How important is Alexa ranking?

by kavada 45 replies
I started a forum in early August and have been watching my Alexa ranking religiously lol. I'm wondering if Alexa rankings really matter.

Let me know, I'm a novice at online marketing but I always have a glass empty and eager to learn :-)
#main internet marketing discussion forum #alexa #important #ranking
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  • Profile picture of the author Joseph Robinson
    Don't worry about it. The site tracks traffic through those who have the Alexa toolbar installed. Not a complete picture. Doesn't mean much even if it were accurate, as it's not niche specific.
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  • Profile picture of the author Bruce Wayne
    Actually, Alexa ranking helps Webmasters and advertisers see the true marketing potential of your Web site. The better your Alexa rank, the higher they will be willing to bid to buy advertising space on your Web site.

    Most people consider it is valuable only for direct advertising. Given the fact that Alexa ranking for a site is calculated on the basis of how many visitors with the Alexa toolbar installed have visited that particular site, the results can be inaccurate.
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  • Profile picture of the author Alexa Smith
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    Originally Posted by kavada View Post

    I'm wondering if Alexa rankings really matter.
    Arguably, possibly, conceivably, they could have some tangential relevance to someone in a specifically internet marketing related niche who's either wanting to sell their site, or sell advertising space on it.

    For anyone/anything else: forget it. It means nothing.

    All it can ever measure is visitors to the site who happen to have the Alexa toolbar installed in their browser. And those people are almost all internet marketers. It can't tell you anything at all about any other kind of traffic.

    And anyway I want the domain-name, when they've quite finished with it. :p
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    • Profile picture of the author koreancowboy
      Originally Posted by Alexa Smith View Post

      Arguably, possibly, conceivably, they could have some tangential relevance to someone in a specifically internet marketing related niche who's either wanting to sell their site, or sell advertising space on it.

      For anyone/anything else: forget it. It means nothing.

      All it can ever measure is visitors to the site who happen to have the Alexa toolbar installed in their browser. And those people are almost all internet marketers. It can't tell you anything at all about any other kind of traffic.

      And anyway I want the domain-name, when they've quite finished with it. :p
      I really hope that you get that domain within my lifetime!
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    • Profile picture of the author Jsollee
      Originally Posted by Alexa Smith View Post

      For anyone/anything else: forget it. It means nothing.

      All it can ever measure is visitors to the site who happen to have the Alexa toolbar installed in their browser. And those people are almost all internet marketers. It can't tell you anything at all about any other kind of traffic.

      And anyway I want the domain-name, when they've quite finished with it. :p
      Thank you Alexa, this one was new to me too!

      And where do I sign the petition for you to get ownership of that website?
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  • Profile picture of the author Adie
    Alexa ranking helps me identify whether a website is receiving a good traffic or not. Although is it not accurate, it is at least provides raw estimate on traffic.
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    • Profile picture of the author kavada
      Thanks everyone! I appreciate the great feedback :-)
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    • Profile picture of the author ArcherWylde
      Originally Posted by Adie View Post

      Alexa ranking helps me identify whether a website is receiving a good traffic or not. Although is it not accurate, it is at least provides raw estimate on traffic.
      Personally I would only rely on true analytics data to see if a site is receiving traffic or not.

      Pretty sure I saw a couple threads yesterday about how to boost your Alexa Rank...actually I remember posting in one
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      • Profile picture of the author Adie
        Originally Posted by ArcherWylde View Post

        Personally I would only rely on true analytics data to see if a site is receiving traffic or not.

        Pretty sure I saw a couple threads yesterday about how to boost your Alexa Rank...actually I remember posting in one
        Well there is limited way to look at other websites status so Alexa is good. I am talking about other websites traffic stat and not mine..
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    • Profile picture of the author Alexa Smith
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      Originally Posted by Adie View Post

      Although is it not accurate, it is at least provides raw estimate on traffic ... but counting only internet marketers who have the Alexa toolbar installed in their browsers - nobody else.
      "Fixed that for you".
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  • Profile picture of the author Rod Cortez
    Originally Posted by kavada View Post

    I started a forum in early August and have been watching my Alexa ranking religiously lol. I'm wondering if Alexa rankings really matter.

    Let me know, I'm a novice at online marketing but I always have a glass empty and eager to learn :-)
    It really depends on the context. For example, a marketer who is buying traffic and sending it to either a squeeze page or directly to CPA offers or an authority website, aren't going to be as concerned with it because they're more focused on sales and net profit.

    Now if you're selling advertising on your website then the Alexa rating (among others) will definitely be important because competent buyers are going to look at that. Though ultimately, what really matters is how many unique visitors you get per month (or daily) and how long they stay on your website.

    Personally, I rarely look at Alexa ratings, I focus more on my company's growth and net profits after expenses.

    RoD
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  • Profile picture of the author acesites
    Over time you will stop caring about it. It is a good general indicator but it really doesn't mean anything because it can be manipulated.
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  • Profile picture of the author JPaskie
    Well... ProfitClicking.com has an Alexa rating of 1803 globally. JustBeenPaid used to be in the top 300. And well, my opinions of those sites isn't a very positive one. I take everything with a grain of salt, including Alexa.
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  • Profile picture of the author jaghananet
    Not really important as alexa is just traffic. So instead of focusing on your alexa rankings, just focus on the amount of traffic you get to your site as well as how much money you are making off it, obviously.
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  • Profile picture of the author murphyslaw
    Good info here. Thanks for clearing that up. I've read a few threads about the relevance of their ranking system and they have the same feelings about it. Good for dazzling newbies though.
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  • Profile picture of the author denysapu
    Not all website visitors and internet users have the Alexa toolbar installed. For some cases, the Alexa ranking does not mean anything.
    But in other cases, the fact that webmasters are still considering the Alexa ranking of a site before intending to buy it, contribute guest posts, etc..
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  • Profile picture of the author taufiknajda
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      • Profile picture of the author tarikhan
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        • Profile picture of the author Joseph Robinson
          Originally Posted by tarikhan View Post

          It is not that much important.But sometimes it is essential.
          OK, I'll bite. Name a situation.
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  • Profile picture of the author firethewild
    In case you can always purchase some fake traffic I don't think it is really important.
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  • Profile picture of the author Dan Grossman
    It's just as important to your business success as your weight. I mean you, personally, standing on a scale, that weight. That is, it's a metric, something you can measure, but it has no business importance at all. Maybe you get a kick out of checking it, that's neat, but it changing won't earn or lose you a penny.
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  • Profile picture of the author Dr MaxIM
    I do not think it is very helpful for ranking, but only for your own information and if you want to sell ads on your website, it is becoming very important. So, depends on what you are after with your website.
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  • Profile picture of the author techbul
    Alexa ranking doesn't matter, it's so easy to fake it by buying cheap traffic that nobody takes into consideration anymore - it's more or less a tool to help you brag about your statistics.
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  • Profile picture of the author JabMonkey
    Alexa ranking is worthless and so is PR, but a lot of people are still deluded into thinking those rankings are important, so if your goal is to "flip" sites on Flippa, they are good rankings to have to boost interest in your listings; otherwise, forget about it. Just bunk.
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  • Profile picture of the author Dicksonkho
    But still a lot of blogger care about the Alexa Rank.
    Is there any indicators to show our blog performance to the world beside Alexa Rank?
    Thanks.
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  • Profile picture of the author napoleonfirst
    Well, Alexa rankings matter but there is a problem with it. It is possible to fake Alexa rankings and this fact reduces its value. My suggestion for use is to take a look at SEMRush instead.
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  • Profile picture of the author Niko A Berezkin
    Well if you're asking from an SEO perspective or the potential amount of organic traffic you hope to receive, it means 0, so stop wasting your time watching it. The only thing that matters is your SERP rankings for the keywords you are after
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  • Profile picture of the author algarve
    Originally Posted by kavada View Post

    I started a forum in early August and have been watching my Alexa ranking religiously lol. I'm wondering if Alexa rankings really matter.

    Let me know, I'm a novice at online marketing but I always have a glass empty and eager to learn :-)
    Alexa is part of the Amazon group, and as other say I would not worry about the rank unless you want the info to show possible advertisers, my own site is 2 years old has a PR1 so low but my site is found for many subject matters some even above the big boy sites,keep to good content and the numbers will come naturally as will the rankings
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  • Profile picture of the author CDawson
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    An Alexa ranking is like stretching your e-muscles. But, it's also a good way to see if your rank is going up or down and tracking different things.
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    • Profile picture of the author Chris Silvey
      It is now a factor in SERP's Positioning. So yes, Now it matters.
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      • Profile picture of the author Dan Grossman
        Originally Posted by Chris Silvey View Post

        It is now a factor in SERP's Positioning.
        No it's not. This is misinformation. You'll never find a reputable source that says this, because it's not true and it'd be crazy if it were. Google does not need Alexa estimates, Alexa data is worthless beyond the top few hundred sites, and it's super easy to manipulate.
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        • Profile picture of the author Chris Silvey
          Originally Posted by Dan Grossman View Post

          No it's not. This is misinformation. You'll never find a reputable source that says this, because it's not true and it'd be crazy if it were. Google does not need Alexa estimates, Alexa data is worthless beyond the top few hundred sites, and it's super easy to manipulate.
          Well unless you have been under a rock for the last year and haven't looked at the actual data behind Trust and Signals, you might find Alexa is also measured in along with social signals, traffic, PR, Domain Age, Index Count, etc. It is now about the "Buzz" and not so much about SEO Optimized Pages or number of backlinks. Trust and Citations which are flow metrics are heavily weighed now. Does Alexa fall into this?
          You tell me. Dig into this keyword phrase I been looking at since last Augusts updates. See if it makes sense to you or anyone else. Noble Samurai - SEO Competition
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  • Profile picture of the author seobro
    If you want to sell your site on flippa you will find that google page rank is very important, and so is your alexa score. These are more important the monthly uniques. Well, it is a metric that is easy to manipulate,but there we go. People often ask me. "How can we increase our alexa score?"

    Try to go on social media sites and post snippets of your articles as that will drive traffic to you. Also, target the typical techy audience that has the alexa tool bar.
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  • Profile picture of the author Alex Blades
    Important if you're looking to scam someone on Flippa.
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  • Profile picture of the author Merylo
    it depend on your niche really, if you are targeting internet marketer, for example make money online niche, copy-writing gig, etc. you will have to assess your site rank with Alexa. We all know that every internet marketer have Alexa toolbar in the browser. But if you are not in that niche mentioned above, Alexa rank doesn't mean anything.
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  • Profile picture of the author Istvan Horvath
    It is important if Alexa (our Alexa S.) is ranking high your posts - other forum dwellers will envy you
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  • Profile picture of the author Dan Grossman
    Originally Posted by Chris Silvey

    Does Alexa fall into this? You tell me.
    I did: no.
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    • Profile picture of the author Chris Silvey
      Originally Posted by Dan Grossman View Post

      I did: no.
      Your full of it. I just posted that.
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      • Profile picture of the author Dan Grossman
        Originally Posted by Chris Silvey View Post

        Your full of it. I just posted that.
        Nothing you posted has anything to do with Alexa. Neither does anything on the page you linked, nor do MajesticSEO's trust and citation flow metrics. Alexa data is not part of any search engine's SERPs. It never will be. Neither Google nor Microsoft would have need for a third party's bad panel data to estimate traffic if they wanted that to be an input.

        Aside from being easy to manipulate and having little correlation to trust, quality or "buzz", Google has tags directly on over 90% of the top 20k domains; it has its own toolbar with a larger install base than Alexa; it has URL history from the most popular browser in the world; it runs DNS servers used by millions of people -- they have better data than Alexa could ever hope to get.

        "You're", by the way.
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  • Profile picture of the author NSOLO
    I'm personally starting to keep track of these rankings so I can gauge what effect some of the changes I'm doing have on a website. For instance, by improving Meta Titles and Descriptions, I suspect that the site's Alexa ranking will get better.

    I consider it therefore pretty important. Low Alexa rankings could also be indicative of Google penalizations.
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  • Profile picture of the author Gary Ning Lo
    Don't bother!

    Your goal is to have a profitable website. Work on things that get you there.. Ignore the rest.

    Cheers,

    Gary
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  • Profile picture of the author Smith18
    It's good to have it low ranking, but it doesn't matter that much really. Some of my niche sites were really awful rankings, but the very few traffic I got converted really well.
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  • Profile picture of the author rossm
    First of all, congratulations on your blog.

    Your Alexa rank should only be of concern if you are looking to monetize your blog, or sell it.

    Otherwise, its not important however it is a useful indicator of the success of your site.
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  • Profile picture of the author Igor Fridrihs
    Alexa rank is just a tool, but nothing else. Moreover it is not so accurate.
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  • Profile picture of the author Paul Clark
    Alexa rank is only part of the picture. Put it together with your traffic statistics to build a portfolio of your website if you are considering flipping your domain (or selling your blog). It will mean way more to someone buying your site or domain than it does to your visitors.
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  • Profile picture of the author vishwa
    Actually The Traffic estimation done by Alexa is not precise or accurate. It is a Rough and Averagely estimated Data. However, They are Providing Accurate data when you Buy Their Site Audit Packages.
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