Do It BACKWARDS for Success....

Most people trying to get traffic to their site are doing it all backwards.

I want to "give back" to the forum and give you the real inside secret, the "holy grail", the key to the kingdom of selling yourself and your services online.

First things First

Let's say you had the absolute worst tasting ice cream in the country.

Let's say that you BELIEVED your ice cream was really good. So you open an ice cream stand and at first you get some business, you get a few customers. Problem is - none of them come back.

AND - over time, you get fewer customers.

You think about it and decide that what you need is MORE TRAFFIC to your ice cream stand. What do you do?

You advertise, you spend money, you do flyers, run ads in magazines and papers, and you even put up a website on the internet. All of these say that you are the best little ice cream stand in your part of the country.
And what happens?

You do get more traffic! Yee Haaa! It works! But again, after your traffic building efforts die down, no one comes back and your customers dissappear again.

Hmmmmm.....

Do you get the picture yet?

The problem is NOT the traffic - it's the product that people get once they get to where the traffic is pointed.

You have to set up a "customer experience" and a "selling process" BEFORE you start generating traffic. This is more true in ONLINE marketing than in actual face to face business.

So what you need to do is DESIGN an online selling process. People want to be spoon fed so do it. Give them small bites. Followup with your autoresponder and make them want the next bite.

Direct your prospects to videos of YOU explaining the benefits you offer.

One little bite at a time.

In other words - get the customer experience set up BEFORE you just throw traffic at a crappy, no content website. And by content I DO NOT mean your offer.

Sure they want to see your offer. But they also want to know what YOU can do for them, how you'll save them money, how you'll keep the stress away, etc. They will also want to see VIDEO testimonials - so go and get them.

Most newbie IMers do this backwards - they set up a site selling a product and then just throw traffic at it and then they cannot understand why they only convert 1 in 300.

The KEY is to build YOUR selling process backwards. Start with the sales page, then move one step bacward to why it's limited and way underpriced, then move another step back to why your product solves every problem you have outlined in previous videos.

Sure - you have to have the Big Picture when you plan it all out. But the key is to start at what you want to accomplish and then build everything back from there.

I know I ramble but I hope I've made the point.
Mike :-)