Clickbank gravity - is there a sweet-spot here?

40 replies
I have been advised to forget about promoting the highest gravity products as they tend to be over-saturating the market. Some even suggest that gravity can be artificially inflated by certain vendors.

60 - 100 on gravity score is the target zone for many. This will be affected by individual niches. Also, some marketers advise that best Clickbank products to promote are the 'hot-sellers' that have aged a little. 8 - 9 months after the 'rush' you re-introduce the item back to a targeted market. Quality material will prove itself the second time around and your competition should be lessened.

Any thoughts?
#clickbank #gravity #sweetspot
  • Profile picture of the author bastik
    To me gravity does not seem to be the greatest indicator, whether a product sells or not. I've been promoting a couple of (mostly health related) products and I have the experience that higher gravity products do not necessarily convert better. Do you guys use any other measures, to determine, whether a product converts well or not, before trying it?
    Thanks in advance
    {{ DiscussionBoard.errors[7002252].message }}
  • Profile picture of the author rockong
    Gravity is a good starting point. However, put yourself into the mindset of a customer. Click through to their landing page and ask yourself, "Would I put this product if I'm into this niche?"

    Those landing pages with videos...great copy and testimonials..etc are the ones to promote. Some are just cheesy ad copy, yet have high gravity, but gravity can change quickly within a month if people aren't making money anymore on it so..yeah

    Just keep testing and refining your actions..you'll develop your own strategy in due time
    Signature

    Are you a SEO company? Make extra money by becoming a white label backlink audits and removals service reseller.

    {{ DiscussionBoard.errors[7002276].message }}
    • Profile picture of the author David Braybrooke
      Originally Posted by rockong View Post

      Gravity is a good starting point. However, put yourself into the mindset of a customer. Click through to their landing page and ask yourself, "Would I put this product if I'm into this niche?"

      Those landing pages with videos...great copy and testimonials..etc are the ones to promote. Some are just cheesy ad copy, yet have high gravity, but gravity can change quickly within a month if people aren't making money anymore on it so..yeah

      Just keep testing and refining your actions..you'll develop your own strategy in due time
      Thanks Rockong. I often view high gravity products that have their own impressive looking sales pages - video content, reams of testimonials, visuals galore but they still have a certain 'spammy' feel to them with their over-inflated ad-copy used. But the slick design sucks in the buyers. Maybe it is all about glossy promotion - shine brightly enough and you will blind the consumer!?
      Signature
      "The scientific theory I like best is that the rings of Saturn are composed entirely of lost airline luggage." - Mark Russell
      {{ DiscussionBoard.errors[7002320].message }}
  • Profile picture of the author TeamBringIt
    There are lots of low gravity products that convert and sell just as well as higher gravity products. Take a look at the sales letter and see how it looks, if it looks good then promote it.
    Some niches are more popular than others, so the gravity will also be much higher.
    {{ DiscussionBoard.errors[7002287].message }}
  • Profile picture of the author Terry Kyle
    Originally Posted by David Braybrooke View Post

    I have been advised to forget about promoting the highest gravity products as they tend to be over-saturating the market. Some even suggest that gravity can be artificially inflated by certain vendors.

    60 - 100 on gravity score is the target zone for many. This will be affected by individual niches. Also, some marketers advise that best Clickbank products to promote are the 'hot-sellers' that have aged a little. 8 - 9 months after the 'rush' you re-introduce the item back to a targeted market. Quality material will prove itself the second time around and your competition should be lessened.

    Any thoughts?
    Hi David,

    I have met CB heavyweights who will promote products with a Gravity as low as 20 IF they like the look of the sales page and product itself.

    Also, Gravity can be lower if a product is new-ish or is an obscure niche and not widely promoted (yet).
    {{ DiscussionBoard.errors[7002323].message }}
    • Profile picture of the author Eduard
      The sweet spot is the exact gravity that my own product currently has on Clickbank :p
      {{ DiscussionBoard.errors[7002366].message }}
    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by David Braybrooke View Post

      Clickbank gravity - is there a sweet-spot here?
      For me, there is; yes.

      I don't usually use this as much of my basis for selecting products, but over 4 years in 8 different, unrelated niches (promoting many different products, and now selling several hundred CB products per month - all of which was intended simply as a way of saying "I have quite a bit of successful experience"), I can tell you that in my business the "sweet spot" is from 0 to 5.0/6.0.

      Originally Posted by Terry Kyle View Post

      I have met CB heavyweights who will promote products with a Gravity as low as 20 IF they like the look of the sales page and product itself.
      I've met many heavyweights (and am arguably one myself, even though I actually weigh very little ) who will promote them with gravities as low as 0.

      To me, 20 is a "high gravity". Seriously.

      But gravity isn't a very significant factor for selecting products, anyway.

      These are the serious factors: http://www.warriorforum.com/main-int...ml#post2161932

      As far as gravity goes, there's more information here: http://www.warriorforum.com/main-int...ml#post2495251
      {{ DiscussionBoard.errors[7002369].message }}
      • Profile picture of the author KenJ
        [QUOTE=Alexa Smith;7002369]For me, there is; yes.

        I don't usually use this as much of my basis for selecting products, but over 4 years in 8 different, unrelated niches (promoting many different products, and now selling several hundred CB products per month - all of which was intended simply as a way of saying "I have quite a bit of successful experience"), I can tell you that in my business the "sweet spot" is from 0 to 5.0/6.0.

        Yet again you have let the cat out of the bag. Well done. Although I am pretty sure that no one will believe you. Only clickbank product owners know fully what is going on with their products.

        KenJ
        {{ DiscussionBoard.errors[7008094].message }}
      • Profile picture of the author quesquaya
        Originally Posted by Alexa Smith View Post

        For me, there is; yes.

        I don't usually use this as much of my basis for selecting products, but over 4 years in 8 different, unrelated niches (promoting many different products, and now selling several hundred CB products per month - all of which was intended simply as a way of saying "I have quite a bit of successful experience"), I can tell you that in my business the "sweet spot" is from 0 to 5.0/6.0.



        I've met many heavyweights (and am arguably one myself, even though I actually weigh very little ) who will promote them with gravities as low as 0.

        To me, 20 is a "high gravity". Seriously.

        But gravity isn't a very significant factor for selecting products, anyway.
        Alexa, as a guy who is trying to get his head aroaund clickbank for the first time, this is great information. Thanks!!!
        {{ DiscussionBoard.errors[7019887].message }}
  • Profile picture of the author Cool Hand Luke
    Read Alexa's great post about this topic here:

    http://www.warriorforum.com/main-int...ml#post2495251
    {{ DiscussionBoard.errors[7002360].message }}
  • Profile picture of the author Randall Magwood
    I wouldn't go in search of a product first... go in search of the niche first, then find a product from Clickbank/amazon/paydotcom/etc - and promote it to these interested people.
    {{ DiscussionBoard.errors[7002640].message }}
  • Profile picture of the author mbacak
    Besides making sure it's a good product, and something that your traffic will like... gravity really means nothing except the fact that people are making money with it. A lot more important number is finding out the EPC if you want to know the truth.

    However, that's not a number that clickbank shares.
    Signature
    The Listbuilding Club (join by clicking below)
    {{ DiscussionBoard.errors[7002734].message }}
    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by mbacak View Post

      gravity really means nothing except the fact that people are making money with it.
      It doesn't even necessarily mean that.

      There are products with 3-figure gravities that aren't even being promoted by many affiliates at all, let alone selling successfully for them.

      There's no correlation at all between gravity figures and numbers of sales, and none between gravity figures and conversion-rates, either.

      There are products with gravities around 5.0 selling twenty to thirty times as many copies as other products with gravities over 100. I'm not exaggerating.
      {{ DiscussionBoard.errors[7002760].message }}
      • Profile picture of the author 0oo0
        Originally Posted by Alexa Smith View Post

        It doesn't even necessarily mean that.

        There are products with 3-figure gravities that aren't even being promoted by many affiliates at all, let alone selling successfully for them.

        There's no correlation at all between gravity figures and numbers of sales, and none between gravity figures and conversion-rates, either.

        There are products with gravities around 5.0 selling twenty to thirty times as many copies as other products with gravities over 100. I'm not exaggerating.
        Ugh... so Mike Geary owner of truth about abs which is #1 in gravity hasn't made millions of dollars? Umm... WRONG.

        Double your dating which was the highest gravity at the time didn't make millions of dollars...? Umm... WRONG

        Gravity states the number of purchases made through affiliate links within a 12 week period so if a product is staying at the top with high gravity, yeah it's converting.

        this is exactly off clickbanks site:

        Grav: Short for GRAVITY™ performance statistic, this number represents a unique calculation by ClickBank that takes into account the number of different affiliates who earned a commission by promoting this product over the past 12 weeks. Since more recent transactions are given a higher value, this number can give you an idea of what products are "hot" at the moment, in terms of being promoted by many affiliates and making a good number of sales. However, high gravity can also indicate that there will be a lot of competition in promoting this product.

        here is the link Finding Products to Promote in the Marketplace

        It's not the same 300 people buying it over and over again...
        {{ DiscussionBoard.errors[7003022].message }}
        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by 0oo0 View Post

          Ugh... so Mike Geary owner of truth about abs which is #1 in gravity hasn't made millions of dollars?
          I believe he has, actually. Since you ask.

          Originally Posted by 0oo0 View Post

          Umm... WRONG.
          What's "wrong"? You produce something that doesn't contradict anything I've said in any way and then tell me I'm wrong? :rolleyes:

          The point to which I was referring, in case your silly comments confuse anyone, is that there are many high gravity products with comparatively few sales.

          This is simply factual.

          There are many different ways that can happen. The classic example is for those products in the "IM niche" of which large numbers of affiliates buy one copy each, for their own use, through their own affiliate links. The gravity rises and rises. Other affiliates see the rising gravity and do the same. It becomes self-perpetuating. High gravity but not many sales.

          If you read the threads linked to above instead of just trolling and bickering, here, you'd understand that.

          Key concept for anyone confused by the nonsensical post above: an affiliate buying one copy through his own affiliate link and not promoting it at all, and an affiliate successfully promoting it and selling 10,000 copies both add exactly the same 1 point to the product's gravity.

          Gravity doesn't measure the number of sales. There's no correlation between the gravity figure and the number of sales.

          There's also no correlation between the gravity figure and the conversion-rate.

          There are products with gravities around 5.0 selling twenty to thirty times as many copies as other products with gravities over 100. I'm not exaggerating. I am myself an affiliate for some of those products.
          {{ DiscussionBoard.errors[7003081].message }}
          • Profile picture of the author bobpruitt
            Well people tend to forget about how they would earn through click bank and would often just concentrate on the gravity of the product that they are promoting. In the end their commissions are gathered through the sales that have been made through their advertisements. So basically, it's up to us really on what would our sweet spot in click bank be.
            {{ DiscussionBoard.errors[7003437].message }}
          • Profile picture of the author Cool Hand Luke
            Originally Posted by 0oo0 View Post

            Hey just curious is that cauliflower article in your sig post article a real article?
            You are obviously trolling at this point, on top of giving out information that is 100% incorrect. Do yourself a favor and quit while you're waaaaay behind.
            {{ DiscussionBoard.errors[7004419].message }}
            • Profile picture of the author David Braybrooke
              Originally Posted by Cool Hand Luke View Post

              You are obviously trolling at this point, on top of giving out information that is 100% incorrect. Do yourself a favor and quit while you're waaaaay behind.
              No freedom of speech on the Warrior Forum then? I may stick with the higher gravity products for now, at least they have some life to them and may move a little better than many others. Time to test a bit.

              Thanks for all the great advice peoples!
              Signature
              "The scientific theory I like best is that the rings of Saturn are composed entirely of lost airline luggage." - Mark Russell
              {{ DiscussionBoard.errors[7005499].message }}
              • Profile picture of the author myob
                IMO, gravity and sales pages are irrelevant. I have often done well promoting new products and even some with crappy sales pages with a gravity of 0. If the product fits the niche in relevance and quality at an acceptable price and commission rate, then I go for it. This selection method may take significantly more time, but you may be missing some real gems by using any other criteria besides product and price evaluation.
                Signature
                “If I have seen further than others, it is by standing upon the shoulders of giants.” – Isaac Newton
                {{ DiscussionBoard.errors[7007473].message }}
      • Profile picture of the author mbacak
        Originally Posted by Alexa Smith View Post

        It doesn't even necessarily mean that.

        There are products with 3-figure gravities that aren't even being promoted by many affiliates at all, let alone selling successfully for them.

        There's no correlation at all between gravity figures and numbers of sales, and none between gravity figures and conversion-rates, either.

        There are products with gravities around 5.0 selling twenty to thirty times as many copies as other products with gravities over 100. I'm not exaggerating.
        I agree with you.

        My real point was....

        Originally Posted by mbacak View Post

        A lot more important number is finding out the EPC if you want to know the truth. However, that's not a number that clickbank shares.
        Signature
        The Listbuilding Club (join by clicking below)
        {{ DiscussionBoard.errors[7004263].message }}
  • Profile picture of the author BrandonLee
    Gravity doesn't tell you ANYTHING about conversions or how much money a product is making etc.

    I did a Forex launch on Clickbank a few years ago, we had a peak gravity of 56(ish) - our top 5 affiliates did probably 80 to 90% of all our sales. We did right under $100,000 on the first day of the launch and ended up doing a total of just over $300,000 (after paying 60% to affiliates and refunds).

    I did another, an IM launch, that the gravity was around 150 at its peak and it made significantly money vs the one mentioned above. (Around $180K total is what I want to say, but I don't remember exactly - I do remember it was a lot less)

    Gravity doesn't really tell you much.

    Alexa Smith, above, has practically written a book on gravity and what it means with all of her responses here on the forum to this question. Listen to her answer, she is spot on.
    {{ DiscussionBoard.errors[7003140].message }}
  • Profile picture of the author David Braybrooke
    There are many different ways that can happen. The classic example is for those products in the "IM niche" of which large numbers of affiliates buy one copy each, for their own use, through their own affiliate links. The gravity rises and rises. Other affiliates see the rising gravity and do the same. It becomes self-perpetuating. High gravity but not many sales.
    Alexa, you are a Godsend. Thank you for your clear explanation here! Some of us are slow learners but you are very quickly bringing me up to speed on Clickbank fine points.

    Stats: Initial $/sale: $32.18 | Avg %/sale: 74.0% | Avg Rebill Total: $53.73 | Avg %/rebill: 50.0% | Grav: 151.89

    When I see stats listed like these, I understand why people become confused by Clickbank products and their selling potential. I envy your expertise - best to you.
    Signature
    "The scientific theory I like best is that the rings of Saturn are composed entirely of lost airline luggage." - Mark Russell
    {{ DiscussionBoard.errors[7003161].message }}
  • Profile picture of the author Allissa
    Banned
    I don't believe these generalities are useful for an individual situation - all depends on HOW you'll be promoting these offers. Have a complete plan in place before embarking on this at all... the devil is in the details!
    {{ DiscussionBoard.errors[7004409].message }}
  • Profile picture of the author CashReview
    I agree with what Terry said... I've had a lot of success going with gravity as low as 15-20, although you have to make sure the sales page is still top quality -- you can usually have a gut feeling that's spot-on within 5 secs of looking at it.

    Now, if you're relying on SEO, keep in mind search volume. If you're getting all your traffic from Google, there has to be a high enough volume of ppl out there searching for whatever you're promoting.

    I typically shoot for a local exact match monthly volume of at least 100 searches... but once you get more advanced, like Terry mentioned, you can spot products that are yet to be discovered that are trending upwards and are likely to become best-sellers as momentum and buzz builds.

    If you can get ranked early on for such a product, it'll really pay off down the road.
    Signature

    Watch my latest affiliate marketing review video OMG Machines review on YouTube...

    {{ DiscussionBoard.errors[7007701].message }}
  • Profile picture of the author kenzik
    Originally Posted by David Braybrooke View Post

    I have been advised to forget about promoting the highest gravity products...
    Advised by whom/what?
    {{ DiscussionBoard.errors[7007748].message }}
  • Profile picture of the author Miguelito203
    Originally Posted by David Braybrooke View Post

    I have been advised to forget about promoting the highest gravity products as they tend to be over-saturating the market. Some even suggest that gravity can be artificially inflated by certain vendors.

    60 - 100 on gravity score is the target zone for many. This will be affected by individual niches. Also, some marketers advise that best Clickbank products to promote are the 'hot-sellers' that have aged a little. 8 - 9 months after the 'rush' you re-introduce the item back to a targeted market. Quality material will prove itself the second time around and your competition should be lessened.

    Any thoughts?
    The only thing I use gravity for is to know if something is selling. People use all different kinds of methods to promote stuff. My primary method is search. If I want to know if something is getting good search traffic, I use Alexa ranking. After watching the Alexa ranking of pages change over a period of time, I began to notice that once Alexa gets to a certain point in my niche, it's time to start promoting it. I'm sure this number varies depending on the niche you're in.

    Joey
    {{ DiscussionBoard.errors[7008218].message }}
  • Profile picture of the author David Braybrooke
    Originally Posted by kenzik View Post

    Advised by whom/what?
    . Ewen Chia or someone of that ilk. Have so much 'stuff' on file. Lordy!
    Alexa mentioned a similar idea in one of her posts - in regards to how she selects best CB products to promote.
    Signature
    "The scientific theory I like best is that the rings of Saturn are composed entirely of lost airline luggage." - Mark Russell
    {{ DiscussionBoard.errors[7009110].message }}
    • Profile picture of the author DPEnglish
      I'm doing quite well with my clickbank product and I have an abysmally low gravity.



      I think the whole gravity statistic is so misleading and it discourages many affiliates from exploring potentially high converters that haven't yet been found by the herd. A total earnings in the past X number of days stat would be a much better statistic to judge whether a vendor has the ability to close sales.
      Signature

      Tap into one of the most overlooked markets on the internet: English Learners. There are over a billion people studying English around the world using techniques that don't produce results. Help them find the solutions they are searching for with DeepEnglish.com.

      {{ DiscussionBoard.errors[7011601].message }}
      • Profile picture of the author David Braybrooke
        Originally Posted by DPEnglish View Post

        I'm doing quite well with my clickbank product and I have an abysmally low gravity.



        I think the whole gravity statistic is so misleading and it discourages many affiliates from exploring potentially high converters that haven't yet been found by the herd. A total earnings in the past X number of days stat would be a much better statistic to judge whether a vendor has the ability to close sales.
        I am in awe! Great stats.
        Signature
        "The scientific theory I like best is that the rings of Saturn are composed entirely of lost airline luggage." - Mark Russell
        {{ DiscussionBoard.errors[7011628].message }}
      • Profile picture of the author quesquaya
        Originally Posted by DPEnglish View Post

        I'm doing quite well with my clickbank product and I have an abysmally low gravity.



        I think the whole gravity statistic is so misleading and it discourages many affiliates from exploring potentially high converters that haven't yet been found by the herd. A total earnings in the past X number of days stat would be a much better statistic to judge whether a vendor has the ability to close sales.
        DP, thanks for posting, those are inspiring figures...
        {{ DiscussionBoard.errors[7019912].message }}
  • Profile picture of the author bizamanda
    I don't consider about gravity too much, it's depend on your niche. especially if you work in some narrow niches, you can not expect a lot to get high gravity product.

    Take a look to the sales page, is it good? do you think people will tempting to buy it?, if the answer is yes, I'll say go for it! It's also depend on how you promote the product...

    Cheers,
    Amanda
    {{ DiscussionBoard.errors[7019884].message }}
  • Profile picture of the author JamesColin
    Banned
    Thank you very much Alexa, and also others in this thread, I think this thread is a good example of why I was right to finally register and start to read threads in warrior forum, because about gravity this is the first time ever that I read it explained to simply.
    For me gravity was the number of sales of a product with some points added depending on how long ago (within 8 weeks) the sale was made..
    I never got a hint even from reading clickbank's definition that it was really only the number affiliates making a sale during those 8 weeks.
    Maybe now that I know it, the clickbank definition is clear, but I don't know why I never read it that way before!
    So now I understand that gravity doesn't mean the number of sales at all!

    But does the vendor selling via his clickbank link counts as a gravity point?
    Because what about the products with gravity 0, for me it meant there was no sales at all during the past 8 weeks, but if the vendor is selling his product on his own, waiting for afiliates to join in, will it show gravity > 0 or can it be 0?
    {{ DiscussionBoard.errors[7020238].message }}
    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by JamesColin View Post

      does the vendor selling via his clickbank link counts as a gravity point?
      Not if it's a sale not accredited to an affiliate, no. The vendor could sell 10,000 copies and they don't count towards "gravity".

      If the vendor is also his own affiliate (allowed by ClickBank) and has one affiliate account, then it will add 1 point to the gravity, whether he sells 1 copy or 10,000 copies.

      If he has 10 different affiliate accounts and manages to divide his sales between them, then it will add 10 points (gradually fading away to 0 over the 8 weeks, if he stops selling them), and so on.

      There are services who "make various arrangements", through their own existing affiliate accounts, for vendors with a burning desire to increase their products' gravity scores. In the "IM advice" and "Make Money Online" niches, it's even arguable that it might be in the vendors' interests to try to increase his product's gravity score, because there are so many affiliates who are uninformed enough to be attracted to high gravities that such vendors might even get a little bit of extra business that way (though in reality, those affiliates are mostly going to be among the 95% of affiliates who bring in only 5% of the sales anyway).

      In my opinion, in the "IM niches" (and probably in many of the "MMO niches", too) it makes very little sense at all to promote ClickBank products as an affiliate, for the reasons explained in this post: http://www.warriorforum.com/main-int...ml#post2161932

      Originally Posted by Marcinao

      Because what about the products with gravity 0, for me it meant there was no sales at all during the past 8 weeks
      There were no sales made by affiliates; yes. (Can identify some very good, low-competition products that way ).

      Originally Posted by Marcinao

      if the vendor is selling his product on his own, waiting for afiliates to join in, will it show gravity > 0 or can it be 0?
      If only the vendor is selling it, and not through an affiliate account, then the gravity will be 0. And if he's selling huge numbers through one single affiliate account only, and no other affiliate is selling it, then the gravity may be as high as 1.0.
      {{ DiscussionBoard.errors[7020369].message }}
  • Profile picture of the author Martin Avis
    Now Alexa, if only you can explain how gravity fits in to the 'how-long-is-a-piece-of-string' theory, all the world's physicists can take a week off!

    Martin
    Signature
    Martin Avis publishes Kickstart Newsletter - Subscribe free at http://kickstartnewsletter.com
    {{ DiscussionBoard.errors[7189231].message }}
  • Profile picture of the author wilhb81
    Hmm, so the conclusion here... High Gravity isn't equal to high conversion rate!
    {{ DiscussionBoard.errors[7189721].message }}
    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by wilhb81 View Post

      Hmm, so the conclusion here... High Gravity isn't equal to high conversion rate!
      I think the main conclusion here is that high gravity isn't equivalent to high numbers of sales? (Which it certainly isn't!).

      But what you've just said is clearly true, also: there's no correlation at all between gravity and conversion-rates.
      {{ DiscussionBoard.errors[7189729].message }}
  • Profile picture of the author natas105
    gravity is just a way saying how many competitors you have. The higher the gravity, the more competitors. Like someone else has mentioned, the are older products with lower gravity that will make you sales as well.

    I also believe there are so many clickbank strategies out there, that anything can be a sweet spot, depending on the strategy you are going to use.
    Signature

    {{ DiscussionBoard.errors[7189811].message }}

Trending Topics