When we start out on our road to earning a living online, we do so with a
clean slate. Nobody knows us from Adam. In some cases, especially if we
are in non IM niches, that may very well stay that way. I can't honestly
say I know any "big" names from other niches other than IM. I don't know
whether it's because this niche is more visible or because I'm just a hermit.....
Anyway, you start off with a clean slate. Let's say you get into the IM
make money niche and you start to come out with your own products or
maybe you're a big affiliate marketer, or copywriter or whatever. It doesn't
matter what you do specifically. What does matter is that regardless of what
you do, you're going to develop some kind of a reputation, not just overall,
but in individual places as well.
For example, the people here at this forum, at least the ones who are most
visible, have reputations...like it or not. I have one, Paul Myers does,
Big Mike does and the list goes on and on.
This is not about whether a reputation is earned or not. Sometimes we
get reputations because of the people we're associated with, good or bad.
But...once you've gotten that reputation, what are you doing about it?
If it's a good reputation, are you living up to it? For example, if you have a
reputation as somebody who helps others, do you go more out of your way
to do just that? Or do you try to ignore your reputation and hope (if it's
good) that it will continue, even though you're really not doing anything
to earn it? In other words, are you coasting?
If you are, this can be dangerous because reputations can turn very
On the other side of the coin, if you have a bad reputation, such as one
who argues with everybody at the forum and is always grumpy, do you
live down to that reputation? Do you just get more ornery and angry,
figuring you have the reputation already so what the hell, or do you try to
turn it around?
When I first got here, I allowed myself to get into every argument that
you can imagine. I was constantly defensive and quite honestly, I was a
royal pain in the ass.
I decided one day that I had to try to turn that around. It wasn't easy.
I had a reputation. And let me tell you, once you get a reputation, it's hard
to get rid of it, especially if it's a bad one.
What most people don't understand is that YOUR reputation is almost
entirely within YOUR control. YOU decide who you are and how you act.
You can release crap products that people talk about as being crap
Or you can release great products that people talk about as being great
It's your choice. And as far as reputations by association...you can decide
who you hang out with. Nobody is putting a gun to your head to force you
to associate with marketers who have bad reps.
For those of you just starting out...the ones nobody knows from Adam...
you have the choice NOW to decide how YOU want to be thought of, not
only here but all over the Internet. Everything you do and don't do will
add to or subtract from that reputation.
Are you living up or down to YOUR reputation?
You don't have to answer that question here...but make sure you know the
answer for your own good.