Here is my list building stats!!! Need help!!

16 replies
Hi guys!!!!

I have bought solo ads with $40 for 125 high targeted clicks in IM niche and at the end I had 150 clicks within 24+ hours and here are my stats:

I sent them 6 valuable messages including and the first messageg in which there was my free ebook and in the sixth I told them a small story of my success and also encouraged them to take an action and click to the link where i promote a product which could be very helpful for them...

150 clicks
70 subscribers (46.6%)
33 not confirmed (22%)
30 opened first message (20%)
3 opened second message (2%)
5 opened the third message (3.3%)
5 opened the fourth message (3.3%)
5 opened the fifth message (3.3%)
6 opened last message where I promote the product (4%)
5 clicked the link and got to the promotio site. (3.3%)



From 5 people who clicked the promotion link according to 3% conversion of the subscribers who reached the last email into buyers I cannot understand if people will buy or not. :/

What I can understand is that 3.3% clicked to the promotion link is extremely low so business is dead with these stats!

For these subscribers I spent $40 so this is my failure stats.

My english is not great cause I am not from America/England so I think that this is very important factor that make subscribers not to read and open my emails...but 22% not confirmation is too bad but I tell clearly to people that they will get the gift if they confirm.

You see that 30 subscribers have probably downloaded my ebook but after that the open rate of my emails is 2-4% maximum. If the problem is after the downloading then something is going wrong with my ebook......and maybe my emails but they not even touch my emails...!

I am not worry because failure is the only way to reach the success!!!



Any assistance or comments?

Thank you,
Zouras
#building #list #stats
  • Profile picture of the author Mark72
    You need more than 150 clicks to start seeing sales.

    Your stats look normal to me. In general, your open rate should average around 10% and your click through rate about 30 - 50%.
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  • Profile picture of the author CalinDan
    From what I see, all you need to do is work on your email body.
    From the looks of it, everything else in normal, not great but not poor either.

    Try working on some better body copy, and more direct headlines. That shuold spring you up a little bit.

    Cheers!
    Dan
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  • Profile picture of the author seanpbh
    I would reccomend to keep building up your list by getting more solo ads or doing some ad swaps. Did you send all 6 emails in 24 hours??That's a lot of emails to send your list in a short period of time. Your stats look ok
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  • Profile picture of the author zourkas
    Visitors:10.000
    subscriber: 2.000
    sales funnel open rate: 10% that means 200 subcribers
    Click through rate to promotion link: 30% of 200 subscribers that means 60 clicks
    with 3% conversion you simply make no money with 60 clicks

    Am i wrong ??
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  • Profile picture of the author zourkas
    the clicks were in 24 hours. I send 4 messages a week! it goes 1-2-1-2-1-2
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  • Profile picture of the author retsced
    Zourks.

    First things first. You have to drop the double opt-in to see if results change. They will of course, you will drop less people in the initial stages.

    Second. Your eBook/report/whatever is not valuable enough to your new subscribers, or your new subscribers are not valuable. It's either your traffic, or your freebie.

    I would have a guess and say that your freebie was not valuable enough, simply because most of your subs never bothered with your second, third and fourth email - this seems like the case. In saying that though. Your list is very small to determine any definite outcomes.

    Solo ad lists are NOT as targeted as many would have you believe my friend. You have no idea whether the list is full of 1)freebie seekers 2)experienced marketers or 3) newbies. Since you are marketing to newbies, you need to find where EXACTLY these people are and market to them.

    I wouldn't open your emails either if I signed up for your report. I'm not your target audience and neither could 50% of the subs you got onto your list from a solo ad. So that eliminates half of your list right out the gate. Another half of those are gone because of the double opt-in, and now you're left with very few people after the initial opt-in stage.

    You DO need more subscribers to pinpoint exactly why your open rates are low. But, you have to understand that open rates are very low for marketers that don't stand out. You are competing for the attention of your subscribers. They are on many lists and they ignore, not only your emails, but many others also. You need to be honest with yourself here. Is your freebie "top quality?" Is your report going to blow them away? Are you "honestly" solving a problem they can't find on any other website for free?

    First impressions are always important, especially when building a list. I open very few emails myself, the ones I do open are from people that I remembered gave me the best advice, tips etc. You may have the best followup sequence of emails all set up for your subscribers, but if your free report wasn't valuable to them then quite simply they will ignore your future emails.

    Get more subscribers on your list.
    Do this by trying different traffic methods.
    Find out where all the newbies are and market your report directly to them.

    You mentioned earlier that you're not a native speaker. You will definitely need to have someone look over your copy before sending it out. Bad spelling and grammar can look very unprofessional. Have you had someone look over your report? Is it littered with bad spelling?

    I hope this helps. I could have gone on all day because there are many different reasons for low open rates. You will need to get more subs and test, test, TEST until you get the desired results you're after.

    Remember. this is a business. It must be treated that way. You must test everything and be patient. Nothing is going to work exactly as you think it will, even if you implement tried and tested techniques given to you by the top gurus.

    Have a good one.
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    • Profile picture of the author timb98133
      Originally Posted by retsced View Post

      Zourks.

      First things first. You have to drop the double opt-in to see if results change. They will of course, you will drop less people in the initial stages.
      I agree... I always use single opt-in.

      I would also recommend testing with other solo ad sellers. Some lists convert better then others....
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  • Profile picture of the author zourkas
    Thank you very much retsced!! No nobody has looked at my report to correct my English so maybe this is the main problem of low open rate :/
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  • Profile picture of the author AndrewStark
    I would think the trouble might be that you're using solo ads, and you're just another random guy who promises to change the world if you download their free report.

    Your sig line here talks of 90% of people failing to make money, and here you are saying that your can't turn leads into sales. Not exactly setting yourself up here as the expert are we?

    You need to give people a reason why you're different and how you can actually help them achieve a specific goal. You need to become the trusted expert, so what product / service can you provide that makes you world class in the eye of this new subscriber?

    If you struggle with written english then try video marketing, and use a blog as the central hub to build up content about why you're the expert who people need to listen to.
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    • Profile picture of the author retsced
      Originally Posted by AndrewStark View Post

      I would think the trouble might be that you're using solo ads, and you're just another random guy who promises to change the world if you download their free report.

      Your sig line here talks of 90% of people failing to make money, and here you are saying that your can't turn leads into sales. Not exactly setting yourself up here as the expert are we?

      You need to give people a reason why you're different and how you can actually help them achieve a specific goal. You need to become the trusted expert, so what product / service can you provide that makes you world class in the eye of this new subscriber?

      If you struggle with written english then try video marketing, and use a blog as the central hub to build up content about why you're the expert who people need to listen to.
      The report is not about "list building" - the question he asked, is. His headline is stating that 90% of people do not make money, not about how to build a responsive list.. He has a problem with open rates, not giving advice on how to get traffic.

      Zourkas. 30% opened your first email to get their report. Then the numbers dropped. What do you think happened in-between the first and second email? It should be handy enough to work out what happened mate.
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  • Profile picture of the author sarlat
    I think you are being a bit unfair Andrew when you say "Your sig line here talks of 90% of people failing to make money, and here you are saying that your can't turn leads into sales. Not exactly setting yourself up here as the expert are we?"

    Everyone has to start from somewhere and zourkas obviously has some knowledge which people with no knowledge would find helpful. After all an expert is simply somebody who knows more on a topic than you. This forum shouldn't be used to say to people who want to get into IM, well you can't because you have never done it before.

    The disconnect is obviously as most people point out in the poor product. It hasn't helped people and they no longer want to know.
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  • Profile picture of the author zourkas
    Thank you guys for telling your thoughs!! Let's think about it a bit.....If my ebook was great in the first message then my logic says that if not all of them then some of them should opened my second message because of curiosity and the value I have given previously... but I have only 3 people of 30 who opened the second message!! Maybe change the Free gift?
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  • Profile picture of the author paul nicholls
    Firstly you need to change to single opt in

    Using double opt in your just going to lose far too many subscribers

    Secondly, you need to have a low priced product that you sell as the OTO and maybe an upsell after that

    Before you start looking at all your stats within your emails you need to get your first part of your sales funnel right

    Having an effective first part of your sales funnel will make your campaigns way more profitable and will make you a lot more money back

    When spending $40 on a solo ad I often make most of it back on the front part of my sales funnel and sometimes make a good profit, this is not including any sales I make within my follow ups

    Get your sales funnel set up first then go from there

    Paul
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  • Profile picture of the author TGOA
    Have you tried sending your users straight to a video tutoria before you send them to confirm their email? I find this usually gets more buy in...give them something actionable that they can do immeditetely and have them confirm for the second half of the video.

    When they confirm have that link to a low cost (preferably 4-9 bucks recurring slo) where they can follow you to look over your shoulder to see whatever it is you do to build your list.

    From the sound of it

    150 clicks
    70 subscribers (46.6%)
    33 not confirmed (22%)
    30 opened first message (20%)
    3 opened second message (2%)
    5 opened the third message (3.3%)
    5 opened the fourth message (3.3%)
    5 opened the fifth message (3.3%)
    6 opened last message where I promote the product (4%)
    5 clicked the link and got to the promotio site. (3.3%)
    You're already tracking your stats and this type of info is always interesting.

    Just make sure that on your oto/confirmation page you clearly link to your second half of the video and mention it on the video you use to presell your oto.

    This way you're bound to get some initial converts to your SLO and it we help you get the money to scale you solo ad buys, plus you have all the makings of a legitimate product that you could repurpose and sell as a stand alone offer to those who stay on your list but don't buy right away.

    This is exactly what I did and I saw my conversions jump because I started separating buyers from browsers in the beginning:

    The key is hacking the process and using your sandwich page (between sign-up and confirm) to generate buy in...just my 2 cents
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  • Profile picture of the author FirstSocialApps
    "Your sig line here talks of 90% of people failing to make money, and here you are saying that your can't turn leads into sales. Not exactly setting yourself up here as the expert are we?"

    Thats actually something I have noticed.. 75% of people are making money online by saying they will tell other people how to make money online ... for a fee. The concept is amazing to me. In the end there is no 'real' product going around most of the time. Its almost like a Ponzi Scheme .. when there are no more people wanting to learn how to make money online .. the whole thing will end (lucky there will always be people dreaming of making cash online for doing nothing)
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  • Profile picture of the author majoza
    What is the update on your campaign after all the feedback you got? Did you action anything?
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