How do you split test exit popups?

by 14 replies
18
I'm looking for a way to easily split text different exit popups to try to get people to optin or downsell them if they don't make a purchase from my site when they leave?

So far they only one I've found that seems to do this is popupdomination.

Does anyone else split their exit popups? How are you doing it?

Thanks, RMX
#main internet marketing discussion forum #exit #popups #split
  • I used PopUp Domination for the longest time and regularly received headaches from it for the longest time too.

    I found that the analytic feature of PopUp Domination -- especially when split testing -- was absolutely horrid.

    If you still want to use the built in features of a plugin like this, may I suggest Pippity (non-affiliate link).

    There is always the chance that I was doing something "wrong" with PUD, but it seems that I am getting more concise numbers on a regular basis with Pippity.

    The one downfall? Pippity's designs are not as "flashy" or as "fun" as PUD's. But, if you have any experience with Photoshop, you should be able to spice them up a bit to fit the more generally accepted "Web 2.0" feel that PUD's pre-fashioned popups had.

    =====

    As for moving to a stand alone system for tracking split testing results, I am not completely sure. I have never moved away from WordPress plugins partially because I am scared of the learning curve and, second, because I paid for them ... and, dammit, I WILL use them.

    I know some people have spoken about using Google Analytics to track split testing, but I am not quite sure that it will work in this specific circumstance (ie., tracking the conversion rate of an exit popup). The only way I think of making it work this way, is having each exit popup redirect to a different landing page thus giving Google Analytics the ability to track conversions.

    Nonetheless, hope that helps -- and does not give you any more questions than you already have (which I am afraid might be the case).
    • [ 1 ] Thanks
    • [1] reply
    • Thanks Emma,

      Not what I wanted to hear you had trouble with analytics with PUD. I guess if it would at least rotate the popups I could get an idea of which was working better from the results if I made to different offers.

      I hadn't heard of Pippity.

      One thing I like about PUD from what I can tell is it let's you used popups on WP and non-wordpress sites. Also it seems to let you put in your own autoresponder codes if you use something other than the ones they mention.

      RMX
      • [1] reply
  • Dedicated split-test tracking scripts are the best, obviously, but I suspect a lot of people don't actually split-test when they should because it's too much work to go to the trouble of figuring out how to set it up.

    With that said, here's probably the world's easiest way to split traffic. Take everything between the dotted lines and save it as pagename.php, rename the two URL's in the header obviously, and start using it.

    It doesn't even officially split the traffic evenly, it just randomly assigns traffic to one or the other page, and as with flipping a coin, once you do it hundreds of times it's essentially even.

    -----------------------------------
    <?php
    if(rand(0,1) == 0) {
    header("Location: http://www.yoursite.com/page1.html");
    } else {
    header("Location: http://www.yoursite.com/page2.html");
    }
    ?>

    <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
    <html xmlns="http://www.w3.org/1999/xhtml">
    <head>
    <meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
    <title></title>
    </head>

    <body>
    </body>
    </html>
    -------------------------------
    • [ 3 ] Thanks
  • Thanks for this suggestion. I've been looking hi & low for a popup solution.
  • Quite easily really.

    Same way to split test anything; rotation

    yourdomain.com/test

    make that domain your exit popup.

    Also, make that domain branch out into the variations you want to split test.
  • You can use googles experiments and create two exactly the same pages, with different popups. I think that would be the easiest way
    • [1] reply
    • Will this work if you rotate the ads within the popup?
      • [1] reply
  • Do yourself a favor and learn some basic PHP. Then you won't have to worry about third party bloatware slowing your site down. What you want to do is actually entry level stuff, so you won't have to memorize a 500 page book to do it.

    TimGross gives you one solution above that provides very simple functionality, but probably gets the job done for you.

    Here is a quick explanation of what's going on with the code.

    <?php
    Tells the server the code is PHP.

    if(rand(0,1) == 0) {
    Tells the server to choose a random number between 0 and 1. If the number is 0 then...

    header("Location: http://www.yoursite.com/page1.html");
    Redirect to that address.

    } else {
    If it isn't 0 then...

    header("Location: http://www.yoursite.com/page2.html");
    }
    Redirect to this address.

    ?>
    Tells the server the PHP code is done.
    • [ 2 ] Thanks
    • [1] reply
    • we use a similar coding when we are testing too, and it sends an email everytime someone optings or buys from a certain sales page....makes testing and tracking a bit more to set up, but killer when you want to learn what is getting you the best results.

      Split testing everything is mandatory even popups.
      • [ 1 ] Thanks
      • [1] reply
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  • 18

    How do you split test exit popups?

    I'm looking for a way to easily split text different exit popups to try to get people to optin or downsell them if they don't make a purchase from my site when they leave? So far they only one I've found that seems to do this is popupdomination.