I don't post on here alot- I'm not your average internet marketer. In fact as an internet marketer, I pretty much stink
I love social networking ( to the point that people who know me call me a social networking whore) and I do work for quite a few well known IMers.
However I use IM techniques ALL the time in my business or to help me build my profile.
I wanted to talk to you about a huge lesson I've just learnt. I recently released a book, and it's had a HUGE response. It's on dating, and it's captured alot of attention. I've been interviewed by national newspapers, magazines, on radio and on national television programmes. (I'm happy to show clips and links but I don't want this to be a self promo thing rather than, it's an explanation of what I did wrong.)
I am now being called an expert in my field and am currently appearing weekly on an awesome breakfast tv show as an expert.
However to be honest, all I thought about was how this sells my book. What I SHOULD have done was plan for this success by having MORE than that book in mind. I'm now working backwards, trying to run and sort it during a time that really I am working almost fulltime building something that doesn't have an end goal.
morla of the story? create the big plan right from the start. prepare for your big success before it happens. it's not worth the mad panic otherwise!