? for Article Syndicators, maybe answered already

6 replies
This may have already been answered some where else, but I can't
find it. Anyway here goes.

I understand that when we create our article that we should
post to our site first, and only distribute to our publishers,and
to article directories, only after the content has been indexed.
I do all of this.

What puzzles me is what happens when my articles are read from
my publishers site, and one of their subscribers click my link
in the resource box and visits my site and also sees the same
article.

Should I create two article instead, one for my site and the other
for distribution ?

Maybe, I am missing something here. Would'nt my visitors prefer to
see different content, rather than the same article? Like I said, I
do exactly as I have learned here. "Same article to my website first,
same article for distribution".


Andrew
#answered #article #syndicators
  • Profile picture of the author Joseph Robinson
    Banned
    Ideally, you aren't sending them back to your article on your site. You should have a dedicated landing page, with copy (or you can put a sample of your free report like I do) meant to get them to opt in.
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  • Instead of linking directly to the same article on your site, it's best just to link to your main page featuring your most recent articles. This way, you avoid redundancy
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  • Profile picture of the author Alexa Smith
    Banned
    Good answers above!

    Originally Posted by andrewm View Post

    What puzzles me is what happens when my articles are read from my publishers site, and one of their subscribers click my link in the resource box and visits my site and also sees the same article.
    I know what you mean. And yes, that wouldn't be ideal at all. But you get round it by linking to your landing page/front page/home page/opt-in page or wherever you want people to "land". It doesn't matter that you actually have another copy of the same article elsewhere on your site (that's natural enough - you wrote it and own it, after all) because then it won't be (by any means) the first thing they see.

    I'm publishing all the articles on my own site first and having them indexed there partly for SEO reasons really, so that my site gradually benefits from the accumulation of all those initial indexations. So I'm not hiding them, and visitors can find them if they look (I have a link called "articles" and further subdivisions of it), but as Seth Godin would say, "they're not the banana for the monkey": they don't stand out to people as being "the thing to grab" when they arrive at the site. The opt-in is that.

    And for the record, you shouldn't ever "hide" them on your site, either, because it's bad news if Google thinks you're "showing a search engine one thing and a visitor something different".

    Originally Posted by andrewm View Post

    Should I create two article instead, one for my site and the other for distribution ?
    No - definitely not. Because that would involve giving the "distribution places" initial indexation rights to previously unpublished content. A bad thing to do, for all the reasons explained in this thread: http://www.warriorforum.com/main-int...marketing.html

    Originally Posted by andrewm View Post

    Would'nt my visitors prefer to see different content, rather than the same article?
    Yes; definitely.
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    • Profile picture of the author andrewm
      Thank you Alexia, Joe and Nathan, and every one else that would contribute.

      All of your responses really assisted me in understanding why it is okay to post the same article to all locations.

      I guess what I was trying to do was to work with two models at the same time. Seo, and Article Syndication.

      From SEO perspective I said to myself that it was good to write two articles. The first one on my site would have been unique only to my site, and the other one that I distributed would have a link to the one on my site, there by giving me a backlink for that article. Even though I understand that the article directory back link has little or no value at all.

      It really is good to only focus on one model at a time.

      Thanks again
      Andrew
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by andrewm View Post

        From SEO perspective I said to myself that it was good to write two articles.
        The second one, that you don't publish on your own site first, is "good SEO" mostly for the other people on whose sites you do publish it first. Let them worry about their own sites!

        Originally Posted by andrewm View Post

        It really is good to only focus on one model at a time.
        The SEO side-benefits of article syndication to relevant sites are big enough for you not to need to think about SEO too much, from an article marketing perspective. The two things I consciously do, myself, regarding SEO, are ...

        (i) Just a little bit of keyword research, because there are always keywords of low-to-medium and medium competitiveness I can target without thinking about it much, and ...

        (ii) I often start the title with a keyword - this does help: "5 Things You Need To Know About Keyword" is a terrible title, when "for the same money" you could call it "Keyword: 5 Things You Need To Know About It" which is a really good title. (I learned this one from Chris Knight, and he was right: it really does make a difference!).
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        • Profile picture of the author JohnMcCabe
          Alexa already pretty much said what I would have told you, so I'll leave you a little word picture to think about...

          Think of your favorite female pop star, maybe Beyonce or Katy Perry. They strut onstage all long legs, bare middle and cleavage and start to sing. Do you really notice the backup dancers and singers much? Yet the performance would suffer greatly without them.

          Your opt-in offer and form is the singer. Your articles are the backups...
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