How do you choose your niche?

34 replies
There are thousands of niche and sub-niche out there, What make you decided on your chosen niche? Is it your interest? The amount of demand (market) or trend?

By the way what is your chosen niche? Mine is 'Internet Marketing', I chosen it because it's my interest and passion.
#choose #niche
  • Profile picture of the author michaelplies
    mostly the popularity and the spending power of niche's demographics
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    • Profile picture of the author marketninja
      I would like to know this too! I am 100% new to affiliate maketing and to this awesome site I might add . However, I am finding extremely hard to find my first niche. I have been doing tons of research and most things that I have read say to choose a niche that you are passionate about. BUT, I'm still having tons of trouble getting started. :confused:
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      • Profile picture of the author DotComBum
        Originally Posted by marketninja View Post

        I would like to know this too! I am 100% new to affiliate maketing and to this awesome site I might add . However, I am finding extremely hard to find my first niche. I have been doing tons of research and most things that I have read say to choose a niche that you are passionate about. BUT, I'm still having tons of trouble getting started. :confused:
        If your motive is to make money, then passion alone is not enough, there should be a hungry market for your product or service.
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        • Profile picture of the author marketninja
          Originally Posted by DotComBum View Post

          If your motive is to make money, then passion alone is not enough, there should be a hungry market for your product or service.

          Of course, and I agree with that. I guess I'm just thinking in terms of choosing a product or niche and being able to satisfy the customer with extensive knowledge to build a rapport and produce sales.

          For example, some people are experts or are extremely good at affiliate marketing which makes it easier for them to provide services and knowledgee to thirsty customers who want the "know how" tactics. But, I don't really possess that "extensive knowledge" in any particular niche.
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        • Profile picture of the author myob
          Currently I market in dozens of what may be considered some of the most saturated niches. There are three simple criteria (the three Cs) which I use in selecting these niches:

          Competition - heavy competition generally means means it's a proven money maker. Most of the heavy lifting has already been done by other marketers.

          Continuity - stable demographics and availability of a wide variety of related products for repeat sales. The targeted consumer profile must be able to sustain buying products at profitable price points.

          Content - Resources available to consistently produce marketing copy, ads, websites, articles, etc. This includes core skills in writing, sales and marketing at levels specific to the targeted niche.
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          • Profile picture of the author marketninja
            Originally Posted by myob View Post

            Currently I market in dozens of what may be considered some of the most saturated niches. There are three simple criteria (the three Cs) which I use in selecting these niches:

            Competition - heavy competition generally means means it's a proven money maker. Most of the heavy lifting has already been done by other marketers.

            Continuity - stable demographics and availability of a wide variety of related products for repeat sales. The targeted consumer profile must be able to sustain buying products at profitable price points.

            Content - Resources available to consistently produce marketing copy, ads, websites, articles, etc. This includes core skills in writing, sales and marketing at levels specific to the targeted niche.

            This helps! Thank you!
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        • Profile picture of the author Akibahoward
          Originally Posted by DotComBum View Post

          If your motive is to make money, then passion alone is not enough, there should be a hungry market for your product or service.
          Now I'm NOT a newbie, but tell me please DotCom, is hungry as relative as it can seem. Looks to me in certain niche's, that term can be relative to offer structure, sales funnel and more.

          Is there any way to better laser focus that.

          Another thought - is passion FOR a product enough to decide it AS a niche to attack?

          This deals more with those of us creating products, info or otherwise. but, is passion for a product or information a good launch pad?

          A
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  • Profile picture of the author blillard
    Checkout clickbank, Ebay, Amazon. Start picking markets and then do some good keyword research to see if people are looking for these terms. Also pay attention to what is being advertised. If there is heavy ads and people are spending money promoting then chances are they're making money.
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    • Profile picture of the author Jillian W
      Originally Posted by blillard View Post

      Checkout clickbank, Ebay, Amazon. Start picking markets and then do some good keyword research to see if people are looking for these terms. Also pay attention to what is being advertised. If there is heavy ads and people are spending money promoting then chances are they're making money.
      Those are great sites to look to see what's popular now. I also use Google Trends to see what people are searching now. If it's also a niche that happens to be of interest to me, it's even better.

      From what I saw a minute ago, it seems people are looking for something related to the NFL now since football season just started. However, this could be considered short-term or seasonal. But I'm sure people are looking to buy something related like jerserys.
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    • Profile picture of the author DotComBum
      Originally Posted by blillard View Post

      Checkout clickbank, Ebay, Amazon. Start picking markets and then do some good keyword research to see if people are looking for these terms. Also pay attention to what is being advertised. If there is heavy ads and people are spending money promoting then chances are they're making money.
      Walk into any bookshop, look into the back of the magazines in your interest area, see what is being advertised, if any ad appeared month after month, then it must be making money for its advertiser, it's another way to choose a niche.
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  • Profile picture of the author jingrong
    Number one thing to choose the right niche is your interest and passion. Second is Popularity
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  • Profile picture of the author knight
    Think of a few ideas for products that have a hot target market and sell them the same kind of stuff they're already buying.

    Look on Amazon, find what the hottest books are about
    Google Trends.
    Facebook groups
    Facebook fanpages
    Pinterest
    the list is endless in finding top selling niches to market to

    You're looking for a group or groups of people to market to that have certain qualities, rituals, behavioural patterns and personality traits, these people will have something in common that also meet these criteria:

    Passionate
    Have Money
    Insatiable
    Already Interested
    Pre-disposed To Buy
    Irrational
    Proven Repeat Buyers
    Addictive Behavior
    Already Motivated
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    • Profile picture of the author ghostrecon
      I agree with using Pinterest as a tool to find niches. I did some research, and ended up compiling a 'most popular' niches list, along with the stats. So I usually just refer to that, along with eBay/Amazon best sellers.

      Originally Posted by knight View Post

      Think of a few ideas for products that have a hot target market and sell them the same kind of stuff they're already buying.

      Look on Amazon, find what the hottest books are about
      Google Trends.
      Facebook groups
      Facebook fanpages
      Pinterest
      the list is endless in finding top selling niches to market to

      You're looking for a group or groups of people to market to that have certain qualities, rituals, behavioural patterns and personality traits, these people will have something in common that also meet these criteria:

      Passionate
      Have Money
      Insatiable
      Already Interested
      Pre-disposed To Buy
      Irrational
      Proven Repeat Buyers
      Addictive Behavior
      Already Motivated
      Signature

      PinPioneer.com - Proprietary Pinterest Marketing Software
      1000 Pins Uploaded PER Hour
      Use code: WFPioneer
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  • Profile picture of the author jamescrow84
    Lot of way that we can get the niche such as Amazon, Clickbank, Google Trend, Ebay Pulse and so on..But try to avoid related niche such as Diet and Weight Loss or Make Money(e-biz, e-marketing, Paid survey etc,) because a huge competition out there. But if you an expert in that niche field, Why not!
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    • Profile picture of the author kenzik
      My first online business I chose based a personal need and passion. I actually at the time didn't concern myself with market (probably a mistake). I simply knew I needed a product, it didn't exist in the form I wanted it and so I created it.

      As it turns out there was a market for it and so it did indeed make money.

      What is most important here though is because I was passionate about it, I happily invested my time and energy into the product and it grew into a successful business that makes ~$1k/month and requires no more than 2-4 hours a month for me to maintain it.

      I think you should start by listing your passions, then for each of those passions determine if there is a market. Once you have found something you are passionate about that also has a market, you have your niche.

      I believe being passionate will lead you to success. Success fuels more success.

      Even if the market you end up with is small, you are still likely to find a way to make money with it (no matter how small) simply because you will invest your time and energy into it. Getting that first payday is critical because it will be the impetus for you to go out and choose another niche and work it, knowing that you are capable of making profits (especially if you did it in a small market).

      Now that I've reached success with one niche, I've been experimenting with lots of different ideas. Some of those ideas I'm attaching to my current business, other ideas I'm starting to branch out into areas that I might not be as passionate about, but the success from my primary business funds and fuels my passion for the new ones.

      Hope that helps!
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      • Profile picture of the author marketninja
        Originally Posted by kenzik View Post

        My first online business I chose based a personal need and passion. I actually at the time didn't concern myself with market (probably a mistake). I simply knew I needed a product, it didn't exist in the form I wanted it and so I created it.

        As it turns out there was a market for it and so it did indeed make money.

        What is most important here though is because I was passionate about it, I happily invested my time and energy into the product and it grew into a successful business that makes ~$1k/month and requires no more than 2-4 hours a month for me to maintain it.

        I think you should start by listing your passions, then for each of those passions determine if there is a market. Once you have found something you are passionate about that also has a market, you have your niche.

        I believe being passionate will lead you to success. Success fuels more success.

        Even if the market you end up with is small, you are still likely to find a way to make money with it (no matter how small) simply because you will invest your time and energy into it. Getting that first payday is critical because it will be the impetus for you to go out and choose another niche and work it, knowing that you are capable of making profits (especially if you did it in a small market).

        Now that I've reached success with one niche, I've been experimenting with lots of different ideas. Some of those ideas I'm attaching to my current business, other ideas I'm starting to branch out into areas that I might not be as passionate about, but the success from my primary business funds and fuels my passion for the new ones.

        Hope that helps!

        Great story, thanks for sharing! Definitely gave me some inspiration.
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  • Profile picture of the author Rod Cortez
    Originally Posted by DotComBum View Post

    There are thousands of niche and sub-niche out there, What make you decided on your chosen niche? Is it your interest? The amount of demand (market) or trend?

    By the way what is your chosen niche? Mine is 'Internet Marketing', I chosen it because it's my interest and passion.
    This should provide some insight:

    http://www.warriorforum.com/main-int...che-ideas.html

    RoD
    Signature
    "Your personal philosophy is the greatest determining factor in how your life works out."
    - Jim Rohn
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  • Profile picture of the author williams5678
    I select niches that I enjoy much. I am not yet a money maker but learning stuffs so that my passion turn into profession.

    W
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  • Profile picture of the author redclover
    I try to find niches I understand something about. I do not choose products I know
    nothing about. Then I do some market research and begin from there.
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  • Profile picture of the author SOCAL777
    I chose my first few niches per my passion(s) and expertise. After I got the ball rolling with those, I ventured out into niches which intrigued me.
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  • Profile picture of the author Corey Geer
    Originally Posted by DotComBum View Post

    There are thousands of niche and sub-niche out there, What make you decided on your chosen niche? Is it your interest? The amount of demand (market) or trend?

    By the way what is your chosen niche? Mine is 'Internet Marketing', I chosen it because it's my interest and passion.
    Personally, I like to stick to something I'm passionate about and already have a base knowledge about.

    You don't HAVE to do this, as you can always research a topic or a niche, but if you're brand new to the internet marketing world, you should stick to something you're passionate about.
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    Skype: Coreygeer319

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  • Profile picture of the author DreamWarrior
    I believe that persistance and determination is required in order to succeed in any venture.

    Passion is one thing, but if you haven't the drive of persistance and determination to succeed, then you won't get very far.

    Choosing a niche can be difficult, but if you can find out what people are after, or if there is a lack in product for what the market is after, then you have a starting point.
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    The time to make a change is NOW! Don't regret not taking a chance in life.
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  • Profile picture of the author Randall Magwood
    I chose my niche because i'm knowledgeable about it and it's fun to write and learn about.
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  • Profile picture of the author Koolestnerd
    i think one should pick a niche about which he/she has knowledge so when promoting it one can use their own knowledge which saves you money and time and in the process may teach you some marketing techniques that work well for you
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  • Profile picture of the author mikemeth
    I always check the CPC value and trends then I decide on the niche, or I just buy the keyword.
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  • Profile picture of the author MarcusJohnson
    I choose which niche that you like to work on is famous. Because you cannot just choose your own favorite niche to work on without taking into account the popularity of the niche you love to work. You will surely end up loosing than earning if you choose what you love and not considering other factors. It can be too risky.
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    • Profile picture of the author shmeeko69
      I always say you should try and feed a hungry market. If the crowd now want brown wrist watches of a certain make or model or a tablet with a slider keyboard then, that's what you should aim to give them. Get your website or blog to the front of the Google cue for specific keywords and you'll be getting loads of targeted traffic and people ready with a cheque book in their hands ready to buy.

      Mark
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      The Rock n Roll of Marketing Reviews
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  • Profile picture of the author CalinDan
    First of all you have to know something about that subject, it's best when you're actually passionate about the niche.

    But then, there's the point of actually selling something, and you have to find a market filled with people passionate and desperate about that topic. Almost any hobby will do, just provide actual value.

    I'm also passionate about marketing, and personal development also.

    Regards,
    Dan
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  • Profile picture of the author kazute
    Personally I use alexa to find many profitable niches, there top sites can give you an excellent view of where people are going and also what there looking for.
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  • Profile picture of the author tonecarole
    I select niches i enjoy considerably. I 'm not yet a income maker although learning stuffs so that my passion transform into profession.
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  • Profile picture of the author Doubleup
    Depends whether there sites you're going to love and nurture, or sites your purely interested in ranking and making money on, with no real love for. A set and forget, if you will.

    Personally, niche's don't really count to me. I do my keyword research, and if i can rank in the top places, i'll build a site on that, no matter the niche.
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  • Profile picture of the author PaulLester
    There are so many ways to find lucrative niches.Some are:

    1)Go to the Clickbank marketplace and browse through categories.The most profitable niches are those where a lot of products have high gravities.

    2)Browse through the "bestsellers" list at Amazon

    3)Go to Magazines.com and see what type of magazines are the most popular.

    4)Go to "Pulse.eBay.com" and see what is hot.

    5)There is a goal setting site named 43Things.com where hundreds of thousands of people from all around the world set goals for themselves.

    The more people set something as their "goal",the bigger will be the font to highlight that phrase.Just click on that phrase to learn exactly how many people have set it as their goal.

    Next type that phrase in Google search and see if there are any sponsored ads.A lot of ads around any keyword confirm that the niche is profitable.
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