Clickbank gravity - is there a sweet-spot here?

Thanks Rockong. I often view high gravity products that have their own impressive looking sales pages - video content, reams of testimonials, visuals galore but they still have a certain 'spammy' feel to them with their over-inflated ad-copy used. But the slick design sucks in the buyers. Maybe it is all about glossy promotion - shine brightly enough and you will blind the consumer!?

The sweet spot is the exact gravity that my own product currently has on Clickbank :p

For me, there is; yes.

I don't usually use this as much of my basis for selecting products, but over 4 years in 8 different, unrelated niches (promoting many different products, and now selling several hundred CB products per month - all of which was intended simply as a way of saying "I have quite a bit of successful experience"), I can tell you that in my business the "sweet spot" is from 0 to 5.0/6.0.

I've met many heavyweights (and am arguably one myself, even though I actually weigh very little ) who will promote them with gravities as low as 0.

To me, 20 is a "high gravity". Seriously.

But gravity isn't a very significant factor for selecting products, anyway.

These are the serious factors: http://www.warriorforum.com/main-int...ml#post2161932

As far as gravity goes, there's more information here: http://www.warriorforum.com/main-int...ml#post2495251

It doesn't even necessarily mean that.

There are products with 3-figure gravities that aren't even being promoted by many affiliates at all, let alone selling successfully for them.

There's no correlation at all between gravity figures and numbers of sales, and none between gravity figures and conversion-rates, either.

There are products with gravities around 5.0 selling twenty to thirty times as many copies as other products with gravities over 100. I'm not exaggerating.

I'm doing quite well with my clickbank product and I have an abysmally low gravity.



I think the whole gravity statistic is so misleading and it discourages many affiliates from exploring potentially high converters that haven't yet been found by the herd. A total earnings in the past X number of days stat would be a much better statistic to judge whether a vendor has the ability to close sales.

Not if it's a sale not accredited to an affiliate, no. The vendor could sell 10,000 copies and they don't count towards "gravity".

If the vendor is also his own affiliate (allowed by ClickBank) and has one affiliate account, then it will add 1 point to the gravity, whether he sells 1 copy or 10,000 copies.

If he has 10 different affiliate accounts and manages to divide his sales between them, then it will add 10 points (gradually fading away to 0 over the 8 weeks, if he stops selling them), and so on.

There are services who "make various arrangements", through their own existing affiliate accounts, for vendors with a burning desire to increase their products' gravity scores. In the "IM advice" and "Make Money Online" niches, it's even arguable that it might be in the vendors' interests to try to increase his product's gravity score, because there are so many affiliates who are uninformed enough to be attracted to high gravities that such vendors might even get a little bit of extra business that way (though in reality, those affiliates are mostly going to be among the 95% of affiliates who bring in only 5% of the sales anyway).

In my opinion, in the "IM niches" (and probably in many of the "MMO niches", too) it makes very little sense at all to promote ClickBank products as an affiliate, for the reasons explained in this post: http://www.warriorforum.com/main-int...ml#post2161932

There were no sales made by affiliates; yes. (Can identify some very good, low-competition products that way ).

If only the vendor is selling it, and not through an affiliate account, then the gravity will be 0. And if he's selling huge numbers through one single affiliate account only, and no other affiliate is selling it, then the gravity may be as high as 1.0.

I think the main conclusion here is that high gravity isn't equivalent to high numbers of sales? (Which it certainly isn't!).

But what you've just said is clearly true, also: there's no correlation at all between gravity and conversion-rates.