IM for charity?

A few months ago, Kevin Riley and Michael Brown ran a giveaway event called the IM Dream Team. If you're not familiar with giveaways, they're basically events where people, known as contributors, are able to submit a gift which others, the members, are able to download. In addition to being a list-building event, everyone is given the opportunity to upgrade for additional benefits. There were also OTO's, so apart from the commissions that were paid out to contributors and members, everything else was given to charity.

We're creating a simple 'promotional code' script that allows for percentage discounts as well as set dollar amount discounts.

Part of our plan is use this for charitable purposes...either paying them a percentage of the remaining amount, or all of it. They would be able to put this code in their promotional materials and use it to gain donations for themselves.

Good to hear that. You'll find it exciting, fascinating and VERY fulfilling.

I'm in year #14 of doing just that - and it works very well. You'll need some
patience and persistence, coz not everything you try will work or work the
way you expect. And it takes a certain amount of 'thick skin' - at least until
you've built up your reputation - because you might be accused of many bad
things along the way!

Options:

1. Have specific promotions EXCLUSIVELY for charity, where 100% of what
you generate goes to the non-profit. These are the easiest to run because
there is NO confusion as to where the money goes. It is also the only kind
where you are fully justified in using the non-profit as an 'angle' for the
promotion - as you won't keep ANY of the money raised.

2. Decide upon a percentage of your regular business profits to go to charity.
Whether you make that decision and amount public, or keep it private, is
a personal choice. Mine has been to NOT use it as part of the selling process,
but to mention it to buyers AFTER the sale, so they know they are part of a
bigger effort simply by having purchased something.

3. Pick a fixed contribution every month to go to your favorite charity. This
*might* seem non-intuitive, but often when you make such a commitment,
you'll be so energized to meet that target that you'll get more creative with
your selling efforts, and your business grows. No time to slack off, because
you're working for something bigger than yourself! (Yeah, I know, some folks
will call this metaphysical mumbo-jumbo - but it works, and Mark Joyner
put that into a more logical/understandable form than I ever could with his
report, "The Positive Promise"

Hope this helps. If you'd like to discuss it further, PM me

All success
Dr.Mani

I don't do IM to promote charities, I just use some of my IM earnings to go to compassion.com for children in Africa every month and have a KIVA ad on one of my sites.

If you want to actually promote the charities themselves, just follow Dr. Mani's advice.

If your non-profit qualifies, then you can get free Adwords ppc credits from google
Google's free cash for non-profits - what's the catch? | Celestial Grove Corporation