How do you choose your niche?

michaelplies

13 years ago

mostly the popularity and the spending power of niche's demographics

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marketninja

13 years ago

I would like to know this too! I am 100% new to affiliate maketing and to this awesome site I might add

. However, I am finding extremely hard to find my first niche. I have been doing tons of research and most things that I have read say to choose a niche that you are passionate about. BUT, I'm still having tons of trouble getting started. :confused:

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DotComBum

13 years ago

Originally Posted by marketninja

I would like to know this too! I am 100% new to affiliate maketing and to this awesome site I might add

. However, I am finding extremely hard to find my first niche. I have been doing tons of research and most things that I have read say to choose a niche that you are passionate about. BUT, I'm still having tons of trouble getting started. :confused:

If your motive is to make money, then passion alone is not enough, there should be a hungry market for your product or service.

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marketninja 13 years ago

Originally Posted by DotComBum

If your motive is to make money, then passion alone is not enough, there should be a hungry market for your product or service.

Of course, and I agree with that. I guess I'm just thinking in terms of choosing a product or niche and being able to satisfy the customer with extensive knowledge to build a rapport and produce sales.

For example, some people are experts or are extremely good at affiliate marketing which makes it easier for them to provide services and knowledgee to thirsty customers who want the "know how" tactics. But, I don't really possess that "extensive knowledge" in any particular niche.
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myob

13 years ago

Currently I market in dozens of what may be considered some of the most saturated niches. There are three simple criteria (the three Cs) which I use in selecting these niches:

Competition - heavy competition generally means means it's a proven money maker. Most of the heavy lifting has already been done by other marketers.

Continuity - stable demographics and availability of a wide variety of related products for repeat sales. The targeted consumer profile must be able to sustain buying products at profitable price points.

Content - Resources available to consistently produce marketing copy, ads, websites, articles, etc. This includes core skills in writing, sales and marketing at levels specific to the targeted niche.

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marketninja

13 years ago

Originally Posted by myob

Currently I market in dozens of what may be considered some of the most saturated niches. There are three simple criteria (the three Cs) which I use in selecting these niches:

Competition - heavy competition generally means means it's a proven money maker. Most of the heavy lifting has already been done by other marketers.

Continuity - stable demographics and availability of a wide variety of related products for repeat sales. The targeted consumer profile must be able to sustain buying products at profitable price points.

Content - Resources available to consistently produce marketing copy, ads, websites, articles, etc. This includes core skills in writing, sales and marketing at levels specific to the targeted niche.

This helps! Thank you!

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Akibahoward 13 years ago

Originally Posted by DotComBum

If your motive is to make money, then passion alone is not enough, there should be a hungry market for your product or service.

Now I'm NOT a newbie, but tell me please DotCom, is hungry as relative as it can seem. Looks to me in certain niche's, that term can be relative to offer structure, sales funnel and more.

Is there any way to better laser focus that.

Another thought - is passion FOR a product enough to decide it AS a niche to attack?

This deals more with those of us creating products, info or otherwise. but, is passion for a product or information a good launch pad?

A
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blillard

13 years ago

Checkout clickbank, Ebay, Amazon. Start picking markets and then do some good keyword research to see if people are looking for these terms. Also pay attention to what is being advertised. If there is heavy ads and people are spending money promoting then chances are they're making money.

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Jillian W

13 years ago

Originally Posted by blillard

Checkout clickbank, Ebay, Amazon. Start picking markets and then do some good keyword research to see if people are looking for these terms. Also pay attention to what is being advertised. If there is heavy ads and people are spending money promoting then chances are they're making money.

Those are great sites to look to see what's popular now. I also use Google Trends to see what people are searching now. If it's also a niche that happens to be of interest to me, it's even better.

From what I saw a minute ago, it seems people are looking for something related to the NFL now since football season just started. However, this could be considered short-term or seasonal. But I'm sure people are looking to buy something related like jerserys.

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DotComBum

13 years ago

Originally Posted by blillard

Checkout clickbank, Ebay, Amazon. Start picking markets and then do some good keyword research to see if people are looking for these terms. Also pay attention to what is being advertised. If there is heavy ads and people are spending money promoting then chances are they're making money.

Walk into any bookshop, look into the back of the magazines in your interest area, see what is being advertised, if any ad appeared month after month, then it must be making money for its advertiser, it's another way to choose a niche.

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jingrong

13 years ago

Number one thing to choose the right niche is your interest and passion. Second is Popularity

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Socialbakers 13 years ago

Originally Posted by jingrong

Number one thing to choose the right niche is your interest and passion. Second is Popularity

Couldn't agree more with you. If you will focus on something just because of the popularity and not because you are interested in it. If you will write about something your don't really like, you won't show the required enthusiasm and it will dispirit people...
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knight

13 years ago

Think of a few ideas for products that have a hot target market and sell them the same kind of stuff they're already buying.

Look on Amazon, find what the hottest books are about
Google Trends.
Facebook groups
Facebook fanpages
Pinterest
the list is endless in finding top selling niches to market to

You're looking for a group or groups of people to market to that have certain qualities, rituals, behavioural patterns and personality traits, these people will have something in common that also meet these criteria:

Passionate
Have Money
Insatiable
Already Interested
Pre-disposed To Buy
Irrational
Proven Repeat Buyers
Addictive Behavior
Already Motivated

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ghostrecon

13 years ago

I agree with using Pinterest as a tool to find niches. I did some research, and ended up compiling a 'most popular' niches list, along with the stats. So I usually just refer to that, along with eBay/Amazon best sellers.

Originally Posted by knight

Think of a few ideas for products that have a hot target market and sell them the same kind of stuff they're already buying.

Look on Amazon, find what the hottest books are about
Google Trends.
Facebook groups
Facebook fanpages
Pinterest
the list is endless in finding top selling niches to market to

You're looking for a group or groups of people to market to that have certain qualities, rituals, behavioural patterns and personality traits, these people will have something in common that also meet these criteria:

Passionate
Have Money
Insatiable
Already Interested
Pre-disposed To Buy
Irrational
Proven Repeat Buyers
Addictive Behavior
Already Motivated

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jamescrow84

13 years ago

Lot of way that we can get the niche such as Amazon, Clickbank, Google Trend, Ebay Pulse and so on..But try to avoid related niche such as Diet and Weight Loss or Make Money(e-biz, e-marketing, Paid survey etc,) because a huge competition out there. But if you an expert in that niche field, Why not!

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kenzik

13 years ago

My first online business I chose based a personal need and passion. I actually at the time didn't concern myself with market (probably a mistake). I simply knew I needed a product, it didn't exist in the form I wanted it and so I created it.

As it turns out there was a market for it and so it did indeed make money.

What is most important here though is because I was passionate about it, I happily invested my time and energy into the product and it grew into a successful business that makes ~$1k/month and requires no more than 2-4 hours a month for me to maintain it.

I think you should start by listing your passions, then for each of those passions determine if there is a market. Once you have found something you are passionate about that also has a market, you have your niche.

I believe being passionate will lead you to success. Success fuels more success.

Even if the market you end up with is small, you are still likely to find a way to make money with it (no matter how small) simply because you will invest your time and energy into it. Getting that first payday is critical because it will be the impetus for you to go out and choose another niche and work it, knowing that you are capable of making profits (especially if you did it in a small market).

Now that I've reached success with one niche, I've been experimenting with lots of different ideas. Some of those ideas I'm attaching to my current business, other ideas I'm starting to branch out into areas that I might not be as passionate about, but the success from my primary business funds and fuels my passion for the new ones.

Hope that helps!

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marketninja

13 years ago

Originally Posted by kenzik

My first online business I chose based a personal need and passion. I actually at the time didn't concern myself with market (probably a mistake). I simply knew I needed a product, it didn't exist in the form I wanted it and so I created it.

As it turns out there was a market for it and so it did indeed make money.

What is most important here though is because I was passionate about it, I happily invested my time and energy into the product and it grew into a successful business that makes ~$1k/month and requires no more than 2-4 hours a month for me to maintain it.

I think you should start by listing your passions, then for each of those passions determine if there is a market. Once you have found something you are passionate about that also has a market, you have your niche.

I believe being passionate will lead you to success. Success fuels more success.

Even if the market you end up with is small, you are still likely to find a way to make money with it (no matter how small) simply because you will invest your time and energy into it. Getting that first payday is critical because it will be the impetus for you to go out and choose another niche and work it, knowing that you are capable of making profits (especially if you did it in a small market).

Now that I've reached success with one niche, I've been experimenting with lots of different ideas. Some of those ideas I'm attaching to my current business, other ideas I'm starting to branch out into areas that I might not be as passionate about, but the success from my primary business funds and fuels my passion for the new ones.

Hope that helps!

Great story, thanks for sharing! Definitely gave me some inspiration.

Thanks

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Rod Cortez

13 years ago

Originally Posted by DotComBum

There are thousands of niche and sub-niche out there, What make you decided on your chosen niche? Is it your interest? The amount of demand (market) or trend?

By the way what is your chosen niche? Mine is 'Internet Marketing', I chosen it because it's my interest and passion.

This should provide some insight:

http://www.warriorforum.com/main-int...che-ideas.html

RoD

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williams5678

13 years ago

I select niches that I enjoy much. I am not yet a money maker but learning stuffs so that my passion turn into profession.

W

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redclover

13 years ago

I try to find niches I understand something about. I do not choose products I know
nothing about. Then I do some market research and begin from there.

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SOCAL777

13 years ago

I chose my first few niches per my passion(s) and expertise. After I got the ball rolling with those, I ventured out into niches which intrigued me.

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Corey Geer

13 years ago

Originally Posted by DotComBum

There are thousands of niche and sub-niche out there, What make you decided on your chosen niche? Is it your interest? The amount of demand (market) or trend?

By the way what is your chosen niche? Mine is 'Internet Marketing', I chosen it because it's my interest and passion.

Personally, I like to stick to something I'm passionate about and already have a base knowledge about.

You don't HAVE to do this, as you can always research a topic or a niche, but if you're brand new to the internet marketing world, you should stick to something you're passionate about.

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DreamWarrior

13 years ago

I believe that persistance and determination is required in order to succeed in any venture.

Passion is one thing, but if you haven't the drive of persistance and determination to succeed, then you won't get very far.

Choosing a niche can be difficult, but if you can find out what people are after, or if there is a lack in product for what the market is after, then you have a starting point.

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Randall Magwood

13 years ago

I chose my niche because i'm knowledgeable about it and it's fun to write and learn about.

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Koolestnerd

13 years ago

i think one should pick a niche about which he/she has knowledge so when promoting it one can use their own knowledge which saves you money and time and in the process may teach you some marketing techniques that work well for you

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mikemeth

13 years ago

I always check the CPC value and trends then I decide on the niche, or I just buy the keyword.

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MarcusJohnson

13 years ago

I choose which niche that you like to work on is famous. Because you cannot just choose your own favorite niche to work on without taking into account the popularity of the niche you love to work. You will surely end up loosing than earning if you choose what you love and not considering other factors. It can be too risky.

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shmeeko69 13 years ago

I always say you should try and feed a hungry market. If the crowd now want brown wrist watches of a certain make or model or a tablet with a slider keyboard then, that's what you should aim to give them. Get your website or blog to the front of the Google cue for specific keywords and you'll be getting loads of targeted traffic and people ready with a cheque book in their hands ready to buy.

Mark
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CalinDan

13 years ago

First of all you have to know something about that subject, it's best when you're actually passionate about the niche.

But then, there's the point of actually selling something, and you have to find a market filled with people passionate and desperate about that topic. Almost any hobby will do, just provide actual value.

I'm also passionate about marketing, and personal development also.

Regards,
Dan

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kazute

13 years ago

Personally I use alexa to find many profitable niches, there top sites can give you an excellent view of where people are going and also what there looking for.

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tonecarole

13 years ago

I select niches i enjoy considerably. I 'm not yet a income maker although learning stuffs so that my passion transform into profession.

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Doubleup

13 years ago

Depends whether there sites you're going to love and nurture, or sites your purely interested in ranking and making money on, with no real love for. A set and forget, if you will.

Personally, niche's don't really count to me. I do my keyword research, and if i can rank in the top places, i'll build a site on that, no matter the niche.

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PaulLester

13 years ago

There are so many ways to find lucrative niches.Some are:

1)Go to the Clickbank marketplace and browse through categories.The most profitable niches are those where a lot of products have high gravities.

2)Browse through the "bestsellers" list at Amazon

3)Go to Magazines.com and see what type of magazines are the most popular.

4)Go to "Pulse.eBay.com" and see what is hot.

5)There is a goal setting site named 43Things.com where hundreds of thousands of people from all around the world set goals for themselves.

The more people set something as their "goal",the bigger will be the font to highlight that phrase.Just click on that phrase to learn exactly how many people have set it as their goal.

Next type that phrase in Google search and see if there are any sponsored ads.A lot of ads around any keyword confirm that the niche is profitable.

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