Do 3-4% Open Rates Really Make You Satisfied?
I've come up with a couple ideas on where to get my solo ads from... non-traditional sources, I suppose. (Will update you later on regarding how they work out.) Some sources, to me, simply seem overused nowadays.
But my question is: Those going down the solo ad path now and building their lists (perhaps through ad swaps as well), does a 3-4% open rate really make you happy?
I mean, I'd feel like that traffic is just not worth it. Getting 100 people opted in to only get 3 of them to open any emails you send out?
It seems inorganic too. I find myself opening most emails that land in my inbox, though I may only glance it at for 1/2 of a second. It'd be one thing if 3-4% of the list was clicking through in your email, but sheesh, 3-4% opening the email period? Hm.
PS: And yes, I know, if the solo ad pays for itself, more power to you. This discussion is more focused on the open rates than the ability to recoup the solo ad's cost.
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