Is Blogging on its Way Out as a Marketing tool?

Not surprising, but I don't think blogging is on its way out. Facebook and Twitter are always going to outweigh blogging sites as they offer a much larger audience and are so easy to use, but they have limits on how much you can write etc, where blogging platforms are unlimited.
Blogging will be the main area or the destination where you can make a sale or convert the traffic that you can generate or pull in from the micro sites like Facebook, google and twitter.

I also think the same about blogging. The blogging now a days is not the same which was a few years away. There are so many blogs around the web and the popular blogs only are getting the most audience. On the other hand it is very easy in facebook and twitter to get targeted audience.

Blogging will always be a major part of busines life online. It may change in style, it may be part of the bigger picture but it will always be there.

I think it left the building about 2 years ago. Thank the lovely black hat spammers for that (4 years ago it started). It was only really a stepping stone anyway. It was a way for the average joe to be heard. Then there was myspace, facebook, twitter and now pinterest. But big G has sucked it all up and spat it out (again) and now all that's left is the multi nationals - what a surprise!

One can't replace the other.

Microblogging and blogging go hand in hand.

twitter is used to let your social media following that your blog (or one in your network) has a new piece of new content on it.

It's impossible to impart very much useful information by just using twitter's 140 character limit.

My view is that both blog and social networking sites are part and parcel of overall online marketing tools, so, both will go hand in hand and blog will not be out anytime soon.

Richard

I have the same question. I think blogging now is wayyy different compared before. any tips or suggestions ?

I think blogging has changed due to social media. For instance a few years back you used to focus on getting subscribers to your feed/blog but now you focus on adding your Twitter, Facebook profiles to your blog.

So I think the emphasis now is STILL on content but the faster you can deliver that content and the more you can deliver that is quality the better...

I have often searched the internet for advice and found..... hundreds of truly appalling blogs.
It was very difficult to wade through all this pap to get to the real information.
Blogs are clogging up the net. I can't see Google allowing this to continue. How long before a Panda style cull of blogs?

Blogging is still a viable and I believe neccessary ingredient to a marketing plan but the landscape now needs to also incorporate media linking. The one's that left were the ones that wanted the fast profits. For the most part.

I think blogging is a good way to showcase things you are selling. It gives you space to fully explain the offer.

I think I will agree with the majority here by saying that proper blogging has not gone anywhere and it is a great addition to all those microblogs.

Blogging is not out but the method of blogging of SMB might have changed. Guest blogging has become popular...

TY..my 2 cents

No... Blogging is not on its way out in terms of marketing for big corporations. The strategy is simply evolving.

Big corporations started using blogging to leverage the power of the internet when it came to relationship building.

However, the social space has helped corporations build those relationships in a more efficient manner.

So, blogs are now part of an overall strategy, instead of the strategy.

Just my thoughts.

Blogging is yet another tool in a marketer's toolbox. It's effective for some things, and not as much for others.

The problem is that a lot of businesses haven't the faintest idea about how to make best use of a blog. Those that are effectively just a series of self-serving advertorials - which many are - are scarcely of use or interest to anyone. That said, you see the same mistake being made on social networks.

As platforms, they're so different that it's futile to try to compare them. And I would think that they attract different demographics, too. I, for one, spend a lot of time poring over blogs but will seldom lay eyes on anything on Twitter or Facebook. I loathe the very concept of them.

That blogs are apparently waning in number is, I think, less a symptom of utility than the mere reality that many would-be bloggers are lazy. Posting pithy remarks on social networks is arguably less taxing and gels well with that thirst for instant gratification so prevalent among the modern masses.

But it's a mistake to imagine that just because social networks might get you fifty instant responses to blogging's paltry five, if that, over a longer period, it doesn't mean you're winning. That's a shallow measure of success. No single medium is utterly inclusive, and if you're not careful, it could very well be that you're neglecting, or at worst alienating, the very groups of people most likely to call themselves customers.

Wow!
So many responses....This is what makes WF the best place to learn

It is good that those who do not understand content marketing are moving away from blogging. This increases the opportunity for people who do content marketing the right way.