23 {{ upvoteCount | shortNum }}
23 {{ upvoteCount | shortNum }}

OTO Pages

by johnnys229
20 replies
Hi guys,

I was wondering, when you create a OTO, will that be a full sales page just like the front-end? If not, what is the structure / outline of the sales copy for the OTO?

Thankyou,

JB
#oto #pages
  • Profile picture of the author WillR
    There's no right or wrong length. Generally speaking it will be shorter than a regular sales page but it still needs to be long enough to get all important information about the product across to the potential customer.
    Signature

    .


    .

    {{ DiscussionBoard.errors[6950149].message }}
    • Profile picture of the author magicsubmittertutorials
      I agree with WillR.

      There is an interesting case study that was done with an oto.

      I cant pos't links yet, due to my post count, but look at the articles section for "Secret Massive One Time Offer Sales How To Create One Time Offer Converts"

      Have a look, its interesting stuff.
      Signature
      **Rank #1 in Google. 14 UNLIMITED Trial for ONLY $1! **
      {{ DiscussionBoard.errors[6950175].message }}
  • Profile picture of the author paul nicholls
    The oto pages that i use that work really well are pretty short but to the point

    I include a video with some images and some text but the video does most of the selling

    I always recommend to use a price point of between $5 - $11 for a OTO when using things such as solo ads or ppc and by doing this you don`t need a massive long sales page

    sometimes simple works and that`s what i have found with the simple pages that i use

    if you were to have a product of around $27, $47 etc then you wil need a much better sales page but if it`s just a low priced OTO then a short page to the point with a video has worked great for me

    paul
    Signature
    FREE REPORT===>> 7 Reasons Why You Will probably Fail Online This year
    {{ DiscussionBoard.errors[6950179].message }}
    • Profile picture of the author paul nicholls
      Originally Posted by Extreme DoFollow View Post

      Great info Paul -- by the way, do you find that you can break even by using a $5-$11 OTO with solo ads/PPC to build your list?
      break even.... i do way more than break even some of the time

      some of my solo ad campaigns which i have bought have been super profitable

      one solo campaign i paid $35 for 125 clicks and made back over $70 just from my oto`s and upsells and that was not taking into account anything which i sold further down my sales funnels ie follow ups etc

      not everyone performs this good but i have had many that have :-)

      paul
      Signature
      FREE REPORT===>> 7 Reasons Why You Will probably Fail Online This year
      {{ DiscussionBoard.errors[6952984].message }}
  • Profile picture of the author Trevor
    You can structure your OTO page however you want - some people do longer sales letters and some prefer a few lines of text and maybe an image or two.

    The one-time offer should be something that is complementary to the front-end offer or that the buyers can use along with the front-end product. If it's unrelated, the conversion rates are likely to be lower.
    {{ DiscussionBoard.errors[6950180].message }}
  • Profile picture of the author Minds Eye
    Interesting topic. I've tried both long and short sales pages for OTOs in non-WF niches. It all depends on the price point, what you're offering, what kind of relationship and authority you have in the niche and a whole bunch of other factors. The only thing I know to be true is that if you want an answer to this kind of question, TEST!

    Set up two pages and split the traffic that comes off your buy page to the two test pages. Evaluate your results and you'll have your answer.

    Russ
    Signature

    A powerful perspective on persuasion

    {{ DiscussionBoard.errors[6953007].message }}
  • Profile picture of the author Corey Geer
    Originally Posted by jb200800 View Post

    Hi guys,

    I was wondering, when you create a OTO, will that be a full sales page just like the front-end? If not, what is the structure / outline of the sales copy for the OTO?

    Thankyou,

    JB
    As the first response said, there's not really a "right" or "wrong" length but it's how you convey that offer.

    It should be short and to the point in my opinion. A lot of people will click skip or no thanks anyhow. Just try to keep it short but relevant to what they just purchased.
    Signature

    Skype: Coreygeer319

    {{ DiscussionBoard.errors[6953728].message }}
  • Profile picture of the author Shelle-K
    I personally like short to the point but make sure you cover what's included. You don't want to make it too mysterious that people don't know what they are buying.
    {{ DiscussionBoard.errors[6953818].message }}
  • Profile picture of the author J. P.
    I've put myself on a buying moratorium. Since joining the WF, I've been collecting WSO's and OTO's. As a buyer, I'll tell you, does the OTO make sense to me? Is it really a value added product to my original purchase? Or is it just something that is too good to pass up? Add these ideas to the testing that has already been mentioned and full steam ahead.
    Signature

    8 Steps to Guaranteed Profits is launching September 10th. Check back for WSO information

    {{ DiscussionBoard.errors[6953853].message }}
  • Profile picture of the author WebPen
    Personally, I know I'm a lot more likely to buy from a shorter OTO page.

    I just bought something- why do I want to read down your long sales page to see what else you have in store?

    Tell me what you have, or get out of my way so I can get what I just bought.
    Signature
    {{ DiscussionBoard.errors[6954228].message }}
  • Profile picture of the author Aira Bongco
    WillR is right. It just needs to be crafted enough to get people's attention and get them to buy. Better if it is shorter and more straight to the point.
    Signature
    {{ DiscussionBoard.errors[6954740].message }}
  • Profile picture of the author TerranceCharles
    I personally think, if the OTO is high ticket you want a longer sales page to FULLY explain all the benefits, if you're packaging 10 to 20 ebooks, it speaks for itself, so a shorter sales page would do
    Signature
    {{ DiscussionBoard.errors[6959575].message }}
  • Profile picture of the author solidrock
    Where can I go to purchase an up-to-date OTO page with resell rights, that isn't oversaturated currently in the market, related preferably to listbuilding, and has a 100% commission paid directly to PayPal in the lower price range of $5-$11?

    Thanks,
    Reid
    {{ DiscussionBoard.errors[6993721].message }}
  • Profile picture of the author Mark72
    I've often bought OTO products after opting in to a list because it was bang on target for what I was looking for at the time.

    If it looks like it's high quality and sold for say $7 these can work well.

    Also, you can go for an upsell from there for a related product at a higher price point.

    I've seen people claim that they have sold a product for under $10 and then managed to get 10% to buy an upsell for $97.
    Signature
    {{ DiscussionBoard.errors[6993859].message }}
  • Profile picture of the author T Hernalian
    Banned
    Keep OTOs short and brief, and add some incredible value to it. Also, don't forget to a/b test everything.
    {{ DiscussionBoard.errors[6993875].message }}
  • Profile picture of the author AndrewStark
    Have a look at what your competition in the niche are doing, and add your own personality to it.

    It also depends on what the difference between the products is? For example I plan to offer some 1:1 coaching on the subject I'm selling a report on. So it will be a much higher price point, and it needs to have a video of me in it explaining this option.

    The more time you spend thinking about the OTO can expand the buyer's knowledge and give them more value the better your offer will become.

    If you make it massively long and pitch it wrong you will just annoy your new customers, which puts you at a massive disadvantage straight away.
    {{ DiscussionBoard.errors[6995332].message }}
  • Profile picture of the author solidrock
    How does one implement the upsell? I presume this can only be done with your own products. For example, both the OTO and Upsell need to be your own products correct?

    If you are using an affiliate product say from JVZoo as an OTO (i.e. you are simply re-directing your subscriber to the salespage and there is no visible statement that it is an OTO), there is no way to upsell a more expensive affiliate product after they have purchased is there?

    I am taking note of what Paul Nicholls has said about the need for both an OTO and Upsell to make your solo ad purchasing profitable. I have done the 'OTO only' strategy and I simply was not covering my costs of purchasing solos and so I stopped list building. I was not willing to gamble on the fact that I might break even or make a profit further down the road, with my follow up emails and broadcasts.
    {{ DiscussionBoard.errors[6995386].message }}

Trending Topics