Studying Peoples Auto Responder Series

11 years ago

If I wanted to do that, I'd pull up the WSO forum, open all the threads on the first page, click all the signatures of the first posters, and look for the subscribe boxes most of them probably have on their sites. If they're running a WSO, it means they have a product to sell and some money to sell it, so they're ahead of the newbies at least.

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Randall Magwood

11 years ago

You're not violating any rules to my knowledge. There's nothing wrong with studying other marketer's email style/format/writing... it's like using it as a swipe file.

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MattCatania

11 years ago

It's always good to study the competition. Typically you can do a google search for the top competitors in your niche, subscribe to their lists and study aspects such as:

- Frequency of emails
- Type of content
- Copy style
- Hard/soft sells
- Types of products promoted

There's nothing wrong with studying the way they do things, but it's illegal to rip emails

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TGOA

11 years ago

What vertical are you in? if you are in the internet marketing niche I'd say follow Daegan Smith, Rich Schefren, Matt Bacak, Ryan Lee, Michael Cheney Jason Parker, and Lee McIntyre.

I tend to sort them in my gmail using filters I know Daegan sends out at least on email per day and sometimes outright tells you to steal his emails, and Jason is also really active.

Everybody uses a swipe, but what I'd suggest is that you take their message and inject a little of you in it...nothing beats an original even if it was inspired somewhere else

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asiancasanova 11 years ago

Very smart thing to do, that's exactly what I do.

I'm on the list of all the top gurus. Ryan Deiss, Jeff Johnson, Mike Koenigs, Eben Pagan, and more.

PROBLEM:

Just because they have a big name, doesn't mean that they are super effective.

I often find putting myself on lists of people who are less well known tend to have a more creative marketing angle, because they have to work that much harder.

If I see an ad, signature, banner, or whatever that really uniquely pulls my interest, I sign up, because its likely they have an interesting sales funnel as well. That's where you learn a lot.
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Ellie Days

11 years ago

Originally Posted by insidethelab

What vertical are you in? if you are in the internet marketing niche I'd say follow Daegan Smith, Rich Schefren, Matt Bacak, Ryan Lee, Michael Cheney Jason Parker, and Lee McIntyre.

I tend to sort them in my gmail using filters I know Daegan sends out at least on email per day and sometimes outright tells you to steal his emails, and Jason is also really active.

Everybody uses a swipe, but what I'd suggest is that you take their message and inject a little of you in it...nothing beats an original even if it was inspired somewhere else

Thanks for the suggested names, are any of them super affiliates? Anyone knows?

Thanks
1 reply

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myob 11 years ago

You won't really learn much by merely studying other emails without understanding the underlying marketing concepts. They will have varying effectiveness depending on the objectives, and in practice their writing style may not be compatible with your own.

Having said that, it actually is a good idea to read and perhaps emulate from the best, but from a foundation and reference point based on best practices. Some of the best writing I've read on this topic is by Seth Godin (especially "Permission Marketing") and "Precision Marketing" by Sandra Zoratti and Lee Gallagher.
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Manie Amari

11 years ago

[QUOTE=Ellie Days;6980942]Are there any of the well-known warriors that you you suggest I can subscribe to, learn from what they are trying to give, and also study what they are doing??
[QUOTE]

This is the first thing I did when I got started. I subscribed to all the marketers I thought seemed as the "the good guys." The quickest way to learn what products are being promoted, what converts and what content marketers are using to build relationships.

Well done! Keep going!

Manie
PS: a few names to add to your list, Kim Roach, John Thornhill, Omar Martin, Lee Mctyre.