Case study (in progress). 12k email subs. How to monetize best?
At OutsourceFactor we've started working one-on-one with a few entrepreneurs to help them grow (using outsourcing + general strategies).
One guy has a list of people in the parenting market. Parents of younger children looking for behavior solutions, generally. He's got about 12,000 on the list, and generally has been sending out very high quality educational emails, although NOT very often. So he's not making much money from his list.
I'm looking for some ideas from other warriors. He values quality, and won't send crap to his list (we agree).
Question - aside from "parenting products" (info products), what would be worth promoting to a list of parents who have young kids? No idea is dumb. All ideas are welcomed.
FYI, one of the strategies we're helping him with is to use a VA to pull together the regular content for his list. I don't know how many of you have done this before, but it makes sense to get someone else to help you find great content to mail out.
OutsourceFactor helps entrepreneurs GROW.