I do not believe that "the money is in the list" is the answer to every single question about marketing like many people seem to.
I believe that sometimes, people want to buy something and move on with their lives....without being annoyed further.
Here is a great article that kind of backs that up a bit. It seems when an Italian company was trying to get first time and repeat customers to register to their site (putting them on a list) people were a little annoyed.
So they tested out this site with some control customers to see what the issue was. And according to one customer the issue was that he "wasn't looking for a relationship"...he just wanted to buy something.
HERE'S THE ARTICLE
When they took away the "Register" option, they found an extra $300,000,000 per year revenue. And yes, I got the amount of 0's correct!
The article isn't EXACTLY the same as most IM's do with the "sign up for a fre thing and i'll sell you shit over and over" but it's still getting people on a list, for some reason.
And clearly it didn't work as well as the other way.
So maybe don't blindly repeat "the money is in the list" as the answer to every single question that other marketers have.
There ARE other non-annoying ways to make a buck.
And yes...I am fully aware I will be the only person with this opinion...I'm used to it.