I'm working on a new product for my business that includes some article and video training in a members only format.
Now I've come to the pricing question. I'd like to sell it for around $249 so do I:
1. Sell it using the $149/$249/$449 method?
2. Sell it using a simple $249 price?
The advantage of the first option is that I'm picking up the cheapskates with the $149 price and possibly scoring big with the $449 price for those who always buy the biggest and best.
The advantage of the one $249 price is that it takes out any decision (you know - too much decision becomes indecision...)
What are your thoughts?