Health & Wellness is it really the next Trillion $ Industry?

15 years ago

Health and Wellness will in my opinion will always be at the forefront. A Trillion Dollar industry I have no doubt.

Finding you niche in the industry well thats another thing.

When choosing a niche in health and wellness I think in order to be successful you must have at least some sort of experience or expertise.

Unless of course you are just promoting or reviewing others products and services. If this is your intention then you can share life experiences ie weight loss or a medical condition etc

One can not just hand out spur of the moment advice to others without a degree or certificate of some sort.

To stay out of trouble you must reference every professional resource you use, and have a good disclaimer ready to go for each page on you website or blog.

Tina - BS Nutrition and Dietetics.

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Gopinathan T

15 years ago

Originally Posted by Tina M. Rideout

Health and Wellness will in my opinion will always be at the forefront. A Trillion Dollar industry I have no doubt.

Finding you niche in the industry well thats another thing.

When choosing a niche in health and wellness I think in order to be successful you must have at least some sort of experience or expertise.

Unless of course you are just promoting or reviewing others products and services. If this is your intention then you can share life experiences ie weight loss or a medical condition etc

One can not just hand out spur of the moment advice to others without a degree or certificate of some sort.

To stay out of trouble you must reference every professional resource you use, and have a good disclaimer ready to go for each page on you website or blog.

Tina - BS Nutrition and Dietetics.

Thanks, Tina. This is great advice.

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DavidO

15 years ago

I don't know about "the next trillion $ industry" but health has always been big. But don't get overly excited... as in any big niche the competition is fierce. I've seen conversions plummet recently from a health-related website that has been selling steadily for three years. No change to the website so it must be a change in the market. It's not an easy "cash cow".

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Tina M. Rideout

15 years ago

No change to the website so it must be a change in the market. It's not an easy "cash cow".

Very true, the market is changing because consumers are becoming more informed and are choosing to purchase tools they can use instead of just a quick fix.

Yes there are those who will just take a pill for a quick fix but the focus today is on a total lifestyle change not just pill.

And in my opinion the days of "Secrets" has worn thin.

Just my two cents

Tina

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Oracle_320th

15 years ago

some products at Clickbank that have millions of dollars for the vendors come from health & wellness market.

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ripsnorta2 15 years ago

Don't forget that while Health and Wellness may be a trillion dollar industry, it's also highly diversified being spread out over countless niches. Think of all the local health clubs, yoga centers, sports clubs, as well as sales of medicines both prescribed and non-standard. Then there's all the niches devoted to various ailments.

None alone are worth trillions, or even billions (unless someone discovers an anti-aging pill) but together...

Just find a niche and serve that.
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ripsnorta2 15 years ago

Originally Posted by Oracle_320th

some products at Clickbank that have millions of dollars for the vendors come from health & wellness market.

Be very careful with some of these products. I was looking at one of the Diabetes books today, and the claims were pretty wild (I have T2 Diabetes and keep up to date) and there were a few glaring errors on the sales page.

I'd hate to think of the trouble someone could get into for selling one of these books which resulted in tragedy for someones family.
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Matt Bard

15 years ago

Well the "boomers" are getting old enough now to require a lot of medical attention.
As a matter of fact, the first half or the leading edge boomers are starting to die.

Sounds like a great title. "Burying Boomers a Booming Business".

Right now there is a big boom on taking care of boomers.

Matt

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ripsnorta2

15 years ago

Originally Posted by Matthew Maiden

Well the "boomers" are getting old enough now to require a lot of medical attention.
As a matter of fact, the first half or the leading edge boomers are starting to die.

Sounds like a great title. "Burying Boomers a Booming Business".

Right now there is a big boom on taking care of boomers.

Matt

Sounds like a new funeral business... I know, you could bury a boomer with a cask of gunpowder and send 'em off with a bang!

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Matt Bard 15 years ago

Originally Posted by ripsnorta2

I know, you could bury a boomer with a cask of gunpowder and send 'em off with a bang!

LOL too funny.

Sounds like a new business opportunity. For all of those folks that always say that they want to go out with a bang.

I'm here in California where it would work.

Matt
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Tina M. Rideout

15 years ago

Originally Posted by Matthew Maiden

Well the "boomers" are getting old enough now to require a lot of medical attention.As a matter of fact, the first half or the leading edge boomers are starting to die.

Sounds like a great title. "Burying Boomers a Booming Business".

Right now there is a big boom on taking care of boomers.

Matt

As a matter of fact I think you are right on. Having worked with Geriatric patients for many years, their are many health issues that arise that family members need information about on a daily basis.

Nursing Home and Assisted Living Placement
Medications
Nutrition and Weight Loss
Dementia
Finances -- Medicare
Elder Abuse

Tina

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spyxx

15 years ago

Well thats what I heard from those guys who involved in Network Marketing. But I do personally believe that it will be the next trillions.

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Matt Bard

15 years ago

Tina,

Your list is a perfect example of how to start breaking down a topic or subject that concerns people into the "lateral" niches.

So one person who has an elderly parent would be concerned about all of those issues and one could use any single area like "medications" to "slide" over to "dementia" and from there "elder abuse".

This is how having many non-spammy blogs or "mini-nets" link together works without getting a mark against you by Google.

If you have a blog on each of those in your list and then have them linked in a way that makes sense like referring to one another in posts rather than side links you can see how to create "lateral mini-nets" for almost every topic or subject.

Matt

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Steadyon

15 years ago

Would anyone care to comment on whether the natural health market or wellness industry as it is often called is growing in the USA?

Are people less trusting these days as they may have been ripped off by unscrupulous quick-buck merchants?

Do people expect too much from natural health products and advice or do they rely heavily on doctors advice in the US?

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CmdrStidd

15 years ago

Originally Posted by Steadyon

Would anyone care to comment on whether the natural health market or wellness industry as it is often called is growing in the USA?

Are people less trusting these days as they may have been ripped off by unscrupulous quick-buck merchants?

Do people expect too much from natural health products and advice or do they rely heavily on doctors advice in the US?

I have found that most people in the USA are looking for a return to more natural remedies. The thing is that you have to really know what your talking about when you talk to people about this stuff. If you are not a licensed herbalogist, chiropractor, or some other form of licensed health care professional then you really need to watch what you tell people because it can seriously backfire on you. I am putting together a PLR packet for sale here and all throughout it I am quoting from experts in the field. I have included disclaimers throughout the articles so that no one is at risk. It is a matter of C.Y.A.

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Loren Woirhaye

15 years ago

Usually when the size of the opportunity in the "Health
and Wellness" industry is mentioned it's in relation to MLM,
which is increasingly becoming a problematic business model
because of the profusion of virtually indentical companies
on the internet.

If you want to sell juice and vitamins set up private
labeling and establish yourself as a local health guru,
doing seminars and health expos. Compared to private
labeling the profits from retailing MLM products is small,
and the attrition is punishing.

The industry is big and will grow, but the real key is
corraling a group of repeat buyers and sell them all
kinds of stuff. Think way beyond MLM and the possibilities
can really open up if you have real entrepreneurial
spirit.

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Tina M. Rideout

15 years ago

On my end of the topic - natural - more people are leaning towards Organic, Vegan, and Vegetarianism.

The increase in attention to conditions such as ADHD, Autism, and other related problems has many people looking for ways to eat and cook more naturally.

Plus when celebs like Ellen D. taunt the positive aspects of a product or lifestyle change hoards of loyal followers jump on the band wagon.

Tina

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Steadyon

15 years ago

In the UK we hear so much about how bad the average American diet is (same in UK), that it is hard to figure out that at the same time, you have so many people apparently looking for healthy solutions.

Are the majority looking for a quick fix or are they willing to really do what is necessary to get healthy?

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Taylor French

15 years ago

Originally Posted by Steadyon

In the UK we hear so much about how bad the average American diet is (same in UK) that it is hard to figure out that at the same time you have so many people apparently looking for healthy solutions.

Are the majority looking for a quick fix or are they willing to really do what is necessary to get healthy?

I think most people are looking for a quick fix. In the United States, a lot of us grow up eating things like deep fried meats and vegetables, fatty sauces and gravies, tons of cheese, greasy hamburgers, and tons of snacks and sweets, and our tastes develop to love those foods and seek comfort in them. Making the change to eating healthier foods is tough, because those healthy foods don't taste so good to us.

I imagine the same thing would apply in reverse. Someone who grew up eating mostly fresh, light food would probably think greasy fried foods smothered in fatty cream gravy would be disgusting.

But I'd say the majority really would like to make those changes, but might find it too difficult to actually put into practice for the long term.

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singleshooter

15 years ago

Health and Wellness is definitely next trillion industry. Math is simply. Boomer are getting old. Recommended products are natural. The problem with them is that in some cases natural products are effective after some period of time, not like Panadol ( no headache after 5 minutes). And many Americans have no patience. But generally speaking there are every day more and more people looking for natural products and this is very good perspective.

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myob 15 years ago

As a part owner of two very successful offline health food stores, since 1984, I can say this industry has been steadily increasing year after year. No matter how bad the economy gets, people will buy health foods and supplements. I never paid much attention to the trends before until recently, but some reports I read over the past few years indicate that as far back as 2003 the industry has been increasing from $200 billion in 2003 and projected to reach $1 trillion in 2010. You can read more about this trend most easily by getting The Wellness Revolution by Paul Pilzer. Available in major bookstores including Amazon. (published 2002) There are of course many other books on this very topic, but this book actually shows how you can make money in this industry.
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thadley

15 years ago

Well, that's what Paul Zane Pilzer says. It does seem that more and more people are turning to some type of nutritional supplementation. And the boomers want to stay young, like they were at Woodstock. :-) Although, I don't know if people can continue to spend lots of money on them in a bad economy like this.
Nevertheless, with the American diet as bad as it is, everyone needs at least some supplementation. Did you ever see how processed our food is?

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Tina M. Rideout

15 years ago

Case point -- **** Berry under full investigation as of this am. Over 100 million in sales so far this year.

Investigators are calling it a full blown "Scam"

Why - false claims, unapproved sales, multiple websites using the same pics of weight loss,(eighty so far) using a different name for the same pics. They found the photos on Stockphoto and the woman is a German actress.

Tina

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jayden.fellze

15 years ago

I really think so, health and wellness will become the next trillion $ industry, every one wants to become healthy or let say health conscious, hence, most people are taking a single or two of medicine a day, be it a vitamins or a maintenance pill.

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Brad Gosse

15 years ago

My fitness sites are booming. This trend has been growing for years and will continue to grow

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alshir827

15 years ago

Baby boomers are aging soon ... Riding on their needs, can be a good way to go.

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PeteHarrison

15 years ago

Hi All,

Does anyone have any figures for how much the health & fitness market is worth globally in online sales?
Alternatively, any pointers to websites that have this kind of information?

Pete

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joyfulwraps

15 years ago

As a writer for the health and wellness niche for the past few years I can say that there is a huge demand for content. As a mom, I have over the past few years steered my family towards more natural health prevention products and when treating illness, lean more towards homeopathic products. In my opinion the needs of the "babyboomers" will always provide niches for making money and because they are aging health and wellness will naturally be a major focus when it comes to new products or lucrative financial gains for those who can provide products or services to the aging boomers.

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billbarrett

15 years ago

Health and Wellness is CURRENTLY a trillion dollar industry. This is not something new. And, yes, it is a very crowded place. You need to find your own niche and conquer it.

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dsmpublishing

15 years ago

I sure do - the very 1st sale i made on a website was selling a diet and since then ive had all sorts of products in health and beauty related niches and its massive.

I would recommend it as a niche to focus on to anyone

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Warrior J

15 years ago

All I know is that trends and fads are cyclic, right after the depression of the 1930's people got crazy about health and fitness and working out. Just my speculation, but now would be an excellent time to get into the health and fitness industry. We are in a "depression ish" so....who knows, we'll see.

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Health & Wellness is it really the next Trillion $ Industry?

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