Is Blogging on its Way Out as a Marketing tool?

24 replies
I hope some of you might have read this article on Inc. Magazine under the title "Where Have All the Bloggers Gone?"
Some survey says blogging for marketing was down about 13% to the last year and that the companies preferred micro-blogging on social networking sites such as Facebook and Twitter.

The purpose of this discussion is to learn from each other's experiences...A couple of surveys and research reports do not show the ground reality. What do you say?
#blog advertising #blogging #marketing #tool
  • Profile picture of the author Surminga
    Not surprising, but I don't think blogging is on its way out. Facebook and Twitter are always going to outweigh blogging sites as they offer a much larger audience and are so easy to use, but they have limits on how much you can write etc, where blogging platforms are unlimited.
    Blogging will be the main area or the destination where you can make a sale or convert the traffic that you can generate or pull in from the micro sites like Facebook, google and twitter.
    Signature
    Surminga.com - SEO and Digital Marketing Agency

    Here are a few of our Blog's : Social Media Marketing Guide
    Or if you Fancy a Holiday? - Holiday Guide
    {{ DiscussionBoard.errors[6993353].message }}
    • Profile picture of the author Mousumi
      The format of blogging has changed in the past 4 years....Today, you have to have a profile of your company on Facebook, Twitter and LinkedIn...Blogging alone isn't as effective as it used to be.

      Originally Posted by Surminga View Post

      Not surprising, but I don't think blogging is on its way out. Facebook and Twitter are always going to outweigh blogging sites as they offer a much larger audience and are so easy to use, but they have limits on how much you can write etc, where blogging platforms are unlimited.
      Blogging will be the main area or the destination where you can make a sale or convert the traffic that you can generate or pull in from the micro sites like Facebook, google and twitter.
      {{ DiscussionBoard.errors[6993380].message }}
  • Profile picture of the author Sheila Ross
    I also think the same about blogging. The blogging now a days is not the same which was a few years away. There are so many blogs around the web and the popular blogs only are getting the most audience. On the other hand it is very easy in facebook and twitter to get targeted audience.
    {{ DiscussionBoard.errors[6993435].message }}
    • Profile picture of the author Mousumi
      I agree with you Sheila!
      Some of the most Successful bloggers, Steve Pavlina, Amit Agarwal, Darren Rowse, John Chow...started too early.
      I will be grateful if some warrior members suggest me the names of the bloggers who started in 2010-2011.



      Originally Posted by Sheila Ross View Post

      I also think the same about blogging. The blogging now a days is not the same which was a few years away. There are so many blogs around the web and the popular blogs only are getting the most audience. On the other hand it is very easy in facebook and twitter to get targeted audience.
      {{ DiscussionBoard.errors[6993561].message }}
  • Profile picture of the author nmb
    Blogging will always be a major part of busines life online. It may change in style, it may be part of the bigger picture but it will always be there.
    {{ DiscussionBoard.errors[6993444].message }}
  • Profile picture of the author EmmaA
    I think it left the building about 2 years ago. Thank the lovely black hat spammers for that (4 years ago it started). It was only really a stepping stone anyway. It was a way for the average joe to be heard. Then there was myspace, facebook, twitter and now pinterest. But big G has sucked it all up and spat it out (again) and now all that's left is the multi nationals - what a surprise!
    {{ DiscussionBoard.errors[6993605].message }}
  • Profile picture of the author Mark72
    One can't replace the other.

    Microblogging and blogging go hand in hand.

    twitter is used to let your social media following that your blog (or one in your network) has a new piece of new content on it.

    It's impossible to impart very much useful information by just using twitter's 140 character limit.
    {{ DiscussionBoard.errors[6993679].message }}
  • Profile picture of the author rich8169
    My view is that both blog and social networking sites are part and parcel of overall online marketing tools, so, both will go hand in hand and blog will not be out anytime soon.

    Richard
    {{ DiscussionBoard.errors[6993896].message }}
  • Profile picture of the author rustanacexd
    I have the same question. I think blogging now is wayyy different compared before. any tips or suggestions ?
    {{ DiscussionBoard.errors[6993959].message }}
  • Profile picture of the author Chri5123
    I think blogging has changed due to social media. For instance a few years back you used to focus on getting subscribers to your feed/blog but now you focus on adding your Twitter, Facebook profiles to your blog.

    So I think the emphasis now is STILL on content but the faster you can deliver that content and the more you can deliver that is quality the better...
    {{ DiscussionBoard.errors[6994001].message }}
  • Profile picture of the author JasonMantle
    I have often searched the internet for advice and found..... hundreds of truly appalling blogs.
    It was very difficult to wade through all this pap to get to the real information.
    Blogs are clogging up the net. I can't see Google allowing this to continue. How long before a Panda style cull of blogs?
    {{ DiscussionBoard.errors[6994075].message }}
    • Profile picture of the author JohnMcCabe
      Even in the contest of corporate blogging, this isn't really unexpected. There are some types of business for which blogging in the traditional sense isn't a good fit.

      I mean, how many valuable, insightful posts can you create about a cheeseburger and fries half off on Tuesday?

      You can set screws with a hammer, but when someone shows you a screwdriver, you leave the hammer behind.
      {{ DiscussionBoard.errors[6994310].message }}
  • Profile picture of the author dadhere
    Blogging is still a viable and I believe neccessary ingredient to a marketing plan but the landscape now needs to also incorporate media linking. The one's that left were the ones that wanted the fast profits. For the most part.
    Signature



    {{ DiscussionBoard.errors[6994343].message }}
  • Profile picture of the author twinkenterprises
    I think blogging is a good way to showcase things you are selling. It gives you space to fully explain the offer.
    Signature

    Check out my blog and get a free gift!!

    Fly with Jaebek Lifestyle

    {{ DiscussionBoard.errors[6994345].message }}
  • Profile picture of the author Dr MaxIM
    I think I will agree with the majority here by saying that proper blogging has not gone anywhere and it is a great addition to all those microblogs.
    {{ DiscussionBoard.errors[6994538].message }}
    • Profile picture of the author Susan A
      Don't get it wrong, Blog is your prime platform, it may contain persuasive design, easy-to-read article, and Affiliate. We know the rule that Facebook and Twitter is just your sub-funnel. Maybe the research was purposely made like that to give doubt to your thought before choosing a way to do IM.
      {{ DiscussionBoard.errors[6994607].message }}
  • Profile picture of the author dsouravs
    Blogging is not out but the method of blogging of SMB might have changed. Guest blogging has become popular...

    TY..my 2 cents
    Signature

    I can convert your Non-Responsive website to Responsive website ... How sweet is that? :)

    {{ DiscussionBoard.errors[6994734].message }}
  • Profile picture of the author Shannon Herod
    No... Blogging is not on its way out in terms of marketing for big corporations. The strategy is simply evolving.

    Big corporations started using blogging to leverage the power of the internet when it came to relationship building.

    However, the social space has helped corporations build those relationships in a more efficient manner.

    So, blogs are now part of an overall strategy, instead of the strategy.

    Just my thoughts.
    {{ DiscussionBoard.errors[6994792].message }}
    • Profile picture of the author JabMonkey
      Originally Posted by Shannon Herod View Post

      No... Blogging is not on its way out in terms of marketing for big corporations. The strategy is simply evolving.

      Big corporations started using blogging to leverage the power of the internet when it came to relationship building.

      However, the social space has helped corporations build those relationships in a more efficient manner.

      So, blogs are now part of an overall strategy, instead of the strategy.

      Just my thoughts.
      Yup. That pretty much sums it up imo.
      {{ DiscussionBoard.errors[6995483].message }}
  • Profile picture of the author mosthost
    Blogging is yet another tool in a marketer's toolbox. It's effective for some things, and not as much for others.
    {{ DiscussionBoard.errors[6994806].message }}
  • Profile picture of the author DireStraits
    The problem is that a lot of businesses haven't the faintest idea about how to make best use of a blog. Those that are effectively just a series of self-serving advertorials - which many are - are scarcely of use or interest to anyone. That said, you see the same mistake being made on social networks.

    As platforms, they're so different that it's futile to try to compare them. And I would think that they attract different demographics, too. I, for one, spend a lot of time poring over blogs but will seldom lay eyes on anything on Twitter or Facebook. I loathe the very concept of them.

    That blogs are apparently waning in number is, I think, less a symptom of utility than the mere reality that many would-be bloggers are lazy. Posting pithy remarks on social networks is arguably less taxing and gels well with that thirst for instant gratification so prevalent among the modern masses.

    But it's a mistake to imagine that just because social networks might get you fifty instant responses to blogging's paltry five, if that, over a longer period, it doesn't mean you're winning. That's a shallow measure of success. No single medium is utterly inclusive, and if you're not careful, it could very well be that you're neglecting, or at worst alienating, the very groups of people most likely to call themselves customers.
    {{ DiscussionBoard.errors[6995023].message }}
  • Profile picture of the author Mousumi
    Wow!
    So many responses....This is what makes WF the best place to learn
    {{ DiscussionBoard.errors[6995408].message }}
  • Profile picture of the author Deepak Media
    It is good that those who do not understand content marketing are moving away from blogging. This increases the opportunity for people who do content marketing the right way.
    Signature
    Digital Marketing Author | Speaker | Consultant

    Read my Blog: DigitalDeepak.com

    @ Bangalore, India.
    {{ DiscussionBoard.errors[6995510].message }}

Trending Topics