don't go to the time or expense of generating it until you've figured out it's worthwhile to do so.

        Once you've maximized conversions, then it's time to invest more heavily into driving traffic... which you can justify now that you know an acceptable percentage of visitors will actually opt-in to your list. The whole point of having people opt-in is to offset the cost of driving that traffic, regardless of whether the cost takes the form of time or money. The list is a multiplier of your efforts. You work hard to get people to come to your site and opt-in the first time... every time you want them to come back, you hit send. The bigger the list, the more visitors (and hopefully buyers) you get from each mailing, and the less you have to invest in driving subsequent traffic. People with lists of 500,000+ aren't at all worried about buying ads, SEO optimization, submitting articles... they hit send, and when they hit send... they get traffic.

        Once you actually have a subscriber base of a decent size (which doesn't have to be anywhere near 500,000... a few hundred people is sufficient for the next step) you can grow your list further by doing ad swaps (you mail for someone else, they mail for you, and you each add new subscribers to your own lists when the visitors sent by the other person opt-in). What exactly constitutes a decent size is a matter of opinion, and it's not just size that matters... it's quality. How many clicks can you generate from a mailing? How many of those clicks will convert to sales? a list of 1,000 buyers is worth far more than a list of 1,000,000 browsers.

        But when it comes to ad swaps, the only thing a new partner really has to go on is list size. Build your traffic (and your list) as much as you can on your own, and then when you hit your limit, or at least get it to the point where there would be some perceived value in doing an ad swap with you... go find people at around the same level to swap with, and hopefully each time you swap you and your swap partner add subscribers... and each end up in a position to do a subsequent swap with someone who has an even bigger list, and keep it growing that way... finding progressively larger and larger ad swap partners... until you're swapping with people with millions of subscribers. That's how the big boys do it.
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        • Profile picture of the author madstan
          Originally Posted by IMcoder View Post

          That's the dilemma... no traffic = no subscribers... no subscribers = no traffic.

          The solution is to first focus on the small amount of traffic that you do have... and if you have none... then get some (ad buys, article submissions, forum posts, etc.), and optimize your site for converting that traffic, i.e. getting visitors to opt-in. If you're not getting conversions with a little bit of traffic, then a lot of traffic won't convert either... so don't go to the time or expense of generating it until you've figured out it's worthwhile to do so.

          Once you've maximized conversions, then it's time to invest more heavily into driving traffic... which you can justify now that you know an acceptable percentage of visitors will actually opt-in to your list. The whole point of having people opt-in is to offset the cost of driving that traffic, regardless of whether the cost takes the form of time or money. The list is a multiplier of your efforts. You work hard to get people to come to your site and opt-in the first time... every time you want them to come back, you hit send. The bigger the list, the more visitors (and hopefully buyers) you get from each mailing, and the less you have to invest in driving subsequent traffic. People with lists of 500,000+ aren't at all worried about buying ads, SEO optimization, submitting articles... they hit send, and when they hit send... they get traffic.

          Once you actually have a subscriber base of a decent size (which doesn't have to be anywhere near 500,000... a few hundred people is sufficient for the next step) you can grow your list further by doing ad swaps (you mail for someone else, they mail for you, and you each add new subscribers to your own lists when the visitors sent by the other person opt-in). What exactly constitutes a decent size is a matter of opinion, and it's not just size that matters... it's quality. How many clicks can you generate from a mailing? How many of those clicks will convert to sales? a list of 1,000 buyers is worth far more than a list of 1,000,000 browsers.

          But when it comes to ad swaps, the only thing a new partner really has to go on is list size. Build your traffic (and your list) as much as you can on your own, and then when you hit your limit, or at least get it to the point where there would be some perceived value in doing an ad swap with you... go find people at around the same level to swap with, and hopefully each time you swap you and your swap partner add subscribers... and each end up in a position to do a subsequent swap with someone who has an even bigger list, and keep it growing that way... finding progressively larger and larger ad swap partners... until you're swapping with people with millions of subscribers. That's how the big boys do it.

          That's a good idea...buying traffic for squeeze pages.
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        • Profile picture of the author meta-blogger
          Originally Posted by IMcoder View Post

          That's the dilemma... no traffic = no subscribers... no subscribers = no traffic.

          The solution is to first focus on the small amount of traffic that you do have... and if you have none... then get some (ad buys, article submissions, forum posts, etc.), and optimize your site for converting that traffic, i.e. getting visitors to opt-in. If you're not getting conversions with a little bit of traffic, then a lot of traffic won't convert either... so don't go to the time or expense of generating it until you've figured out it's worthwhile to do so.

          Once you've maximized conversions, then it's time to invest more heavily into driving traffic... which you can justify now that you know an acceptable percentage of visitors will actually opt-in to your list. The whole point of having people opt-in is to offset the cost of driving that traffic, regardless of whether the cost takes the form of time or money. The list is a multiplier of your efforts. You work hard to get people to come to your site and opt-in the first time... every time you want them to come back, you hit send. The bigger the list, the more visitors (and hopefully buyers) you get from each mailing, and the less you have to invest in driving subsequent traffic. People with lists of 500,000+ aren't at all worried about buying ads, SEO optimization, submitting articles... they hit send, and when they hit send... they get traffic.

          Once you actually have a subscriber base of a decent size (which doesn't have to be anywhere near 500,000... a few hundred people is sufficient for the next step) you can grow your list further by doing ad swaps (you mail for someone else, they mail for you, and you each add new subscribers to your own lists when the visitors sent by the other person opt-in). What exactly constitutes a decent size is a matter of opinion, and it's not just size that matters... it's quality. How many clicks can you generate from a mailing? How many of those clicks will convert to sales? a list of 1,000 buyers is worth far more than a list of 1,000,000 browsers.

          But when it comes to ad swaps, the only thing a new partner really has to go on is list size. Build your traffic (and your list) as much as you can on your own, and then when you hit your limit, or at least get it to the point where there would be some perceived value in doing an ad swap with you... go find people at around the same level to swap with, and hopefully each time you swap you and your swap partner add subscribers... and each end up in a position to do a subsequent swap with someone who has an even bigger list, and keep it growing that way... finding progressively larger and larger ad swap partners... until you're swapping with people with millions of subscribers. That's how the big boys do it.
          hit it on the head. the money isn't in the list, it's in the pockets/banks of the people on the list. people optin and opt out as they please. the key is to build a relationship with those that have opted in - once they know like and trust you, they will buy what you recommend *if* the time is right and their budget is right.

          now i'm not saying you must force everybody onto a mailing list, but if you do have a mailing list you can mobilize all your readers whenever you have something relevant, you can get a whole bunch of subscribers to come check out your latest blog post(if they are not interested they'll just skip or delete it) but if you email them a bunch of crap every single day - nothing of value - just buy this or buy that - or random ramblings then they will get annoyed.

          see without a list you have to depend on them remembering you and your site, but with a list you can drop an update every now and then.

          ofcourse there are many ways to get set-and-forget traffic without using an email list at all, but why would you not want a mailing list - i mean you can email once per week or even once per month, or only when you really have something worth their while.

          my blog has been online for several years and i just installed an optin form this month - but i do have other mailing lists - last i checked my blog has recieved about 500 visitors this month from set and forget traffic, but i will be setting it up to email whenever i add a new post which will be once per week or less. people come to my site and click my ads because i'm always leaving helpful advise and so they want to know more about me since i'm never saying hey buy this or that.

          but if you are building sites just to showcase reviews or adsense sites then you don't realy need a list since your visitors are only looking for a review of a specific thing that they probably typed into google - they obviously don't want to know about every thing your review unless your site is tightly focused on a specific topic - but even then you can send out emails if you publish content that they could consume and mix in a review here and there.

          a mailing list is not needed for every type of site, but a majority would do well to build a list even if they only sent an email summarizing the highlights of the month - it really depends on the business model.

          i don't agree with sites that force you through a squeeze page and not even giving you a freebie in return - you can always opt out, and if you send me too much crap or 'buy this' emails i just unsub.
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  • Profile picture of the author jiantastic
    it really depends on the topic / niche. I've been in many successful ventures and have fortune clients like Wal-mart, Blue Cross, etc so for me the money is not in the list but in the solution / products I present.
    for people on this forum the money would be in the list
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  • Profile picture of the author shane_k
    Originally Posted by wally247 View Post

    So maybe don't blindly repeat "the money is in the list" as the answer to every single question that other marketers have.
    Yes there might be people who blindly repeat that "the money is in the list" just like there are people who repeat things like, "you have to choose your passion in order to be successful" or "if you want to make sales then you have to do SEO and get your site to the top of Google."

    But all that does is it just shows that there are different levels of experience here on this forum.

    And this is the reason why alot of us also tell people that you have to test, test, and test some more.

    All this article does is show that a list didn't work for them, in their business, with their target market. that doesn't mean it doesn't work.

    Testing will show you what's working or not working for your business.

    Then you drop what is not working and keep what is.

    For some it might be email marketing, some it might be articles, seo, whatever.

    but test, test, test
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  • Profile picture of the author Ron Douglas
    Even without the registration, the money is with the customers on the list. If they made all those sales without getting the contact info of those buyers, they probably left another $300 million on the table.

    If someone buys one of your products, it's your duty as a business owner to make them aware of other products you offer which might benefit them as well.
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  • Profile picture of the author TopKat22
    I KNOW that money is in the list but I've never said (or thought) that list building was the only way to make money on line.

    It is all about the bottom line...which is how much money gets in your bank account, as far as I'm concerned.

    Test out methods and see what works for you. Once you got something that works, scale it up. Then if you want, go for other methods.

    I have other ways that I make money online but that was after I built some lists and got the autoresponders set up with followup etc. That worked best for me to begin with and I still do it.

    Believe me, there are people outside of the make money or IM niches who really love getting informative emails and do not consider it annoying at all.
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  • Profile picture of the author Randall Magwood
    The money is in the list. Build up a list of 20,000 subscribers and you will see.
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    • Profile picture of the author IMSince2003
      Originally Posted by Randall Magwood View Post

      The money is in the list. Build up a list of 20,000 subscribers and you will see.
      I have fewer than a quarter of that and I already see
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    • Profile picture of the author cardine
      Originally Posted by Randall Magwood View Post

      The money is in the list. Build up a list of 20,000 subscribers and you will see.
      I have a list of comparable size and although it is true that the list is valuable, the purchases that the users made that got them on the list were far more valuable.

      Of course, as others have said, it all depends on the product/niche.
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      • Profile picture of the author BrandonGentry
        I Do believe that the money is in the list, but like many of the people here I agree it is for certain business models only. It is for people searching for an answer to their problem but they don't exactly know what. This would be the ideal candidate for an opt-in list. They need explaination and reassurance that the product works before purchasing. This is done with follow-up emails. The people that are not ideal for this method are people with specific search inquiries and I have found this is mostly true if you are selling real products like flatscreens, computers, and mp3's. If someone is looking for coaching or a make money system, and they are willing to listen to someone else, they will probably listen to you to. Those are the people that you want to subscribe to your list. That's how you make money with a list.
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        • Profile picture of the author Zend
          I am sure that the money is in the experience, the more you try, the more you can evaluate your work. Belong to my experience, I believe the money is on the list, each time people register, its on their own volition, no one force them. So, I assume that they want to see our promotion and other information.
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  • Profile picture of the author Coby
    I don't know if the money is in the list...

    ...but I do know that without a list I'd have NO money

    I think it depends on several variables - but I believe 98% of all businesses can increase revenue by using a mailing list...

    While some may not "want a relationship" others do - so you just gotta find what's best for your business and goals and maximize earnings...

    But as you stated, this is just an opinion

    Cheers,
    Coby
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  • "The money is in the list" is true when it comes to internet marketing.

    You're not providing solutions to daily needs, you're providing big picture advice for people looking to change their lives.

    People aren't just going to say "gee, that was a nice ebook I got from that relationship guru, I need to learn to cook now so I'll head over to his site to see if I can find a cooking course!"

    No, generally, as an IMer, it's not OBVIOUS why people need what you're selling, so you need either

    a) have a good search engine ranking

    b) have a solid list

    or c) have a forum community or something else that keeps people coming back (and really, this is essentially just a more advanced version of a "list.")

    And it's just easier to build a list than to get a top search engine ranking or create a forum community.
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  • Profile picture of the author WebPen
    I know a guy who, by promoting CPA offers, makes 7 figures a year without an email list.

    Could he make more with a list? Maybe, maybe not.

    But I also remember a post on here from Nick Breen where he split tested building a list for one offer vs. going straight to the sales page.

    Going straight to the sales page gave him like 2 or 3x more sales.

    So... a list helps, but its not required.

    I am with Ron though- that Italian company probably would've gotten even better results if they had received the contact info of buying customers.
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  • Profile picture of the author ElenaK
    Article is discussing an e-commerce site...As a consumer, I would like to have as less as possible opt-ins and registrations. I just want to go to the site and purchase what I need.

    Friend of mine has different business model, where he makes 100K per month, only by utilizing his list.

    Like many of the warriors said in this tread:
    depends on your business model and distribution channels
    your target market
    consumer engagement
    content marketing

    Sincerely, Elena
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  • Profile picture of the author TwinAngel
    I believe MONEY IN THE LIST. I know some successful Internet Marketers who earn 5 figures monthly with their list. And of course the bigger the list, the bigger chances you got the sales.
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  • Profile picture of the author Joseph Robinson
    Banned
    And yes...I am fully aware I will be the only person with this opinion...I'm used to it.
    Translation: I'm feeling a little attention starved and being a contrarian is the only way I think I can get people to notice me. :rolleyes:

    That being said, your op is valid, and definitely not a "1%" opinion. Keep reading the same kinds of books/articles/threads/whatever though and naturally your exposure to other conversations and ideas will be limited.

    I think we had a breakthrough today. I should do psychology .
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  • Profile picture of the author bluelotus
    yes, if your list is responsive buyer, they have purchased product from you before.
    If you get your list from freebie seeker, they are not potential buyer yet.

    Regards
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    • Profile picture of the author JohnMcCabe
      Originally Posted by shane_k View Post

      All this article does is show that a list didn't work for them, in their business, with their target market. that doesn't mean it doesn't work.
      I'm not picking on you, Shane. Everyone else seems to be missing something, too. You just happened to post the set-up line...

      This article does not show that a list didn't work for them. It showed that putting the opt-in in the middle of the checkout process did not work for them.

      They didn't take away the opt-in option, they did a better job of labeling and explaining it.

      There's nothing in that article that says the company doesn't have a list. And attributing $300 million in revenue to one simple change in the checkout process would require more proof than the UI guy claiming credit.

      The only thing they really proved is that if testing reveals a stumbling block in your process, removing it tends to increase revenues, sometimes dramatically.
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      • Profile picture of the author shane_k
        Originally Posted by JohnMcCabe View Post

        I'm not picking on you, Shane. Everyone else seems to be missing something, too. You just happened to post the set-up line...

        This article does not show that a list didn't work for them. It showed that putting the opt-in in the middle of the checkout process did not work for them.

        They didn't take away the opt-in option, they did a better job of labeling and explaining it.

        There's nothing in that article that says the company doesn't have a list. And attributing $300 million in revenue to one simple change in the checkout process would require more proof than the UI guy claiming credit.

        The only thing they really proved is that if testing reveals a stumbling block in your process, removing it tends to increase revenues, sometimes dramatically.


        Thanks for pointing this out. When I first read the article I missed that. I reread again just now and caught it.

        and don't worry about picking on me, I am an adult and I can take it, lol.

        I did also read the back article and he explains how they came up with the $300 Million number

        "We learned a substantial percentage of customers were requesting password reset, approximately 40%. Two out of every five users was getting stuck and needing their password to be reset

        We learned that fewer than 25% of the resets were executed -- the user clicked on the reset link and returned to the site. Of those who did execute it, fewer than 20% finished their purchases.

        A little math and we could calculate out the amount of revenue being abandoned in the carts by all the people who couldn't authenticate. That's where the $300,000,000/year number came from."

        So the $300 Million number could have came from them realizing that is what they are potentially losing and if they fixed that then they would make all that money because the problem wasn't there anymore.

        or He also did mention that in the first week they saw a sales increase of $6 Million.

        And they could have just projected that out by 52 weeks and came up with $312 Mill, but just rounded it off for their article.

        Very interesting though.
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  • Profile picture of the author MarketingMinded
    The money is in the list IF AND ONLY IF you've built a deep, strong relationship with your subscribers. Otherwise it's just some s**t that sounds good...
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  • Profile picture of the author vger596
    If you ask me whether the phrase "The money is in the list" is true or not, I would answer "It depends". Many IMers are earning a good income online without THE list, while some need THE list or they will starve.

    It would really depends on the business model that one is using. Personally I had been relying on Google to bring traffic to my sites. However I am incorporating THE list into my IM business model. So what happened?

    Not too long ago, I came across a very good product that I want to promote as an affiliate (and this product has a closing date). As I don't have the list, I had to use other means to promote this product. I had used social media platforms like Facebook, Twitter and even buying ads, But the results was not encouraging.

    I felt rather powerless, with no control. I could not push targeted traffic to have a look at the product. And that is why I am building my list now.
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  • Profile picture of the author DuncanStott
    After reading the linked article in question "The 300 Million Dollar Button",
    here are my takeaways:

    a. First of all it behooves us to ensure we are making it as easy as
    possible to go through the ordering process for our customers always.
    One only has observe and mimic the buyer processes Amazon.com
    uses to really get it right!

    Now the article doesn't specifically go into details as to whether the
    "$25 billion retailer" in question actually uses the customer information
    to sent out regular special offers to their customers.

    Several of my favorite eCommerce web businesses send me regular
    emails which prompt me to buy more stuff... The secret here is that
    even though you don't purchase, you are cleverly reminded,
    - HEY Don't Forget US - and I'll bet many have clicked over, browsed
    around and made tons of impulse purchases.

    b. Many years ago, I stumbled across Mike Filsaime's Rolodex Report.
    It solved the frustrations many of those "$25 billion retailer" repeat
    customers would have encountered while trying to remember their email
    addresses & passwords.
    In one word - Roboform. It's probably my smartest eBiz purchase ever made.
    I mention it here because it's such a time saver for e-Commerce sites that
    you seldom visit, never mind even remembering your log-in details!

    c. Post Topic - Is the money really in the list?
    Anyone or company can develop a list... the real question is how effective
    and profitable is that list?

    Your real personal relationship with your list is what sets it apart from
    the typical run of the mill emails that just tries to SELL, Sell & Sell again.

    Treat them like you would want to be treated...that also means treating
    them like you would your best friends.

    How you treat your customers is more important than what you are selling!!!

    Remember... Think how you can add value for your customers first and let the
    selling follow naturally.
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    "Success & fortune befriends the brave that eliminate the time between the idea and the act"

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  • Profile picture of the author misterkailo
    I did get a few sales from time to time with my list.. so I can some what say the money is in the list
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  • Profile picture of the author OnlineAddict
    Well, it has to work, since many are doing it successfully, but me personally, I hate unwanted emails, if I could get $1 million just by clicking some link in such an email, I wouldn't click it, I would look for the unsubscribe button. But that must be only me, as many people seem to buy from emails. The question is, if websites who are selling products are really scaring away potential customers this way. Because the list thing is obviously working for people giving away stuff for free in exchange for an email. But for people selling services...I'm not so sure it helps as the list income might be smaller as the potencial non-annoyed customer income in the future(customers come back even without being on a list).
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  • I work my list differently. My site is just like a normal site. You read about an art course, then you buy. I don't ask you for anything until after you buy. On the thank you page, I say,

    Hey, if you want to get HUGE discounts on my upcomming courses, then join my newsletter. I do not spam you. I only notify you of new courses and the huge discount you will receive if you get it.
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  • Profile picture of the author Tim Franklin
    This reminds me of an old joke told at a church meeting one day, The pastor of a local church addressed his congregation and he simply said

    "I have some good news and some bad news"

    "The good news is that we have the money for the new building fund"

    "The bad news is that its still in your pockets"
    So, in reality the money is not in the list at all its in your customers pockets...

    Sometimes making money is so easy its right in front of you...
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  • Profile picture of the author Prosper2day
    The money is in how you treat your list! Try to remember these are people your dealing with be genuine and you'll always be in business.
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  • Profile picture of the author Mark T Lucas
    I too believe that the money is in the 'relationship' you have with your list, not the size. Provide value and honesty, your list will buy!
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  • Profile picture of the author MattStevens
    segmentation + relation = $$$$
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  • Profile picture of the author Johnno
    Originally Posted by wally247 View Post

    I am the 1%.

    I do not believe that "the money is in the list" is the answer to every single question about marketing like many people seem to.


    So maybe don't blindly repeat "the money is in the list" as the answer to every single question that other marketers have.
    You are comparing apples with oranges and then coming up with a sweeping generalisation.

    For the majority of the people on this forum the money IS in the list, because they haven't the resources or capability to create and sell products via an ecommerce site, like the company you use as the example for your statement.
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  • Profile picture of the author Justin Spencer
    Wally,

    People will start a relationship with you if you have a great justification as to
    why the hell they should want to be in any type of relationship with you.

    The above example seems weird $300 Mill is a big number.

    The money is not in the list for every circumstance, some people do want a quick
    fix and then to just be on their way.

    However - if you can "stop" those people and interrupt their patterns by offering
    them solving of EXTREME value for free. They will stop what they are doing
    and listen to you with perked ears and wide eyes.

    Like I said - with any business, results will differ because of the natures of
    the people who each business is serving.

    Ingenuity follows questioning and persistance.

    I believe I could (or anyone else could) personally rig *almost* any type of business
    in such a way to establish a relationship on some level.

    Intimacy will still vary and deviate. But a creative muscle and guided clear decisions
    will always get great results and relationships/lists of peeps will always be around
    to listen to those who have great stuff to say.

    -Justin
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  • Profile picture of the author TerranceCharles
    The MONEY is in the list, but better yet in the list of other people. Solo Ads and your own affiliate programs will get others to drive traffic to you. And, remember - whenever you hear someone saying list-building is dead or the money isn't in the list, look at how they delivered the message, 90% of the times it was through email
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