One such response belonged to a person who had a blog. After searching every nook and cranny, all I could find was a "join my newsletter" form in the upper right hand corner.
With only a newsletter as email bait, this person had no idea if email marketing was dead or alive. Their blog didn't engage me to the point of wanting to join anything to get more of the same.
Out of curiosity I did join their newsletter. After conformation I didn't hear from them for over a week and then .. you guessed it .. no newsletter just several days of pure sales type emails .. no presell .. no warming .. nothing but buy my sh!t.
Yes .. their type of email marketing is dead as a doornail.
Another person actually engaged with me and I found they were building their list from paid solo ads from a basic solo ad farm. In less than a month they were the proud owners of 2300 plus email list members. Things went well "open wise" for them as long as they were sending free stuff out. In less than 60 days their list had dropped to 900 after they started sending actual Buy Links. They had made a whopping 12 sales at $7 each.
Now admittedly their sales process was somewhat flawed. They could have used some actual marketing and probably did a little better.
Most solo type ads are built with trained clickers. People who are looking for free. It can be a free anything really. 12 buyers out of 2000 is not worth my time .. how about yours?
This type of email marketing .. at least to me is dead.
I could go on but I am sure you get the picture. I can promise you .. email marketing or any other type of marketing is dead if you do not at least grasp the basics of actual marketing.
Use common sense when gathering your leads. Don't fall for the more the merrier when it comes to list size. Not only is email marketing not dead, it will always have a place in the overall scheme of things as long as the email is still used to communicate.