I was wondering if you have found asking for a prospects name to subscribe to your mailing list affects signup rates.
At present i'm getting a very good rate - but i only ask for the e-mail.
It would be nice to personalise things going forwards - but not at the expense of a big drop in subscriber numbers.
This infographic from Statista illustrates the monthly active users of selected social networks as well as messaging services. The data was collected in April 2020. And it's obvious who dominates ...