I'm launching a Sixpack Abs product soon. I don't have a list yet but I do get traffic from my free YouTube videos, so I've decided to set up an evergreen launch funnel that looks like this:
Opt In -> Free Video #1 -> Free Video #2 -> Free Video #3 -> Sales Vid
To any warriors with actual experience doing these perpetual launches - do you have any tips or cautions to making this effective?
My main concern is pissing off my customers if and when they find out that the launch is evergreen rather than a one-off event, and I want to keep everything absolutely transparent.
In other words, how do you properly manage expectations with a perpetual launch ?
Thanks for your words of wisdom!